Future proofing SEO on large websites #brightonseo

•

1 like•2,036 views

Berian Reed

Tools & tactics to stay ahead of the game

Business Technology Design

future proofing seo on
large websites
@berianreed – Head of Search – Auto Trader

Tactic & tools
- Link building
- Outreach
- Competitor analysis

•Bullet Style
•Bullet Style
•Bullet Style
•Bullet Style
•Bullet Style

#1 sharing
COPY + PASTE = method online

* Source: Tyny study

A 17-year-old girl in white shorts crashes drunkenly to the
ground, legs askew, surrounded by her swaying friends. A
group of boys lurch past, clutching Red Bull and vodka cocktails
PASTE = that they’ve bought for the equivalent of 25p. Their eyes are
glazed and they burble incoherently in Manchester accents.

Read more: http://www.dailymail.co.uk/news/article-
2181830/Magaluf-notorious-binging-British-teenagers-results-
proving-fatal.html#ixzz22JGbsjC2

automatic link attribution

Google Analytics: Referral traffic

Grouped at a
domain level
-
Not that useful

Google Analytics: Referral traffic

Referral path. Still
not granular
enough

Google Analytics Hack: Get the full referrer

Nifty G/A hack
creates a filter
that record the full
URL of the referrer

http://bit.ly/pcYml

Google Analytics Hack: Get the full referrer

These pages
already link to
you, plus they are
sending traffic!

Outreach: The hard work is already done!

These sites will be
far more receptive
to developing
partnerships

how can i get the edge on my
competitors?

Competition: Learn from it!

Who’s been
impacted & why.

Competition: Learn from it!

15% content
change – Worth
investigating!

Competition: Learn from it!

Fresh content
New landing
being created
pages launched
daily

Competition: Learn from it!

Panda Whack!

Aggressive link
building

Thank you
@berianreed
www.slideshare.net/breed01

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Future proofing SEO on large websites #brightonseo

1. future proofing seo on large websites @berianreed – Head of Search – Auto Trader

2. Tactic & tools - Link building - Outreach - Competitor analysis

3. Link building

4. •Bullet Style •Bullet Style •Bullet Style •Bullet Style •Bullet Style

6. HOW CAN I MAKE MY CONTENT WORK HARDER?

8. #1 sharing COPY + PASTE = method online * Source: Tyny study

9. 1 EMAIL THIS = 90 * Source: Tyny study

10. A 17-year-old girl in white shorts crashes drunkenly to the ground, legs askew, surrounded by her swaying friends. A group of boys lurch past, clutching Red Bull and vodka cocktails PASTE = that they’ve bought for the equivalent of 25p. Their eyes are glazed and they burble incoherently in Manchester accents. Read more: http://www.dailymail.co.uk/news/article- 2181830/Magaluf-notorious-binging-British-teenagers-results- proving-fatal.html#ixzz22JGbsjC2 automatic link attribution

11. Outreach

12. who are my closest internet friends?

13. Google Analytics: Referral traffic Grouped at a domain level - Not that useful

14. Google Analytics: Referral traffic Referral path. Still not granular enough

15. Google Analytics Hack: Get the full referrer Nifty G/A hack creates a filter that record the full URL of the referrer http://bit.ly/pcYml

16. Google Analytics Hack: Get the full referrer These pages already link to you, plus they are sending traffic!

17. Outreach: The hard work is already done! These sites will be far more receptive to developing partnerships

18. Competitor analysis

19.

20. how can i get the edge on my competitors?

21. Competition: Learn from it!

22. Competition: Learn from it! Who’s been impacted & why.

23. Competition: Learn from it!

24. Competition: Learn from it! 15% content change – Worth investigating!

25. Competition: Learn from it!

26. Competition: Learn from it! Fresh content New landing being created pages launched daily

27. Competition: Learn from it! Who’s been impacted & why.

28. Competition: Learn from it! Panda Whack! Aggressive link building

29. Competition: Learn from it!

30. Thank you @berianreed www.slideshare.net/breed01

Editor's Notes

As an SEO, we invest a lot of time working with editorial teams to brainstorm great content ideas and optimise the delivery of that content to ensure maximum SEO benefit.
Sometimes there are cunning tactics that are so simple that they are genius.
Wouldn’t link building be a whole lot easier if you already had a relationship with the target website?

Future proofing SEO on large websites #brightonseo

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Future proofing SEO on large websites #brightonseo

Editor's Notes