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Strategic Storytelling

Yes you should be telling stories but do you know why? Or better yet, do you know how to tell stories that move your audience to action?

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Strategic Storytelling

  1. 1. First, an experiment.
  2. 2. Mission Adoption & ‘The Chasm’ The Chasm
  3. 3. We’re Not The Only Storytellers...
  4. 4. Schema’s & Metaphor’s
  5. 5. Another Way to Describe Your Org Have you ever noticed… Well what we do… We’re sort of like… And you can...
  6. 6. We Can All Relate To Stories
  7. 7. Stories Stick & Stories Spread • Social Currency • Triggers • Emotion • Public • Practical Value • Stories • Simple • Unexpectedness • Credibility • Concreteness • Emotion • Stories
  8. 8. Stories Are Trojan Horses
  9. 9. An Example
  10. 10. 7 Ways To Differentiate 1. Where you do it 2. What you do 3. How you do it 4. Who you do it for 5. Why you do it 6. The impact 7. How you care for those who support you
  11. 11. Stories Can Empower Social Influence
  12. 12. Donors Want Them
  13. 13. Storytelling Objectives
  14. 14. Goals ● Attract new funders ● Attract new members ● Change attitudes about a topic ● Motivate people to take a specific action ● Raise awareness of an issue ● Raise awareness of my organization ● Raise money ● Recruit/attract partner organizations ● Recruit talent ● Recruit volunteers
  15. 15. Audiences Who? ● Donors ○ Annual ○ Monthly ○ Major ○ Lapsed ● Millennials ● Media ● Email ● Social Does What? ● Donate ○ One time ○ Monthly ○ Big time ● Fundraise ● Share ● Volunteer ● Advocate
  16. 16. Narrative Framework
  17. 17. 5 Main Story Types Story Types – Genesis – Future – Beneficiary – Staff – Donor/Supporter
  18. 18. Resources ● Made to Stick ● Winning the Story Wars ● hatchforgood.org ● charity: water ● canva.com ● Future Fundraising Now ● recharity.ca

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