Generally people write positively about Smartwatches
Social media authors generally have positive attitude towards smartwatches. 48% contents of all user-generated contents are positive
and only 13% negative. Withings Smartwatch and Moto 360 have the best sentiment structure.
Twitter as the most popular source of mentions
The majority of mentions comes from Twitter (69%). News websites are the second most popular platforms which include contents about
Buzz increase during the special events
The number of mentions and social media reach increased shortly before and during the developers’ conferences (WWDC 2014 and Google
I/O 2014), which took place in June.
Number of mentions at a very high level
In the analyzed period, the number of mentions which included contents about smartwatches remained on the very high level.