write for eye,
write for ear
Brahmanto Anindito
SAM Design

World has been changing ….
1. Publications and publishers accept e-
submissions.
2. Writers have to brand, market and promote
themselves.
3. Personal webs make it easier to develop an
audience.
4. Print media have to adjust to the internet.
5. Publications and broadcasters are relying more
on freelancers.
6. More online tools to help writers research.
7. Social media offers easy ways to network
professionally.
8. Companies count on great content to attract
new customers and sell products.

Who pays the writer?
Production
Company
House
Media Et Cetera

Eye (text)
Eye Ear
(pictorial)
Eye & ear

How to write for eye
Make it concise.
Use variation, repetition is
boring.
Proper sentence for narration,
realistic sentence for dialog.
Must flow smoothly. Use cliff
hangers.

But, nobody wants to publish my work!
1. Publish on your own blog (Google AdSense, paid review,
advertisement, etc.)
2. Self publish, sell it yourself.
3. Self publish, sell it in Lulu.com, Spotbit.com,
Amazon.com, etc.
So, it’s not “is there any publisher suits my work”?
It’s … “do you have any work”?

How to
make an
e-book Document Cover CONVERT

How to
publish
in Lulu Cover Option Files Design Review

Writing Competitions
• Dewan Kesenian Jakarta (Indonesia)
Indonesia • Dkj.or.id
• Prix de Jeune Ecrivain (Francophonie)
France • Pjef.net
• Writer’s Digest Annual Competition (Int’l)
US • Writersdigest.com/competitions
• Many more
Else • Google.com

How to write for ear
Transform messages into
words that can be heard.
Use simple & easy words.
Make the dialog convincingly.
Explain situation and person in
detail.
READ : www.warungfiksi.net/fastest-way-to-write-a-realistic-dialogue

Story & script by Brahmanto Anindito, executed by SAM Design

How to write for eye and ear
Transform messages into
words that can be seen.
Use simple & easy words.
Make the dialog convincingly.
Explain situation and person in
detail.

Trend Predicting
Moment
Rating
Brainstorm
Watch the trend outside

Triangle
System
READ : www.warungfiksi.net/sebelum-menekuni-jalur-film

Program Design for producer
logline synopsis location
theme viewer format
genre duration Characters

Story & script by Brahmanto Anindito, executed by G Production

genre = category of artistic works
Is not exact
Many
Many hybrids
Interpretations
Many
subgenres

Action? Sci-fi?
Fantasy? Adventure?

However, genre is still worth to learn
It helps us understand the general
concept of a story, including its logic

ACTION
 Designed to excite us
with physical
performance.
 The characters involve
in physical stunts,
chases, nonstop
motion, adventures.

DRAMA
 Designed to portray
realistic characters and
life situations.
 It could be about
family, romantic,
biographic.

FANTASY
 Designed to take us to
netherworld where
things run differently
from the real life.
 It may include science
fiction, magic, myth,
surrealism, witch
world, wonder, and the
extraordinary.

COMEDY
 Designed to provoke
laughter by
exaggerating the
situation, language,
action, and characters.
 It could be slapstick,
parodies, screwball.

HORROR
 Designed to frighten
and invoke our hidden
worst fear.
 It may deals with
ghosts, aliens,
monsters, cannibal
tribes, and so on.

THRILLER / SUSPENSE
 Design to thrill us.
 You’ll find intense
excitement, a high
level of anticipation,
anxiety, etc.
READ: warungfiksi.net/beda-thriller-dan-misteri-dalam-5w-1h

MYSTERY
 Design to reveal the
unsolved felony.
 It’s all about whodunit,
and sometimes
whydunit too.

General Tips
• Consistency • Knowledge
• Passion • Imitate
WRITE READ
FOCUS REPUTATION
• Specialist • Blog
• Not • Other
generalist media

Choice the point of view
1. First person
2. Third person subjective
3. Third person objective
Answer this cynicism
1. So what?
2. Oh yeah?
3. Huh?

Who’s person
in charge?
Ask criteria of
Packaging
wished work
freelancing
what to do
Finish the Knowing the
work trend

Resources
WritersDigest.com
1. Useful articles about writing
2. Forum.
3. Brain games (it’s fun!)
RumahDunia.net
1. Useful articles about TV and novel writing
2. Writing as charity.
WarungFiksi.net
1. List of Indonesian media and publishers
2. List of Indonesian widescreen movies
3. International writer’s market (they who accept online
submission).

THANK YOU!
Slide & presentation
BRAHMANTO ANINDITO
brahm@warungfiksi.net
Picture sources
SXC.hu & Raul Cruz (on cover)
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