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Masterclass NY: Social Network Analysis

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Brandwatch
Brandwatch

Taking Networks Seriously- Understanding interactions among your audience is key to knowing your brand. You can find the key influencers who are driving the conversations and how it spreads throughout the network.

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Paul Siegel | paul@brandwatch.com | @brandwatch | #brandwatchtips Social Network Analysis
#brandwatchtips The problem
#brandwatchtips Current social analytics tools are inherently global: they identify topics and individuals but miss the relationships between them. This leads to “one size fits all” marketing strategies which can’t adapt to complex, dynamic conversations. The problem/
#brandwatchtips Brandwatch social network analysis
#brandwatchtips Step 1/ Identify the broader conversation
#brandwatchtips Step 2/ Segment the audience
#brandwatchtips Step 3/ Map content to communities Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus.
#brandwatchtips Step 4/ Identify contextual influencers
#brandwatchtips Step 5/ Highlight employees, advocates, etc.
#brandwatchtips Step 6/ Filter by content (V2)
#brandwatchtips Real time/ Brandwatch social network analytics updates every 20 minutes
#brandwatchtips Demo
#brandwatchtips Use cases
#brandwatchtips Use Case/ Content Strategy
#brandwatchtips Use Case/ Influencer Marketing
#brandwatchtips Use Case/ Audience Analysis
#brandwatchtips Availability/ As a report based service and via Vizia
#brandwatchtips V2
#brandwatchtips ● Richer content analysis: interests, demographics, sentiment, etc ● Search functionality: find influencers for specific topics ● Updating and tracking in real time In the pipeline/
#brandwatchtips now you know

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