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Finishing Strong
Your Year End
Campaign
Empowering the human spirit of charity.
Today
Fundraising Frameworks
Year End Fundraising
Social Fundraising
Q & A
Tools To Help
Q & A
@wearechimp / @bradyjosephs...
Fundraising
FRAMEWORKS AND THEORY
Obstacles To Giving Removal Strategies
Diffusion of Responsibility
Futility
Parochialism
Identifiable Victim
Fairness
Mone...
Maximize Donor Happiness
THINGS THAT MAKE DONORS HAPPY:
● Giving. Period.
● Knowing how their gift is making a difference
...
Make A Solid, Simple, Strategic & Standout Case
WHY CARE?
● About the cause and issue
WHY YOU?
● Instead of a pair of shoe...
Year End Fundraising
WHY IT MATTERS
Roughly 18% - 30% of all giving occurs in December.
10% of giving is done in the last 3 days of the year.
Year End Fundraising Basics
● Tell a great story
● You still have to ask
● Simple messaging
● Integrated fundraising is be...
Social Fundraising
CROWDFUNDING + PEER TO PEER
New school is
actually the
oldest of schools.
Crowdfunding A Project
Make it tangible
Make it goal oriented
Make it social
Make it incentivized
Crowdfunding A Project
Make it tangible
● What are you hoping to raise, by when, to
impact who and how?
● What does my don...
Crowdfunding A Project
Make it goal oriented
● Start with insiders to build momentum
● As progress is made invite others
●...
Crowdfunding A Project
Make it social
● Enable sharing post donation, comments,
interactions, etc.
● Tag and thank people ...
Crowdfunding A Project
Make it incentivized
● Match donations
● Offer perks, rewards or experiences
● Recognize, thank in ...
Imagine...
Empowering Peer Fundraising
Give them a story
Give them focus
Give them a tool
Give them incentive
Give them thanks
Empowering Peer Fundraising
Give them a story
● They can be inspired by
● They can easily communicate themselves
● They ca...
Empowering Peer Fundraising
Give them focus
● In terms of time (30 days)
● In terms of goal ($500 - $100)
● In terms of ac...
Empowering Peer Fundraising
Give them a tool
● That is best for them
● That is best for their donors
● That has low risk f...
Empowering Peer Fundraising
Give them incentive
● Through matching funds
● Through competition
● Through rewards, perks & ...
Empowering Peer Fundraising
Give them thanks
● In public ways
● In different & special ways
● In personal ways
Think Of...
Add Matching Incentive
MATCHING INCREASES:
● Sense of urgency
● Feeling of impact
● Overall accomplishment
Add Matching Incentive
3 POTENTIAL SOURCES FOR MATCHING FUNDS:
1. Local/small businesses
1. Loyal donors
1. Financial types
In Summary
In Summary
● Make your supporters the hero of the story
● Do something for year end - even if it’s just
the basics
● Remov...
Questions & Answers
Tools To Help
CHIMP AND PEER GIVING
To date, Chimp has raised over $31 million.
Over 3530 Canadian charities have benefited.
Campaigns
VIRTUALLY UNLIMITED OPTIONS
Campaigns can be by anyone for any cause.
Any person, group, or organization can run a campaig...
Time to Fundraise
Getting Social
Toolbar
Control Panel
Matching
The Details
Chimp is the most cost effective online
donations platform!
● Fees: 1% Chimp + 2% Credit Card Processing
● Low...
Getting Started
Sign up: Chimp Charity Account
● Functionalities and Benefits:
o Donations Dashboard
o Thanking Donors
o G...
CROWDFUNDING, PEER FUNDRAISING AND
STORYTELLING PAGES ON ONE SITE - YOURS
PEER GIVING FEATURES
Design
Responsive site design
Editable themes
Custom domain name
Flexible content pages
Custom CSS
Cu...
Questions & Answers
Learn More
blog.chimp.net
chimp.net/charities
peergiving.com
@wearechimp
recharity.ca
You change the world.
We make it easier.
Thanks!
Kyla Hackett
kyla@chimp.net
Brady Josephson
brady@chimp.net
1 877 531 0580
Some Year End Fundraising Strategies - BCICC
Some Year End Fundraising Strategies - BCICC
Some Year End Fundraising Strategies - BCICC
Some Year End Fundraising Strategies - BCICC
Some Year End Fundraising Strategies - BCICC
Some Year End Fundraising Strategies - BCICC
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Some Year End Fundraising Strategies - BCICC

Some lightweight strategies you can use or add to your current year end fundraising strategy.

