The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
6. Why it fails
Managers go into social business with
unclear objectives.
Initiatives start as pilots then fizzle out due
to modest participation.
Companies expect social initiatives, even
pilots, to deliver a financial return on
investment.
11. Culture Changes
It must be embraced from the
top, but it may start at the
bottom
The crucial piece is you’ve got to be
willing to embrace the flat
organization paradigm. If you are
willing to embrace that, it’s a really
powerful tool
32. Building your CoE
Find your content
stars and
those already
engaged
personally
Ask them to
come and
help (part of
your audit)
Create a workshop
and invite them
along
Incentives
Create a
unified
Comms
point
Offline
regular
get
togethers
Let the
whole
business
know
Invite the
wider
audience
More content
More Social activity
Create mentors
34. To Kick Start
Businesses like us in social
[The business] in social
chatter
What you can learn
How social has helped a
previous product launch
Finding and solving problems
Networking
Reach
Personal branding
Sentiment
Social followers are more likely
to…
37. Gaming and reward
Display staffs social
influence
Staff are incentivised to
improve influence
Prizes for most improved
Point scoring for taking part
in training