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Branding Trends 2007

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Orit Rahmani
Orit Rahmani
NegóciosTecnologia
1 de 42
 
BY GLOBAL BRAND EXPERTS Trends in brand building Limor Erlichman CEO, Brand Architect כנס Creative ת " א 8.3.2007
Let’s look in the ball… References: Alycia de Mesa, Brandchannel, Feb 2007
 
1 " Less traditional marketing & advertising. "
" Marketers and Branders will need to understand how to integrate their brands into this type of experience , building entertainment and viral value. Less sales messaging ."
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2 " Technology and Brands merge ."
break away from traditional forms to promote their brand into the technology driven world of mobile advertising * Although print, TV, and radio still will play a crucial role in a company's brand, much of the younger population will experience new brands in the form of modern technology .
Ipods, MP3 Internet
3 Rise in 'experiential‘ marketing & advertising, and public relations.
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4 The over “flooded” Consumer
 
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5 Power to the people
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44% of the US online population publishes their thoughts and experiences they have with brands every day, positive or negative .
Empower the consumer . Sharing relevant learning. Creating environments & communities Product or service benefits that improve people's lives. Brands that will empower will be the brands that break away from the competition this year
6 Design Redefined
" convergence of value and design " Today's consumer is demanding both in their product offering. "
7 Green is King.
Think Good and Green . create new ideas, products, and experiences that make our world a better place. Achieve success by doing good . Consumers will likely to buy products from companies they perceive as socially responsible.
8 Some things never really change
Brands that walk the talk with their promise , and become an active part in the customer conversation, will flourish .
 
In 2007… Change from focusing, on building: brand experiences to building: customer experiences .
With good clothes you notice how good the clothes look , with great clothes you notice how great the person looks . So [it goes] with great brands… customers shouldn't notice the branding, but the great experience ."
 
 
 
 
 
AN IDEA Brand
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Do NOT be different like everybody else
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Branding Trends 2007

  • 1.  
  • 2. BY GLOBAL BRAND EXPERTS Trends in brand building Limor Erlichman CEO, Brand Architect כנס Creative ת " א 8.3.2007
  • 3. Let’s look in the ball… References: Alycia de Mesa, Brandchannel, Feb 2007
  • 4.  
  • 5. 1 " Less traditional marketing & advertising. "
  • 6. " Marketers and Branders will need to understand how to integrate their brands into this type of experience , building entertainment and viral value. Less sales messaging ."
  • 7.
  • 8. 2 " Technology and Brands merge ."
  • 9. break away from traditional forms to promote their brand into the technology driven world of mobile advertising * Although print, TV, and radio still will play a crucial role in a company's brand, much of the younger population will experience new brands in the form of modern technology .
  • 11. 3 Rise in 'experiential‘ marketing & advertising, and public relations.
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  • 14. 4 The over “flooded” Consumer
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  • 17. 5 Power to the people
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  • 19. 44% of the US online population publishes their thoughts and experiences they have with brands every day, positive or negative .
  • 20. Empower the consumer . Sharing relevant learning. Creating environments & communities Product or service benefits that improve people's lives. Brands that will empower will be the brands that break away from the competition this year
  • 22. " convergence of value and design " Today's consumer is demanding both in their product offering. "
  • 23. 7 Green is King.
  • 24. Think Good and Green . create new ideas, products, and experiences that make our world a better place. Achieve success by doing good . Consumers will likely to buy products from companies they perceive as socially responsible.
  • 25. 8 Some things never really change
  • 26. Brands that walk the talk with their promise , and become an active part in the customer conversation, will flourish .
  • 27.  
  • 28. In 2007… Change from focusing, on building: brand experiences to building: customer experiences .
  • 29. With good clothes you notice how good the clothes look , with great clothes you notice how great the person looks . So [it goes] with great brands… customers shouldn't notice the branding, but the great experience ."
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  • 37.
  • 38.
  • 39.
  • 40. Do NOT be different like everybody else
  • 41.
  • 42.