A story about crowdfunding, entrepreneurship, crowdsourcing and storytelling.

1. A STORY ABOUT CROWDFUNDING (STORYTELLING AND CROWDSOURCING)
CASE: #BRANDEXPEDITION

2. m
n.co
itio
ped
il
Ema e
on s
Ph es
r
Add
-ex
and
@br 4596
tijn
4
mar )6502
(0
+31 ht
c
Utre
)
ts
utch
tion
nare
x (D
artij expedi
ebo
com
@m wd
ion.
etth
cro
edit ion.com m/forg
tter
@
Twi
exp dit
e
ndg.co
.bra d-exp learnin
w
ww
row
onites www.c pediti
x
ebs
W
w.e
ww
have a
great
jour ne
y!

5. Samuel Beckett (1906 - 1989)

9. KRONAN
KRONAN
KRONAN
KOENIGSEGG
BANG & OLUFSEN
LEGO
KOENIGSEGG
KOENIGSEGG
BANG & OLUFSEN
LEGO
BANG & OLUFSEN
LEGO
MANCHESTER UNITED
TOMTOM
MANCHESTER UNITED
MANCHESTER UNITED
INNOCENT
THE BODY SHOP
PHILIPS
SKYPE
NETLOG
TOMTOM
DUVEL
TOMTOM
PHILIPS
THE BODY SHOP
INNOCENT
SKYPE
NETLOG
INNOCENT
DUVEL
THE BODY SHOP
PHILIPS
SKYPE
NETLOG
ADIDAS
DUVEL
ADIDAS
KOZIOL
KOZIOL
MINI
MINI
ADIDAS
FREITAG
FREITAG
VICTORINOX
OLYMPISCHE SPELEN
SWAROVSKI
VICTORINOX
SWAROVSKI
OLYMPISCHE SPELEN
KOZIOL
ALESSI
MINI
ALESSI
5 months, 20 brands,
12.500 kilometre
FREITAG
VICTORINOX
OLYMPISCHE SPELEN
ALESSI
SWAROVSKI

14. W ha
t do
I nee
d?:
1. ba
nk
2. pu
blish
er
3. bo
okst
ores

15. IF YOU THINK YOU’RE TOO
SMALL TO HAVE AN IMPACT
TRY GOING TO BED WITH A
MOSQUITO IN THE ROOM.....

16. sed
ba
tion
ona
-d
ales
pres
loan
sed
y ba
quit
-e
CROW
DFU
NDIN
G

17. sed
ba
tion
ona
-d
euro
l20.000
a es
r es hares
-p
0% s
n-2
loa
ntd s
oeh
2bas
-y m
quit
-e
CROW
DFU
NDIN
G

18. 20 euro per share
1 share = free e-book
2 shares = free book
25 shares = one hour of my consult
125 shares = presentation
U ARE PART OF AN ADVENTURE!
+ YO
short term reward

19. share
h re
20 euro per shaolder in
coöpe
a
ration
(with
risk)
ou
t any
are = free e-book
1 sh
7 0 fr
2 shares .=00 ee book
books
ur o
=b eo e
25 sharesr=akne hosold f my consult
ven a
fter on
125 shares = presentatitaxes
U lARE PART OF AN ADVENTURE!
+ YO on
g term
reward rd
short term rewa

22. roup:
rget g
ta
twor k
e
line n
- 1st
twor k
e
line n
k
- 2nd
e boo
in th
rands
-b
of my
e
dienc
- au
s
ation
t
resen
p

23. 171
tors
ves
in

24. 171
rde
stee
inve
rs
and th
en......
NEE!

