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PR vs trusted stories in innovative ecosystem

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the importance of trusted storytelling for business in an innovative ecosystem. Mind you: This is a concept, it needs te get better.

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PR vs trusted stories in innovative ecosystem

  1. 1. trust replaces PR bart brouwers, @brewbart, January 3, 2016 the importance of trusted storytelling in an innovative ecosystem
  2. 2. trust replaces PR This is a concept. bart brouwers, @brewbart, January 3, 2016
  3. 3. trust replaces PR This is a concept. Don’t worry. It will get better. bart brouwers, @brewbart, January 3, 2016
  4. 4. trust replaces PR trusted stories make innovative business bart brouwers, @brewbart, January 3, 2016
  5. 5. innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  6. 6. innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  7. 7. interested audiences innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  8. 8. interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  9. 9. interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value ? ? bart brouwers, @brewbart, January 3, 2016
  10. 10. interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  11. 11. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  12. 12. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) bart brouwers, @brewbart, January 3, 2016
  13. 13. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) bart brouwers, @brewbart, January 3, 2016
  14. 14. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) ??? bart brouwers, @brewbart, January 3, 2016
  15. 15. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) journalism? bart brouwers, @brewbart, January 3, 2016
  16. 16. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) story telling bart brouwers, @brewbart, January 3, 2016
  17. 17. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) bart brouwers, @brewbart, January 3, 2016
  18. 18. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) bart brouwers, @brewbart, January 3, 2016
  19. 19. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) portfolio bart brouwers, @brewbart, January 3, 2016
  20. 20. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) portfolio bart brouwers, @brewbart, January 3, 2016
  21. 21. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  22. 22. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  23. 23. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  24. 24. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  25. 25. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  26. 26. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  27. 27. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business bart brouwers, @brewbart, January 3, 2016
  28. 28. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business government knowledge institutes corporates bart brouwers, @brewbart, January 3, 2016
  29. 29. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business government knowledge institutes corporates bart brouwers, @brewbart, January 3, 2016
  30. 30. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business government knowledge institutes corporates bart brouwers, @brewbart, January 3, 2016
  31. 31. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business government knowledge institutes corporates bart brouwers, @brewbart, January 3, 2016
  32. 32. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio government knowledge institutes corporates business bart brouwers, @brewbart, January 3, 2016
  33. 33. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio government knowledge institutes corporates business bart brouwers, @brewbart, January 3, 2016
  34. 34. trusted stories make innovative business bart brouwers, @brewbart, January 3, 2016

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