Large enterprises face unique obstacles to innovation practices. Here are 5 things leaders must change in order to bring lean startup to the enterprise

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5 Changes Necessary for Lean Startup
in the Enterprise

2. BRANDING LEADS THE WAY
EXISTING MARKET
PROBLEM WELL UNDERSTOOD
INNOVATION IMPROVES DIFFERENTIATION
PRODUCT LEADS THE WAY
UNKNOWN / NEW MARKET
PROBLEM NOT UNDERSTOOD
INNOVATION IS DRAMATIC
INNOVATION CONTINUUM

3. INNOVATION CONTINUUM
FINANCE
BRAND
LEGAL
COMPLIANCE
IT

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LEAN STARTUP PRINCIPLES
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LEAN STARTUP IN PRACTICE
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WALK BACK WALL STREET
{ Number 1 }
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The idea that one
must maximize
returns to
shareholders
Makes. No. Sense.

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CALL TO ACTION
Reset expectations on returns.
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CREATE A CULTURE OF SAFETY
{ Number 2 }
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COMPLACENCY INNOVATION
APATHY FEAR
Urge Bold Behavior
ProvideSecurity
BOLD BEHAVIOR W/O SAFETY = FEAR
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CALL TO ACTION
Don’t measure me, teach me how to get an “A”
— Gary Ridge, CEO, WD-40
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REIGN IN THE LAWYERS
{ Number 3 }
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Patents
are
a
vanity
metric.
# OF
PATENTS
REVENUE
FROM
INNOVATION

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FOOD FOR THOUGHT
Yesterday, there was a wall of Tesla patents in
the lobby of our Palo Alto headquarters. That
is no longer the case. They have been
removed, in the spirit of the open source
movement, for the advancement of electric
vehicle technology.
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CALL TO ACTION
Move the innovation needle to marketization.
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MENTOR NOT MANAGE
{ Number 4 }
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MENTOR VS MANAGE
Unknown
Known
Bold
Incremental
Mentor
Optimize
Learning
Manage
Optimize
Execution

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CALL TO ACTION
Mentoring creates the environment for insight
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FOR THE MANY, NOT THE FEW
{ Number 5 }
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An organization's ability to
learn, and translate insight into
action rapidly, is the ultimate
competitive advantage.

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CALL TO ACTION
Not everyone will be an innovator, but
innovation can come from anywhere.
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LEAN HERO’S JOURNEY
Read Eric’s
Book
Fail to Rally
Support
Small Win
Business
Revolts
Big Success
Cultural
Change

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Thank you!
@BrantCooper
brant@movestheneedle.com
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