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NOW YOU KNOW | BRANDWATCH.COM #NYKCON
F
When Numbers Fail
Paul Siegel, Data Scientist
#NYKCON
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The Challenge
#NYKCON
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??
?
#NYKCON
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40
%
35
%
25
%
#NYKCON
F
40
%
35
%
25
%
#NYKCON
F
Pluralit
y
40
%
35
%
25
%
Elimination Round-robin
#NYKCON
F
Arrow’s Impossibility Theorem
#NYKCON
F
40
%
35
%
25
%
#NYKCON
F
The truth can’t be measured by numbers
Lessons
Decisions are more than data
#NYKCON
F
The Stakes
#NYKCON
F
The COMPAS Algorithm
#NYKCON
F
#NYKCON
F
#NYKCON
F
The Solution
#NYKCON
F
#NYKCON
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Reverend Thomas Bayes
Fair coin?
#NYKCON
F
#NYKCON
F
Claude Shannon
#NYKCON
F
#NYKCON
F
#NYKCON
F
#NYKCON
F
#NYKCON
F
Forward
#NYKCON
F
For me:
Learn your domain
Focus on decisions
Homework
For you:
Own your expertise
Stay Informed
#NYKCON
F
#NYKCON
F
Now You Know

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