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What’s a Better Value:
Salesforce or Sugar Sell?
Housekeeping
• 45-minute presentation with Q&A at the end
• Type questions into the "question box" to
submit them throughout the presentation
• We'll send a copy of the deck and recording
of the webinar in follow-up emails after the
event
#LearningWithBrainSell
Presenters
Sonja Fridell
President
Kevin Cook
Executive Vice President
#LearningWithBrainSell
Agenda
 State of CRM
 Key Areas to Determine Value
 Salesforce or Sugar Sell
 Live Q&A
#LearningWithBrainSell
About BrainSell
• Founded in 1994
• A growth enablement company
• We help companies thrive by solving their
business challenges with guidance and
technology
• Specialize in ERP, CRM, Business
Intelligence, Customer Service and
Marketing Automation technologies
#LearningWithBrainSell
The CRM Market
CRM is the BIGGEST and FASTEST growing software
market worldwide.
• Expected to reach $82 billion in revenue by 2025
• 91% of companies with more than 10 employees
use CRM.
The Benefits of CRM
1.Huge ROI
2.Reduce churn
3.Improved productivity
4.Smarter Selling
5.Enhanced customer experience
6.More accessibility to data
Key Areas to Determine Value
 Current state
 Budget/Cost
 Objectives
 Integrations
 Relationship & workflow management
 Reporting capabilities
 Deployment
 Industry-specific requirements
 Ease of use
 Flexibility & agility to scale
 Upgrades & enhancements
 Social networking & mobile accessibility
A Closer Look at Two CRM Options
Vs.
Features
Overview
Customer Support • Case portal
• Phone support +$
• Unlimited support
portal/phone support
Deployment • On demand
• Private cloud +$
• On demand
• Private cloud
• On premise
Limitations • Data storage
• API limitations
• Data storage
• No API limits
Architecture • Apex • PHP
User Minimum • None • 10 user minimum
Email Integration • Gmail
• Outlook
• Gmail
• Outlook
Outlook Integration
Mobile
Salesforce's Customer Journey
Sugar's Customer Journey
Sugar's Customer Journey
Advanced Analytics
Pricing
Vendor Version Price (user/month)
Sugar Sell $80
Lightning Professional $75
Lightning Enterprise $150
Vendor​ Version​ Price (user/year)​
Professional​ $960​
Lightning Professional $900
Lightning Enterprise​ $1,800​
Technology Pillars
So, which CRM is a Better Value?
The answer... It depends on:
 Interview with key
stakeholders
 How you prioritize the key
areas of value
 Number of users and budget
 Having the right deployment
partner
Q&A
#LearningWithBrainSell
Thank You For Attending!
Schedule a complimentary 1:1
CRM value assessment:
sales@brainsell.net
(866) 356-2654
www.brainsell.net
Follow us on Twitter: @BrainSell
#LearningWithBrainSell

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What's a Better CRM: Salesforce vs. Sugar Sell

  • 1. What’s a Better Value: Salesforce or Sugar Sell?
  • 2. Housekeeping • 45-minute presentation with Q&A at the end • Type questions into the "question box" to submit them throughout the presentation • We'll send a copy of the deck and recording of the webinar in follow-up emails after the event #LearningWithBrainSell
  • 3. Presenters Sonja Fridell President Kevin Cook Executive Vice President #LearningWithBrainSell
  • 4. Agenda  State of CRM  Key Areas to Determine Value  Salesforce or Sugar Sell  Live Q&A #LearningWithBrainSell
  • 5. About BrainSell • Founded in 1994 • A growth enablement company • We help companies thrive by solving their business challenges with guidance and technology • Specialize in ERP, CRM, Business Intelligence, Customer Service and Marketing Automation technologies #LearningWithBrainSell
  • 6. The CRM Market CRM is the BIGGEST and FASTEST growing software market worldwide. • Expected to reach $82 billion in revenue by 2025 • 91% of companies with more than 10 employees use CRM.
  • 7. The Benefits of CRM 1.Huge ROI 2.Reduce churn 3.Improved productivity 4.Smarter Selling 5.Enhanced customer experience 6.More accessibility to data
  • 8. Key Areas to Determine Value  Current state  Budget/Cost  Objectives  Integrations  Relationship & workflow management  Reporting capabilities  Deployment  Industry-specific requirements  Ease of use  Flexibility & agility to scale  Upgrades & enhancements  Social networking & mobile accessibility
  • 9. A Closer Look at Two CRM Options Vs.
  • 10. Features Overview Customer Support • Case portal • Phone support +$ • Unlimited support portal/phone support Deployment • On demand • Private cloud +$ • On demand • Private cloud • On premise Limitations • Data storage • API limitations • Data storage • No API limits Architecture • Apex • PHP User Minimum • None • 10 user minimum Email Integration • Gmail • Outlook • Gmail • Outlook
  • 17. Pricing Vendor Version Price (user/month) Sugar Sell $80 Lightning Professional $75 Lightning Enterprise $150 Vendor​ Version​ Price (user/year)​ Professional​ $960​ Lightning Professional $900 Lightning Enterprise​ $1,800​
  • 19. So, which CRM is a Better Value? The answer... It depends on:  Interview with key stakeholders  How you prioritize the key areas of value  Number of users and budget  Having the right deployment partner
  • 21. Thank You For Attending! Schedule a complimentary 1:1 CRM value assessment: sales@brainsell.net (866) 356-2654 www.brainsell.net Follow us on Twitter: @BrainSell #LearningWithBrainSell

Editor's Notes

  1. Now I'm going to turn it over to my colleagues Sonja and Kevin to introduce themselves and kick things off!
  2. Sonja to speak to this slide
  3. Kevin to speak to this slide