Rob Hollands Live Webinar: Projecting the Future of Retail
•
1 like•860 views
Brick and mortars are selling experiences, not just products. Physical retail spaces must deliver a connected brand story as shoppers are turning to mobile devices to search, compare prices, and seek recommendations. We are helping brands win these opportunities with connected experience design.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (11)
Similar to Rob Hollands Live Webinar: Projecting the Future of Retail
Similar to Rob Hollands Live Webinar: Projecting the Future of Retail (20)
More from BrandSquare
More from BrandSquare (20)
Recently uploaded
Recently uploaded (20)
Rob Hollands Live Webinar: Projecting the Future of Retail
- 1. PROPRIETARY AND CONFIDENTIAL ©2016 SCHAWK, INC. ALL RIGHTS RESERVED PROJECTING THE FUTURE OF RETAIL APRIL 21 2016 BRAND SQUARE
- 2. ROB HOLLANDS Director of Brand Experience at Anthem Worldwide Focused on helping clients drive brand success through insights, creativity and innovation Co-founder of award winning digital agency Untitled, joined the SGK group in 2010 Relentless commitment to ‘connecting’ moments - online, in store, on-pack, at the shelf, on the street, in the home /roberthollands
- 3. Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. Larry Page, CEO Google
- 4. Brick-and-mortar stores are going from strength to strength
- 5. We’re not just selling products we’re selling experiences
- 6. 62% of consumers buy more things, more often when getting personalised retail experiences Digitas Connected Consumer Study, March 2015
- 7. No Supermarket or High Street Retailer in the Top 20 Story Telling Brands in 2015. The first time ever. Marketing Week, November 2015
- 8. 82% of smartphone users turn to their phone to influence an in-store purchase decision. One in 10 of those end up buying a different product to planned. Digitas Connected Consumer Study, March 2015
- 9. 36% of shoppers read online reviews when shopping in-store Digitas Connected Consumer Study, March 2015
- 11. THE VALUE OF CONNECTED BRAND EXPERIENCES WILL BOOM IN 2016
- 12. Stop and engage the shopper Create an experience Tell the brand story Directly impact sales with measurable results.
- 13. When looking for information and driving sales, POS is the first offline source Digitas Connected Consumer Study, March 2015
- 16. Screens?
- 17. It doesn’t get much bigger.
- 20. Fabergé
- 21. Early prototype!
- 25. Implemented in 10 stores in diverse locations.
- 26. Engaging experiences remotely delivered across three key seasonal occasions.
- 28. Loved by Asda customers and store managers.
- 29. “This technology is incredibly innovative and takes POS displays to a new level. We’ve had a positive response from customers who are stopping to take a good look. It’s providing a whole new way of active selling”
- 30. But did it deliver results?
- 31. Asda stores with the innovative POS reported a 41% increase in sales of Quality Street.
- 32. What next?
- 33. Further implementations. Further innovation. Beacons. NFC. Proximity sensors. Motion Detection. Directive Audio. Advanced Tracking.
- 34. A quick recap.
- 35. Physical retail will be reimagined Sell experiences not products Be storytellers Connect everything Projected POS delivers results Projected, connected POS will exceed all expectations
- 36. GET IN TOUCH Rob Hollands robert.hollands@anthemww.com +44 (0) 207 871 7935 www.anthemww.com /roberthollands /anthemww
- 37. PROPRIETARY AND CONFIDENTIAL ©2016 SCHAWK, INC. ALL RIGHTS RESERVED THANK YOU APRIL 21 2016 BRAND SQUARE