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break away from traditional forms
to promote their brand into the technology driven world of mobile advertising * Although print, TV, and radio still will play a crucial role in a company's brand, much of the younger population will experience new brands in the form of modern technology .
<ul><li>" no longer enough for
consumers to believe that brands are sincere in their communications; To succeed in 2007, brand communications must offer some additional value before the audience will even tune in " </li></ul>
44% of the US online
population publishes their thoughts and experiences they have with brands every day, positive or negative .
Empower the consumer . Sharing
relevant learning. Creating environments & communities Product or service benefits that improve people's lives. Brands that will empower will be the brands that break away from the competition this year
Think Good and Green .
create new ideas, products, and experiences that make our world a better place. Achieve success by doing good . Consumers will likely to buy products from companies they perceive as socially responsible.
With good clothes you notice
how good the clothes look , with great clothes you notice how great the person looks . So [it goes] with great brands… customers shouldn't notice the branding, but the great experience ."