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In A Nutshell…This Is What We Do…..Generate, source,rank a wide variety ofideas and businessproblems.Select and validate ideasthat have value in themarket place and willsurvive against externalmarket conditions.Turn the idea into aconcept and evaluatethe internal factors thatmay affect the concept.Engage deeply withcustomers to deliver aneffective solution thatsolves the targetmarket’s problem.Analyse, define anddesign the productand consider alternatesolutions.Plan externalmessaging about thevalue of the product tothe market, andarticulate productdifferentiation.Plan and implement thelaunch process, activitiesand event.Work closely with thedevelopment team tocheck that the buildoutcomes meet themarket’s requirements.
Product Manager Job DescriptionThe Product Manager:Leads the product through its entirelifecycle, from conception to retirement,Making intelligent, informed productdecisions at each intersection,That deliver on the business strategy.17
Product Manager Job DescriptionThe Product Manager has:An external perspective:The Product Manager is the ‘user’ expert.He understands the ‘user’ and the user’s environmentsintimately so that he may create a product that solves theuser’s problem better than any other solution in the market.Internal responsibilities:The Product Manager works and communicates effectivelywith other functions (Development, Customer Service,Finance, Sales and Marketing) in the business to create anddeliver an exceptional experience.18
Product Marketer Job DescriptionThe Product Marketer:Articulates and communicates thevalue of the product to the market.To deliver measurable benefits to thebusiness.23
Product Marketer Job DescriptionThe Product Marketer has:An external perspective:The Product Marketer is the ‘buyer’ expert.She understands the intricacies of the market which includesthe buyer, competitors, the competitive environment andsuppliers so that she may create messaging that may affectthe sale of the product.Internal responsibilities:The Product Marketer prepares all the necessary collateraland programs to support the sale of the product.24
Product Marketer Responsibilities:PrepareMarketing Plan ResponsibleSales Collateral ResponsibleExternal MarketingCommunicationsResponsibleLaunchLaunch Plan ResponsibleDay to Day Product ManagementPricing ResponsibleAcquisition & RetentionProgramsResponsibleSales and ChannelSupportResponsibleReporting ResponsibleOngoing CustomerSentimentResponsible
But There AreOther ProductManagementRoles As Well
Especially In LargerOrganisations RequiringMore Specialisation