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The Secret Lives of
  Words & Brains
“Mapping Human Emotion”




 Sounds Coooool!
...but how does one go
  about doing this?
With Maps. Duh!




Why? Because maps are useful.
Maps are great for




Directions from point A to B
Maps are great for




  Informational Layers
Mapping Large Data Sets
In recent years mapping
has started being used
for other sorts of things
like large complex data
s...
However, maps are
usually not used for

      Psychology

       Emotions

      Personality

       Behavior
How do you map what
“Passion” means to a human?


  Passion           ?
“Passion”
                                 Passionate about their
                                   jobs- e.g. “making
  ...
Passionate about making


  “Passion”
                                   social change




An Occupy Wall St. Demonstration
“Passion”




Olympic Athletes Running
So what?

People are different!
What’s your point?
Lets do an experiment!
Describe what you see below
       in three words  [QUESTION]




             1.

            2.

            3.
Describe what you see below
       in three words     [QUESTION] What are
                          some of the words you
...
Words are an interface


           Apple




PHYSICAL           INTELLECTUAL
Triangulation




Or Indirect Mapping
“Passion” of an Activist



         Passion
“Passion” of an Activist
                                                     But if you are a Wall St
                   ...
The brain as an interface




                     Imagine language as an
                     interface to the unique
   ...
Like all interfaces



          Some are well
            designed!
No disrespect to the Web


and others are...
                    King. I’m sure he does
                    quality work.
Hand written data
                    I first created a simple
                    experiment I conducted
                ...
A pattern emerged!




   But I needed more data...
So I made a simple app



                   So I could get a fair
                   amount of data and
                 ...
To record feelings & actions



                       So I could get a fair
                       amount of data and
   ...
And descriptions



                   So I could get a fair
                   amount of data and
                   see ...
And I got my data!
    Oct. 2011 - Present
My Most Common Words
The pattern I noticed
 was differing word types


 Emotional            Sensory

 Intellectual         Action

 Descriptiv...
My Word Type Map   Oct. 6th - 16th, 2011
My Word Type Map

Oct. 7th - Dec 6th




Dec. 7th - April 6th
My Word Type Map                                Healthy Breakup



Oct. 7th - Dec 6th




                       Really Pa...
Personality
Comparisons



How are people different?
Mutual Experience Comparisons
Word Type Composites
 Emotional         Intellectual   Descriptive   Sensory         Physical    Action




       6%     ...
Word Type Composites
 Emotional         Intellectual   Descriptive   Sensory         Physical    Action




       6%     ...
Word Type Composites
     Emotional         Intellectual   Descriptive   Sensory         Physical    Action




          ...
Word Type Composites
  Emotional     Intellectual   Descriptive   Sensory         Physical   Action




         3%
      ...
The words people use to
 describe reality are more
accurate indicators of who
they are than the words they
use to describe...
How is this data useful?
           Self Reflection

         Self Understanding

    Cognitive Behavioral Therapy

    Int...
What I’ve learned
 Emotional   Intellectual   Descriptive   Sensory   Physical         Action




                        ...
http://emoo.me

                          @projectemoome




http://brennannovak.com

   @brennannovak
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This presentation was created for the Quantified Self Portland Show & Tell in Portland, OR on April 10th 2012 at Wieden + Kennedy. It is based on my research with my project "Emoome" which you can check out at http://emoo.me

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The Secret Lives of Words & Brains

  1. 1. The Secret Lives of Words & Brains
  2. 2. “Mapping Human Emotion” Sounds Coooool!
  3. 3. ...but how does one go about doing this?
  4. 4. With Maps. Duh! Why? Because maps are useful.
  5. 5. Maps are great for Directions from point A to B
  6. 6. Maps are great for Informational Layers
  7. 7. Mapping Large Data Sets In recent years mapping has started being used for other sorts of things like large complex data sets. Human Genome Project
  8. 8. However, maps are usually not used for Psychology Emotions Personality Behavior
  9. 9. How do you map what “Passion” means to a human? Passion ?
  10. 10. “Passion” Passionate about their jobs- e.g. “making money” Wall St. Day Traders Rejoicing
  11. 11. Passionate about making “Passion” social change An Occupy Wall St. Demonstration
  12. 12. “Passion” Olympic Athletes Running
  13. 13. So what? People are different! What’s your point?
  14. 14. Lets do an experiment!
  15. 15. Describe what you see below in three words [QUESTION] 1. 2. 3.
  16. 16. Describe what you see below in three words [QUESTION] What are some of the words you thought to yourselves when you saw this picture (that wasn’t 1. Apple 2. ? 3. ?
  17. 17. Words are an interface Apple PHYSICAL INTELLECTUAL
  18. 18. Triangulation Or Indirect Mapping
  19. 19. “Passion” of an Activist Passion
  20. 20. “Passion” of an Activist But if you are a Wall St day trader you probably Empowerment would use different words to describe the Perseverance Diligence “passion” of an activist Passion Unity Fight Awakening Strength *Data gathered from actual activists
  21. 21. The brain as an interface Imagine language as an interface to the unique and complex map of a persons brain
  22. 22. Like all interfaces Some are well designed!
  23. 23. No disrespect to the Web and others are... King. I’m sure he does quality work.
  24. 24. Hand written data I first created a simple experiment I conducted on paper with probably about 100 friends and family. I started seeing a pattern develop. Then I figured I needed to make a proper app.
  25. 25. A pattern emerged! But I needed more data...
  26. 26. So I made a simple app So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  27. 27. To record feelings & actions So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  28. 28. And descriptions So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  29. 29. And I got my data! Oct. 2011 - Present
  30. 30. My Most Common Words
  31. 31. The pattern I noticed was differing word types Emotional Sensory Intellectual Action Descriptive Physical
  32. 32. My Word Type Map Oct. 6th - 16th, 2011
  33. 33. My Word Type Map Oct. 7th - Dec 6th Dec. 7th - April 6th
  34. 34. My Word Type Map Healthy Breakup Oct. 7th - Dec 6th Really Painful Breakup Dec. 7th - April 6th
  35. 35. Personality Comparisons How are people different?
  36. 36. Mutual Experience Comparisons
  37. 37. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 6% 10% 8% 27% 8% 11% 36% 14% 19% 21% 19% 20% Me Ex Girlfriend
  38. 38. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 6% 7%2% 8% 23% 11% 36% 31% 18% 19% 19% 19% Me Barista Friend
  39. 39. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 7%3%7% 7% 7%2% 23% 15% 31% 18% 61% 19% Other Barista Friend Barista Friend
  40. 40. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 3% 3% 3% 14% 29% 3% 50% 11% 67% 7% 11% Actor Friend #1 Actor Friend #2
  41. 41. The words people use to describe reality are more accurate indicators of who they are than the words they use to describe themselves.
  42. 42. How is this data useful? Self Reflection Self Understanding Cognitive Behavioral Therapy Interpersonal Communication NLP (Natural Language Processing) Sentiment Analysis (of social media)
  43. 43. What I’ve learned Emotional Intellectual Descriptive Sensory Physical Action 6% 8% 11% 36% 19% 19%
  44. 44. http://emoo.me @projectemoome http://brennannovak.com @brennannovak
  • yoonsuk

    Jun. 22, 2012
  • ravishbhagdev

    May. 1, 2012

This presentation was created for the Quantified Self Portland Show & Tell in Portland, OR on April 10th 2012 at Wieden + Kennedy. It is based on my research with my project "Emoome" which you can check out at http://emoo.me

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