New GoPro: Hero3+ Social Media Buzz

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Find out more at: http://www.brand24.net On October 1st GoPro introduced the Hero3+ series with improved optics, size reduction, longer battery life and much more upgrades. Main purpose of this analysis is to research contents and sentiment of opinions related to new GoPro cameras. It is based on a data collected from the Internet monitoring and includes 4996 mentions from 300 domains and subdomains. Analyzed period: 1st October 2013 Results --------------------- Analyzed period is characterized by increased number of mentions in relation to previous days. Social media sites play a significant part in the analysis. Opinions make up a considerable percentage in the research. Positive sentiment characterizes almost all opinions. Contents of discussion are not diversified.

Technology Business

GoPro Hero3+
Summary
• On October 1st GoPro introduced the Hero3+
series with improved optics, size reduction, longer
battery life and much more upgrades.
• Main purpose of this analysis is to research
contents and sentiment of opinions related to
new GoPro cameras.
• It is based on a data collected from the Internet
monitoring and includes 4996 mentions from 300
domains and subdomains.
• Analyzed period: 1st October 2013
Sources: www.gopro.com

GoPro Hero3+
Contents’ categories
3325
1391
181
48
mentions concerning GoPro
Hero3+ announcement
shares of the new
promo footage
sale offers
queries
Announcement
71%
Promo video
23%
Sale offers
4%
Queries
1%
Other
1%

GoPro Hero3+
Sentiment of opinions
Opinions collected in the analysis make up about 37% all
mentions and nearly all of them are positive (95%).
Social media users express their excitement with the new
product and its specs and also admire great and creative
video work from GoPro.
Negative ones (3%) concern dissatisfaction with releasing
new updates so often (following „the Apple style”) and
disappointment with slight changes, since some social media
authors have expected more.
About 2% users have mixed feelings about the release.
Positive
95%
Negative
3%
Mixed
2%

GoPro Hero3+
Promo footage
The promo video was shared almost 1400 times within 24 hours. Social media authors describe it as
amazing, epic, awesome and mind blowing. The scene with lions especially appealed to the
watchers. The graph presents how many times users mentioned specific words in relation to the
footage. Moreover, about 60% mentions connected to the video have positive sentiment.
0 10 20 30 40 50 60 70 80 90 100
Spectacular
Stunning
Insane
Mind-blowing
Epic
Amazing

GoPro Hero3+
Conclusion
• Analyzed period is characterized by
increased number of mentions in relation
to previous days.
• Social media sites play a significant part in
the analysis.
• Opinions make up a considerable
percentage in the research.
• Positive sentiment characterizes almost all
opinions.
• Contents of discussion are not diversified.

Brand24
Social Media Monitoring
Natalia Chrzanowska
natalia.chrzanowska@brand24.net
Mike Sadowski
mike@brand24.net
Twitter@SocialMemos
wwww.brand24.net
facebook.com/brand24
twitter.com/brand24app
US: +1 (718) 737-7639
1562 First Ave #205-2290
New York, NY 10028-4004

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2. GoPro Hero3+ Summary • On October 1st GoPro introduced the Hero3+ series with improved optics, size reduction, longer battery life and much more upgrades. • Main purpose of this analysis is to research contents and sentiment of opinions related to new GoPro cameras. • It is based on a data collected from the Internet monitoring and includes 4996 mentions from 300 domains and subdomains. • Analyzed period: 1st October 2013 Sources: www.gopro.com

3. GoPro Hero3+ Sources of mentions

4. GoPro Hero3+ Contents’ categories 3325 1391 181 48 mentions concerning GoPro Hero3+ announcement shares of the new promo footage sale offers queries Announcement 71% Promo video 23% Sale offers 4% Queries 1% Other 1%

5. GoPro Hero3+ Sentiment of opinions Opinions collected in the analysis make up about 37% all mentions and nearly all of them are positive (95%). Social media users express their excitement with the new product and its specs and also admire great and creative video work from GoPro. Negative ones (3%) concern dissatisfaction with releasing new updates so often (following „the Apple style”) and disappointment with slight changes, since some social media authors have expected more. About 2% users have mixed feelings about the release. Positive 95% Negative 3% Mixed 2%

6. GoPro Hero3+ Buy or not to buy…? As many as 274 users expressed their desire or plan to buy brand new GoPro Hero3+, while 72 have already ordered, purchased or received it as a gift from GoPro. In turn 49 regret buying previous model Hero3 recently, as it’s become outdated now.

7. GoPro Hero3+ Promo footage The promo video was shared almost 1400 times within 24 hours. Social media authors describe it as amazing, epic, awesome and mind blowing. The scene with lions especially appealed to the watchers. The graph presents how many times users mentioned specific words in relation to the footage. Moreover, about 60% mentions connected to the video have positive sentiment. 0 10 20 30 40 50 60 70 80 90 100 Spectacular Stunning Insane Mind-blowing Epic Amazing

8. GoPro Hero3+ Sample mentions

9. GoPro Hero3+ positive

10. GoPro Hero3+ positive

11. GoPro Hero3+ positive

12. GoPro Hero3+ negative

13. GoPro Hero3+ Conclusion • Analyzed period is characterized by increased number of mentions in relation to previous days. • Social media sites play a significant part in the analysis. • Opinions make up a considerable percentage in the research. • Positive sentiment characterizes almost all opinions. • Contents of discussion are not diversified.

14. An Overview of the Analysis Tool

15.

16. About Brand24. Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, infographics and many more. Brand24 allows you to measure key metrics around buzz and sentiment.

17. Awards & Achievements

18. Brand24 Social Media Monitoring Natalia Chrzanowska natalia.chrzanowska@brand24.net Mike Sadowski mike@brand24.net Twitter@SocialMemos wwww.brand24.net facebook.com/brand24 twitter.com/brand24app US: +1 (718) 737-7639 1562 First Ave #205-2290 New York, NY 10028-4004

New GoPro: Hero3+ Social Media Buzz

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New GoPro: Hero3+ Social Media Buzz