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The Bottom Line Seven Strategies That Together Work To Double Your Business Profits Presented by Brendan J. Cunningham, Pres . Excelleron Business Consulting,LLC
The  Strategic Seven: How  to energize the profits of your business, so you can DOUBLE your profits in the next year.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategic   Seven ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s see how to put these strategies together to ENERGIZE your bottom line-PROFITS!
The Strategic Seven:  How they work together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contacts, Leads, Referrals Total Transactions        Visits from Existing Customers % that Buy X Visits from Prospects % that Buy X Visits from Past  Customers % that Buy X
The Strategic Seven:  How they work together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contacts, Leads, Referrals Total Transactions        Visits from Existing Customers % that Buy X Visits from Prospects % that Buy X Visits from Past  Customers % that Buy X
How to increase the number of visits from Prospects… ,[object Object],[object Object],[object Object],[object Object]
How to increase the number of visits from prospects? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategic Seven:  How they work together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contacts, Leads, Referrals Total Transactions        Visits from Existing Customers % that Buy X Visits from Prospects % that Buy X Visits from Past  Customers % that Buy X
How to increase the number of visits from existing customers… ,[object Object],[object Object],[object Object],[object Object]
How to increase the number of visits from existing customers… ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategic Seven:  How they work together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contacts, Leads, Referrals Total Transactions        Visits from Existing Customers % that Buy X Visits from Prospects % that Buy X Visits from Past  Customers % that Buy X
How to increase the number of visits from past customers… ,[object Object],[object Object],[object Object],[object Object]
How to increase the number of visits from past customers… ,[object Object],[object Object],[object Object],[object Object]
The Strategic Seven:  How they work together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contacts, Leads, Referrals Total Transactions        Visits from Existing Customers % that Buy X Visits from Prospects % that Buy X Visits from Past  Customers % that Buy X
How to increase the percentage of those who buy by improving your conversion rates. ,[object Object],[object Object],[object Object],[object Object]
How to increase the percentage of those who buy by improving your conversion rates. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategic Seven:  How they work together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contacts, Leads, Referrals Total Transactions        Visits from Existing Customers % that Buy X Visits from Prospects % that Buy X Visits from Past  Customers % that Buy X
How to increase the average dollar sale. ,[object Object],[object Object],[object Object],[object Object]
How to increase the average dollar sale. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategic Seven:  How they work together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contacts, Leads, Referrals Total Transactions        Visits from Existing Customers % that Buy X Visits from Prospects % that Buy X Visits from Past  Customers % that Buy X
How to increase your gross margin percentage… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to increase your gross margin percentage. ,[object Object],[object Object],[object Object],[object Object]
The Strategic Seven:  How they work together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contacts, Leads, Referrals Total Transactions        Visits from Existing Customers % that Buy X Visits from Prospects % that Buy X Visits from Past  Customers % that Buy X
How to decrease your fixed costs. ,[object Object],[object Object],[object Object],[object Object]
How to decrease your fixed costs. ,[object Object],[object Object],[object Object]
How does this all work in real life? ,[object Object],[object Object],[object Object],[object Object]
RESULTS!!  Incremental benefits of 10% in each of these strategic seven areas results in DOUBLE the profits. $148,145 $75,000 NET PROFIT $54,000 $60,000 LESS: Fixed/Overhead Costs $203,583 $135,000 Gross Profit 29.7% 27% Gross  Margin $685,465 $500,000 Total Revenues $550 $500 Average Dollar Sale Per Transaction 1,246 1,000 Total Number Of Sales Transactions 27.5% 25% Conversion Rate 4,532 4,000 Total Visits 132 (33% of 10% Of 4K Clients)  0 Visits From Past Customers 3,300 3,000 Visits from Existing Customers (4K CUSTOMERS) 1,100 1,000 Visits From Prospects Dollar Increase in  Net Profits = $74,583!! or 97.5%!! BOTTOM LINE NET PROFIT BASICALLY DOUBLED!!
Question 8: How do I get started and make all this work for me? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any Questions ,[object Object],[object Object]

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The Bottom Line

  • 1. The Bottom Line Seven Strategies That Together Work To Double Your Business Profits Presented by Brendan J. Cunningham, Pres . Excelleron Business Consulting,LLC
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  • 27. RESULTS!! Incremental benefits of 10% in each of these strategic seven areas results in DOUBLE the profits. $148,145 $75,000 NET PROFIT $54,000 $60,000 LESS: Fixed/Overhead Costs $203,583 $135,000 Gross Profit 29.7% 27% Gross Margin $685,465 $500,000 Total Revenues $550 $500 Average Dollar Sale Per Transaction 1,246 1,000 Total Number Of Sales Transactions 27.5% 25% Conversion Rate 4,532 4,000 Total Visits 132 (33% of 10% Of 4K Clients) 0 Visits From Past Customers 3,300 3,000 Visits from Existing Customers (4K CUSTOMERS) 1,100 1,000 Visits From Prospects Dollar Increase in Net Profits = $74,583!! or 97.5%!! BOTTOM LINE NET PROFIT BASICALLY DOUBLED!!
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