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The new strategy for strategy Emerging trends in the practice of strategic branding
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[object Object],Thomas Hawk
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[object Object],Angel de Olavide
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Typical development of brand meaning over time 2. Achievement & nationalism 3. Family & security Fun & adventure 4. Wider use of brand narratives 5. Engagement in social issues 1. Product quality & variety MEANING TIME
 
Harpersbizarre / A V Pretty, but  little nutritional value
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[object Object],Leo rynolds
Or else… robert terrell
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[object Object],RI Pizzo
[object Object],[object Object],Evan Leeson
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Image credits (in order of appearance): Avi paz http://www.flickr.com/photos/pazavi/153949091/ Thomas hawk http://www.flickr.com/photos/thomashawk/2826971753/ angel de olavide http://www.flickr.com/photos/olavide/444868683/ Dave 77459 http://www.flickr.com/photos/dave77459/2368757512/ Harpersbizarre / A V http://www.flickr.com/photos/harpers/60016879/ Leo rynolds http://www.flickr.com/photos/lwr/134769010/ robert terrell http://www.flickr.com/photos/ratterrell/40634731/ RI Pizzo http://www.flickr.com/photos/ripizzo/2310929170/ Evan Leeson http://www.flickr.com/photos/ecstaticist/2056147629/

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Emerging practices in branding

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  • 2. The new strategy for strategy Emerging trends in the practice of strategic branding
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  • 34. Typical development of brand meaning over time 2. Achievement & nationalism 3. Family & security Fun & adventure 4. Wider use of brand narratives 5. Engagement in social issues 1. Product quality & variety MEANING TIME
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  • 36. Harpersbizarre / A V Pretty, but little nutritional value
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  • 44. Or else… robert terrell
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  • 55. Image credits (in order of appearance): Avi paz http://www.flickr.com/photos/pazavi/153949091/ Thomas hawk http://www.flickr.com/photos/thomashawk/2826971753/ angel de olavide http://www.flickr.com/photos/olavide/444868683/ Dave 77459 http://www.flickr.com/photos/dave77459/2368757512/ Harpersbizarre / A V http://www.flickr.com/photos/harpers/60016879/ Leo rynolds http://www.flickr.com/photos/lwr/134769010/ robert terrell http://www.flickr.com/photos/ratterrell/40634731/ RI Pizzo http://www.flickr.com/photos/ripizzo/2310929170/ Evan Leeson http://www.flickr.com/photos/ecstaticist/2056147629/