25. TAX
ICE’
ERV
‘S
171
rde
stee
inve
rs
BANKS
en toe
n......
NEE!
NOTARY
AC
CO
U
NT
AN
T
S

26. t the
bou
t all a
as i
w
ey??
mon
O!
LN
EL
H

27. how m
any
hours
bout
diitI all a
spewas d
nd to
r un ??
the ney
mo
camp
aign?
the
O!
LN
EL
H
+/- 400
)
0euro
( x 15

28. how m
any
hours
bout
diitI all a
d
spewas many
nd to
how r un
I
eyd ?
rs
the n di ?
hou
mo
camp pend to
aign?
s
l
ttle al
se
?
mises
pro
the
O!
LN
EL
H
+/- 400
)
0euro
( x 15
+/- 200
euro)
(x 150

29. how m
any
hours
bout
diitI all a
d
spewas many
nd to
how r un
I
eyd ?
rs
the n di ?
hou
mo hoo
camp pend t w much
aign?
s
m all
ttle oney did I
se
s ises?
mpend for all
pro
the legal
stuff ?
the
O!
LN
EL
H
+/- 400
)
0euro
( x 15
+/- 200
euro)
(x 150
+/- 10.000
euro

30. how m
any
t the
hours
bou
+/- 400
diitI all a
d
)
spewas many
0euro
nd to
( x 15
how r un
I
eyd ?
rs
+/- 200
the n di ?
hou
mo hoo
euro)
camp pend t w much
aign?
s
(x 150
tl
+/- 5.000
monl ra d e I
ttle(aoey isid 20.000euro...)
se
s ises?
euro
mpend for all
ro
p
the legal
stuff ?
all together :
100.000 eur
o
O!
LN
EL
H

31. MY
LES
LEA
SO
NS
RN
ED

32. #1
CHOICE OF CROWDFUNDING PLATFORM
(why will people donate?)

33. #2
PROGNOSIS, VALUATION, RETURN
(be realistic)

34. #3
CALCULATION
(don’t forget that you also have to pay your
rent)

35. #4
REWARDS
(worth a lot for the investors, but cheap for
you)

36. #5
MEDIA
(don’t start the party when there is no
audienc yet)

37. #6
MEDIA
(don’t over estimate the effect of media
attention in relation to donations)

38. #7
TIMING
(nobody wants to join a project that is not
succesfull yet)

39. #7
keep it personal. people are not dealing with
companies. people are dealing with other
people.

40. #8
FRIENDSHIPS
(rich friends are not great investors)

41. #9
FRIENDSHIPS
(crowdfunding can effect your frienships)

42. #10
PLANNING
(keep the party going)

43. #11
PLANNING
(create moments that are worth spreading.
and make them easy to share > investor
event, presentation ABN, etc.)

44. #12
FINISH
(make a list)

45. #13
REWARDS
(an important moment of contact with your
investors)

46. #14
FOLLOW-UP
(who are your investors? what do they do for
a living.)

47. #15
FOLLOW-UP
(communication on long term with equity
based crowdfunding)

48. MY
TH
OU
AB
GH
OU
TS
T
CR
OW
DF
UN
DIN
G

49. #1
Crowdfunding is a part of a bigger plan.

50. #2
Crowdfunding is a personal thing. Thinking of
that you can better screw a bank: you won’t
see them in a bar...

51. #3
Crowdfunding is not only about money. It
brought me....

52. dors
- 171 extra ambassa
- publications
- extra presentations
of the
- Dutch Entrepreneur
Crowdfunding is not
Year
- 40 und r 40
broughteme....
- TEDx Kalamata
#3
only about money. It

53. #4
It is an amazing instrument and adventure!!!

54. m
n.co
itio
ped
il
Ema e
on s
Ph es
r
Add
-ex
and
@br 4596
tijn
4
mar )6502
(0
+31 ht
c
Utre
)
ts
utch
tion
nare
x (D
artij expedi
ebo
com
@m wd
ion.
etth
cro
edit ion.com m/forg
tter
@
Twi
exp dit
e
ndg.co
.bra d-exp learnin
w
ww
row
onites www.c pediti
x
ebs
W
w.e
ww
have a
great
jour ne
y!