BEFORE WE LEAP IN…

Maxwell Luthy, Director of Trends & Insights
TrendWatching

WHAT DO WE MEAN BY
“TRENDS”?

A consumer trend is a new
manifestation among people – in
behavior, attitude, or expectation –
of a fundamental human need,
want or desire.

INNOVATIONS

EMERGING EXPECTATIONS

LIGHTBULB MOMENT

VIRTUAL EXPERIENCE ECONOMY
CAPACITY CAPTURE
INCOGNITO INDIVIDUALS
FIRST RESPONDERS
ETHICAL EDUCATORS

STATUS SHIFTS…

EXPERIENCE ECONOMY…

of affluent consumers would choose a
luxury experience over a luxury item, a
50% increase on the previous year
T h e M a r t i n i R e p o r t ,
N o v e m b e r 2 0 1 5

EXPERTS

OVERSHARING

Where next for the
Experience Economy?

INTERNET OF EXPERIENCES

VIRTUAL
EXPERIENCE
ECONOMY

VIRTUAL EXPERIENCE
ECONOMY
In 2017, a shift years in the making
finally becomes a reality, as digital
experiences (including AR/VR)
become real status currency for
millions of consumers.

Global phenomenon provides
chance for status displayPOKÉMON GO
GLOBAL REACH

is the value of the 225 VR & AR
venture capital investments made in
the last two years.
G o l d m a n S a c h s ,
J a n u a r y 2 0 1 6

VR experience simulates Twin
Tower tightrope walkTHE WALK
NEW POSSIBILITIES

IN 2018…

VAQSO VR Device adds scent to VR games
GETTING BETTER

LIGHTBULB MOMENT
Can you create virtual experiences that are a
REAL status currency?

WASTE!

WASTE!

WASTE!

EFFICIENCY
EXPERTS!

CAPACITY
CAPTURE

CAPACITY
CAPTURE
In 2017, consumers demand brands
capture idle capacity and claim lost
value from wasted resources, all for
the good of society and the planet.

Out-of-hours restaurants used
for co-working spacesSPACIOUS
UNLOCK VALUE

Food bank launches 'Reverse
Delivery' service
BANCO DE
ALIMENTOS
GIVE BACK

AUD 60 device allows homes to
sell leftover dataVELVET
SHARE THE LOAD

LIGHTBULB MOMENT
What spare capacity can you unlock?

POST-DEMOGRAPHIC ERA

ONLINE UTOPIA?

N B E R ,
O c t o b e r 2 0 1 6
longer wait times for black Uber
passengers in Seattle. Black users in
Boston twice as likely to have rides
cancelled.

NOT GOING AWAY :)

INCOGNITO
INDIVIDUALS

INCOGNITO
INDIVIDUALS
In 2017, consumers will embrace
new tools, services and platforms
that strip away the identity imposed
on them by demographic
circumstance.

Mobile app allows users to live
stream anonymously
DUSK
SHARE FREE

Anonymous chat app filters
out bullying via AI
CANDID
MODERATED

LIGHTBULB MOMENT
Can you harness anonymity to set users free?

NOT ABOUT HIDING…

ABOUT EMPOWERMENT AND UNITY…
BIG BRAND SIN

AGILE MANIFESTO

REACH AND RESOURCES

FIRST
RESPONDERS

FIRST
RESPONDERS
Consumers are looking to big brands to
leverage their resources to respond near-
instantly in crisis situations. After all,
agility isn’t just for startups!

Brand repurposes billboards into
shelter materials
COCA-COLA

BANCOESTADO Bank postpones installments for
natural disaster victims

Free accommodation offered to
people affected by travel ban
AIRBNB

LIGHTBULB MOMENT
Can you use agility in a way that truly helps?

BETTERMENT

BEYOND PHYSICAL

ETHICAL
EDUCATORS

ETHICAL
EDUCATORS
Consumers accustomed to increasingly
sophisticated efforts to optimize their life,
now seek to become a better person.
They’ll reward brands that serve up the
new tools, platforms and experiences that
can help them find the answers.

Media agency's bot teaches people
about their unconscious biases
MEC GLOBAL

Outdoor art installation aims
to reduce street harassment
THE WALKWAY

VR used to teach people about the
life of the honey bee
HÄAGEN-DAZS

LIGHTBULB MOMENT
How might you help your customer in their
journey to become better person?

STATUS
SEEKERS
HELPFULL
PLAYSUMERS
YOUNIVERSE
BETTERMENT
JOYNING
EPHEMERAL
LOCAL LOVE
HUMAN BRANDS
POST-
DEMOGRAPHIC
FUZZYNOMICS
UBITECH
BETTER
BUSINESS
REMAPPED
PRICING
PANDEMONIUM
INFOLUST
TREND FRAMEWORK

THANK YOU!
max@trendwatching.com