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THE LEAN
ENTREPRENEUR
Brant Cooper

brant@movestheneedle.com

UnleashWD
Chicago
October 30, 2013
Tuesday, November 5, 13
Photo used by Permission. Copyright Keith Midson. All rights reserved.
Tuesday, November 5, 13
Volatility.
Uncertainty.
What will you do about change?

Photo used by Permission. Copyright Keith Midson. All rights reserved.
Tuesday, November 5, 13
THE LEAN ENTREPRENEUR

2 Questions that Kill
“Real” Innovation

(answer: “What’s the ROI?” and “When will I see it?”

Tuesday, November 5, 13

3
THE LEAN ENTREPRENEUR

Text

Tuesday, November 5, 13
THE LEAN ENTREPRENEUR

Tuesday, November 5, 13

5
THE LEAN ENTREPRENEUR

When Facing Risk:
Execute.

Tuesday, November 5, 13

5
THE LEAN ENTREPRENEUR

Tuesday, November 5, 13

6
THE LEAN ENTREPRENEUR

When Facing Uncertainty:
Experiment.

Tuesday, November 5, 13

6
THE LEAN ENTREPRENEUR

MARKETING
SMOKE
TEST

Tuesday, November 5, 13

7
THE LEAN ENTREPRENEUR

LANDING PAGE TEST

Tuesday, November 5, 13

8
THE LEAN ENTREPRENEUR

MECHANICAL TURK

Tuesday, November 5, 13

9
THE LEAN ENTREPRENEUR

Hypothesis-driven Innovation:
If you x, y customers will z.

Tuesday, November 5, 13

10
THE LEAN ENTREPRENEUR

The Myth of the Visionary

Tuesday, November 5, 13

11
THE LEAN ENTREPRENEUR

True Visionaries Relentlessly
Pursue Change.

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12
THE LEAN ENTREPRENEUR

13

brant@movestheneedle.com
Twitter: @brantcooper

Tuesday, November 5, 13

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