Global Personal Branding: "Personal Brand Identity Crisis" - Part 2 (Dancing Chameleon)

1. Global Personal Branding
Celebrating the Global Personal Brand in You
THURSDAY, SEPTEMBER 16, 2010
GLOBAL PERSONAL BRAND
IDENTITY CRISIS – PART II:
“The Chameleon”
http://www.brandjontan.com
In the midst of the many Personal Brand "Clones", is a very prominent
"colorful" brand persona. Ever-changing to blend in with the environment
or circumstances. Going with the flow, staying with the drift. Always right
on target with the mood and tone of every conversation. Ever-changing,
never staying the same. Different colors for different settings.
So, let the music roll...Is it a salsa? Or, a rumba? Or, even a waltz? No
problem. This effervescent Personal Brand can easily tango along. For this
Personal Brand goes by the moniker of "The Chameleon". Ever-changing
to suit the tune of the environment or circumstances.
For his own "protection", The Chameleon has already figured out
sometime ago, not to rock the boat...not to stand out...He says self-
assuredly, in his heart: "If I want to stay popular with others, I must
blend." So, he has mastered the self-defeating art of dancing to the
tune...whatever tune others choose to play...he shall dance along. With
finesse. So, here is a brand persona, who is "popular" with the others,
because he can be very nice, very accommodating. But, NO ONE takes
him seriously.
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2. You see, The Chameleon has a wide range of performance repertoire, to
please the audience, wherever he chances upon, however different they
are. He says to himself: "It is not my style to stay by one set of Personal
Brand Values and Personality Traits. I would like to, but I don't feel
secure, exposing myself..." And so, The Chameleon masterfully carries
with him, a few sets of Personal Brand Values and Personality Traits. And
very slickly, he can just blend with the environment of people, with the
"appropriate" set of Personal Brand Values and Personality Traits.
Oh yes, indeed, the Chameleon is a "colorful" brand persona. He can
even be in the spotlight, being a popular "one of the boys". For sure, he
can be nice to have around. But NO ONE takes him seriously.
Now, how about you?
Before the curtains rise for the next performance...what would
you prefer? Being in the mould of The Chameleon ("nice fella") brand
persona, whom NOBODY knows what he STANDS FOR.
Or, would you have the loving courage to stay by one set of Personal
Brand Values and Personality Traits...and the voice-over CLEARLY
announces to the audience: "Now, to inspire you... this is a truly Distinct,
YoUnique Global Personal Brand..."
http://www.global-personal-branding.com
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