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Democratizing Data & Decision-Making: Better Decisions Everywhere

Right now, an invisible hand is working away, interpreting data and making recommendations that influence your life -- your insurance quote, your next date, the music you should listen to, the suggested word you could type.

At the Social Media Week New York event, Brandwatch CMO Will McInnes spoke about unlocking the socially-powered invisible hand of technology and what it means for businesses moving forward.

If you weren’t able to attend that keynote presentation, we invite you to join us for this session via webinar, where McInnes will bounce from contemporary business examples about the hidden power of data to unexpected stories of history, and will set out how the boring, everyday worlds of business intelligence and marketing research are being disrupted by a new kind of technology – trainable agents, powered by humans and machine intelligence.

This is the next horizon of social intelligence.

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Democratizing Data & Decision-Making: Better Decisions Everywhere

  1. 1. WILL MCINNES, CMO, BRANDWATCH Unlocking the socially-powered invisible hand of technology. Democratizing data & decision-making. @willmcinnes @brandwatch
  2. 2. WILL MCINNES, CMO, BRANDWATCH Better Decisions Everywhere @willmcinnes @brandwatch
  3. 3. • 1200+ clients in 20+ international markets • 98% customer satisfaction • Over 30% of Fortune 100 • 300+ employees • International New York/San Francisco/Brighton/Berlin/Stuttgart/Singap ore Brandwatch
  4. 4. The ‘invisible hand’ is a metaphor used by Economist Adam Smith to describe unintended social benefits resulting from individual actions.
  5. 5. You/we (probably) don’t have a CLUE.
  6. 6. These things, they control you.
  7. 7. You’re already a ‘habit machine’ but now, even when you think you’re making decisions, you’re not.
  8. 8. You know this dude’s name
  9. 9. You fill your ears with music that was presented to you thanks to algorithms. What you listen to…
  10. 10. Which way you go…
  11. 11. Where you as a junior doctor in the US are placed is thanks in part to a Matching algorithm Where you work…
  12. 12. How your health is managed…
  13. 13. “If you own a large vehicle but have no children, you're more likely to be overweight. If a health insurer purchases that data package on you -- likely paying pennies to get it -- then good luck getting a fair deal on your insurance” WIRED MAGAZINE IN CONVERSATION WITH: FRANK PASQUALE | LAW PROFESSOR | UNIVERSITY OF MARYLAND
  14. 14. When you meet people…
  15. 15. Who you kiss…
  16. 16. Thanks Facebook Algorithm!
  17. 17. So these little guys are working away in the background…
  18. 18. Are they working for you? Or for them?
  19. 19. Who controls those invisible hands?
  20. 20. What does this have to do with Marketing, Business, Intelligence, Will?
  21. 21. Research and intelligence are evolving
  22. 22. CHRIS MOODY, VP, TWITTER “We're the largest searchable archive of human thought, that’s public, that’s ever existed,”
  23. 23. And your work can be an invisible hand
  24. 24. We can be the invisible hands!
  25. 25. every recommendation, every insight, every report.
  26. 26. #squadgoals better decisions everywhere
  27. 27. 1. You need network effects
  28. 28. 2. You need distribution
  29. 29. Brandwatch Signal Related Topics Most Influential Mentions Open Query in Dashboard An increase in the usage of the hashtag #AirRage for the Query "Royal Airways". #AirRage trending for Royal Airways 14:0010:00 12:00 14 Mentions in the last 30 minutes • Air Rage • Cancelled • fight RA440 James Knight @jamesknight IMPACT StevenTurner @hello_steven Nancy Jones @nannanancy RT @jntim00 Landed back in London after a fight broke out between passenger and air crew pic.twitter.com/7JV80SpD1 #RoyalAirways #AirRage Another Royal Airways flight has been turned around due to an incident on RT @jntim00 Landed back in London after a fight broke out between passenger and air crew pic.twitter.com/7JV80SpD1 #RoyalAirway #AirRage RT @matt_mllr Royal Airways flight RA440 from New York has been cancelled. Nightmare! #Cancellations #AirRage Amy Cooper @_amy_cooper 78 71 83 65 · 14:17 · 14:28 · 14:19 · 14:45 ‘Nudge’
  30. 30. 3. You need control
  31. 31. 4. You need MOAR
  32. 32. • Audiences • Image analytics • Location • Global • Easy • Fast
  33. 33. OK, great. Thanks Will.
  34. 34. Looking to the future
  35. 35. Now What So What What
  36. 36. 1. Descriptive What happened? 2. Diagnostic Why did it happen? 3. Predictive What will happen? 4. Prescriptive What should I do? Gartner
  37. 37. Leverage points 40 mph = 80% chance 30 mph = 80% chance
  38. 38. “Self-driving car manufacturers have yet to reveal their stance on the issue.”
  39. 39. Your invisible hand, your robot army. Better decisions. Everywhere.
  40. 40. Q&A
  41. 41. Thanks! If you’d like to learn more about Brandwatch, please visit brandwatch.com/demo. @willmcinnes | brandwatch.com

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