It doesn’t matter if you are a single plumber with a truck or an organization that employees 100 plumbers, plumber SEO and marketing will be a crucial component for online visibility. Is it a building process? Yes, does it happen overnight? No. Even plumbers can execute certain marketing activities to help them succeed in the online space. Sitting around avoiding the internet because you don’t have the energy to get involved is not going to help you grow. The only thing it will do is push potential business over to your competition, is this something you want?

1. Plumber SEO: Advice and Tips
It doesn’t matter if you are a single plumber with a truck or an organization that employees 100
plumbers, plumber SEO and marketing will be a crucial component for online visibility. Is it a building
process? Yes, does it happen overnight? No. Even plumbers can execute certain marketing activities to
help them succeed in the online space. Sitting around avoiding the internet because you don’t have the
energy to get involved is not going to help you grow. The only thing it will do is push potential business
over to your competition, is this something you want?
Here are some points you should think about when it comes to the overall web approach for your
plumbing business.
Your Website Should be Up to Date
A website is not just a website anymore. People do judge a book by its cover and even a plumber needs
a nice professional website. That 1 or 2 page site your cousin built for $50 bucks 10 years ago is not
going to cut it. You are a brand so position yourself as a brand online. Make your website standout from
your competitors. Your website should make people want to contact you. It should have loads of trust
indicators so your audience feels warm and fuzzy when they hire you. List any professional organizations
you are part of, get other client testimonials on the site and list anything you have that can build trust.
Here are some elements you should have in place:
A decent logo people will remember
Up to date graphic design & development
A blog
Good images
Conversion metrics (lead forms, phone numbers and email address)
Social media communities
Professional organization badges
Client testimonials
Good content
Local SEO is a Must
I know it is easy to simply say, “You need local SEO” but the truth is that it really is an important part of
building up your local plumbing appearance. Launching an active Google Places profile, a Bing local
profile, and various other local directories along with press releases using your geographical location
keywords will help you drive traffic to your plumber website overtime.
Focus on these key areas:

2. Google Places – fill it in 100% and get people to leave reviews
Google + Page – These are starting to populate in the local search results
Bing Local – same thing, fill it in and make it active
General local profiles – there are numerous ones that do rank very well
Press Releases – Write announcing various achievements and don’t forget to use your local
keywords
Professional organization links
Partner links
You Have to Get Social – At least a Little Bit
I know what you are going to say, “I hate social media”. Trust me, we get it, you would rather be out in
the field talking to your clients handling the work than sitting in front of a computer. Please keep in
mind that good plumber SEO requires being social on sites like Facebook, Twitter and Google+. The
search engines see how you behave as a website and businesses that play in all corners of the
playground will benefit the most. You are also going to have to fire up that blog and start populating it
with some sort of content. Content is one of the most important elements when discussing social media
marketing and SEO. The overlap between the two philosophies is immense.
Here is an idea of a content title for a Boston plumber that we would recommend (that is where we are
located).
5 Things Boston Residents Should Check with their Current Plumbing before the Winter
You have a couple of points this content could hit. You will have the potential for this blog post to rank
for Boston plumbing & plumber keywords which is one part of the goal. It will be a useful content piece
because we all know what can happen to pipes in the winter in Boston so the potential for people to
share the content is there. You also now have content you can leverage through your social media
channels and a newsletter if you are sending one out regularly (which you should be).
If you are a plumber looking for some help and scratching your head on where to start try out these
areas. These are probably the three most important areas to focus on when increasing your organic
search opportunities. If you need more help please feel free to email us at info@brandignity.com or call
us at 617-279-0027.