A crash course in inbound marketing and top 6 things to do to maximize the potential of your blog and increase ROI.

1. How to Make Money
With Your Blog
Stewart Sylvester,Inbound
Marketing Manager, BrainSell
Sonja Fridell
GM, BrainSell

2. @brainsell

3. How it Works
Source: @hubspot

4. Is your website pushing or pulling?
OUTBOUND:
Direct Mail
AdWords
Telemarketing
INBOUND:
Blogging
Social Media
SEO

5. Customers Have Changed
They are now educated savvy researchers

6. A Crash Course in Inbound Marketing
unpaid traffic sources

7. To get started do these 3 things...
1.Start a blog
2.Create compelling content
3.Track your progress
*And stop obsessing over the way your website looks

8. ●Choose a platform you like -
wordpress, tumblr, or blogger
●Make it VISIBLE - use relevant
headlines
●Enable RSS Feed - create a
feed on feedburner
●Encourage Comments
●Distribute (linkedin, twitter,
google+)
●Add CALLS TO ACTION - use
forms
6 Steps to Increase
Profitability of Your Blog

9. ●Content is King
●Write on Google terms (headlines matter)
●But "Don't fight with Ninjas" - D. Shah
●Be a thought leader in your industry
●Be conversational and to the point
●Frequency (at least once a week)

10. Track your progress
●Use Google analytics
●Spreadsheet your reach (subscribers, followers, links, traffic)

11. ●Hootsuite (twitter, facebook, linkedin)
●Google Analytics
●Google Reader
●Google Marketplace
● www.google.com/addurl
●Feedburner
●Wordpress, Blogger, Tumblr
●Weebly (site builder with forms)
●Woofoo forms, Google forms
●Marketing automation(Hubspot, Pardot, Net-Results)
Free Tools

12. Now What?
Tweet with us! @brainsell
5 Ways to Improve Lead Generation on Your Website - Download Whitepaper http:
//forms.brainsell.net/how-to-create-effective-inbound-marketing-campaigns/

13. Join us for more on inbound marketing!
Top 3 Ways to Get Found with Inbound Marketing
Date: Tuesday, June 24, 1:30 - 2:15 PM EST