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Some Year End Fundraising Strategies - BCICC

  1. 1. Finishing Strong Your Year End Campaign
  2. 2. Empowering the human spirit of charity.
  3. 3. Today Fundraising Frameworks Year End Fundraising Social Fundraising Q & A Tools To Help Q & A @wearechimp / @bradyjosephson
  4. 4. Fundraising FRAMEWORKS AND THEORY
  5. 5. Obstacles To Giving Removal Strategies Diffusion of Responsibility Futility Parochialism Identifiable Victim Fairness Money Put In Public Tangibility Impact Stories Individual Stories Social Pledge or Fundraise
  6. 6. Maximize Donor Happiness THINGS THAT MAKE DONORS HAPPY: ● Giving. Period. ● Knowing how their gift is making a difference ● Making smaller donations more frequently ● Feeling like they are directly contributing to helping one person ● Being recognized
  7. 7. Make A Solid, Simple, Strategic & Standout Case WHY CARE? ● About the cause and issue WHY YOU? ● Instead of a pair of shoes or jacket or that other organization WHY NOW? ● As opposed to next week, month or year
  8. 8. Year End Fundraising WHY IT MATTERS
  9. 9. Roughly 18% - 30% of all giving occurs in December.
  10. 10. 10% of giving is done in the last 3 days of the year.
  11. 11. Year End Fundraising Basics ● Tell a great story ● You still have to ask ● Simple messaging ● Integrated fundraising is better than single channel ● Send at least one email in the last three days of the year ● Smooth donation experience (online, offline & mobile) ● January through November is what makes December ● Quick follow up and meaningful thanks
  12. 12. Social Fundraising CROWDFUNDING + PEER TO PEER
  13. 13. New school is actually the oldest of schools.
  14. 14. Crowdfunding A Project Make it tangible Make it goal oriented Make it social Make it incentivized
  15. 15. Crowdfunding A Project Make it tangible ● What are you hoping to raise, by when, to impact who and how? ● What does my donation do for who and how? ● Use visuals (videos and pictures)
  16. 16. Crowdfunding A Project Make it goal oriented ● Start with insiders to build momentum ● As progress is made invite others ● Closer to goal is better for those furthest from your organization
  17. 17. Crowdfunding A Project Make it social ● Enable sharing post donation, comments, interactions, etc. ● Tag and thank people online ● Use a hashtag to help monitor
  18. 18. Crowdfunding A Project Make it incentivized ● Match donations ● Offer perks, rewards or experiences ● Recognize, thank in public
  19. 19. Imagine...
  20. 20. Empowering Peer Fundraising Give them a story Give them focus Give them a tool Give them incentive Give them thanks
  21. 21. Empowering Peer Fundraising Give them a story ● They can be inspired by ● They can easily communicate themselves ● They can share with others
  22. 22. Empowering Peer Fundraising Give them focus ● In terms of time (30 days) ● In terms of goal ($500 - $100) ● In terms of activity (one clear example)
  23. 23. Empowering Peer Fundraising Give them a tool ● That is best for them ● That is best for their donors ● That has low risk for you
  24. 24. Empowering Peer Fundraising Give them incentive ● Through matching funds ● Through competition ● Through rewards, perks & experiences
  25. 25. Empowering Peer Fundraising Give them thanks ● In public ways ● In different & special ways ● In personal ways
  26. 26. Think Of...
  27. 27. Add Matching Incentive MATCHING INCREASES: ● Sense of urgency ● Feeling of impact ● Overall accomplishment
  28. 28. Add Matching Incentive 3 POTENTIAL SOURCES FOR MATCHING FUNDS: 1. Local/small businesses 1. Loyal donors 1. Financial types
  29. 29. In Summary
  30. 30. In Summary ● Make your supporters the hero of the story ● Do something for year end - even if it’s just the basics ● Remove the obstacles standing in the way of people giving and maximize supporter happiness with tangibility, social factors and incentives
  31. 31. Questions & Answers
  32. 32. Tools To Help CHIMP AND PEER GIVING
  33. 33. To date, Chimp has raised over $31 million. Over 3530 Canadian charities have benefited.
  34. 34. Campaigns
  35. 35. VIRTUALLY UNLIMITED OPTIONS Campaigns can be by anyone for any cause. Any person, group, or organization can run a campaign for any charity or charities of their choice.
  36. 36. Time to Fundraise
  37. 37. Getting Social
  38. 38. Toolbar
  39. 39. Control Panel
  40. 40. Matching
  41. 41. The Details Chimp is the most cost effective online donations platform! ● Fees: 1% Chimp + 2% Credit Card Processing ● Lower Admin Costs ● Fundraise ● Connect with Donors
  42. 42. Getting Started Sign up: Chimp Charity Account ● Functionalities and Benefits: o Donations Dashboard o Thanking Donors o General Donate Button o Disbursement Reports o Electronic Funds Transfer
  43. 43. CROWDFUNDING, PEER FUNDRAISING AND STORYTELLING PAGES ON ONE SITE - YOURS
  44. 44. PEER GIVING FEATURES Design Responsive site design Editable themes Custom domain name Flexible content pages Custom CSS Custom HTML/JS areas Home page banners Navigation Data and Integration Detailed reports Google Analytics KISS Metrics Facebook CSV reports Administration Automated tax receipts Donor tracking Automated system emails Hosting service Multiple admin levels US donations management Multiple bank accounts Projects & fundraisers Project-based donations Unlimited fundraising pages Unlimited project pages Page-specific blogs Blog updates via email Social media integration Donor management Easy donation flow Instant tax receipts Receipt management Recurring donations Fully secure and compliant Online donations tracker Process offline donations Support 24-hour response time Real people to talk to How-to guides and videos Charity & fundraising knowledge IT & strategy expertise
  45. 45. Questions & Answers
  46. 46. Learn More blog.chimp.net chimp.net/charities peergiving.com @wearechimp recharity.ca
  47. 47. You change the world. We make it easier.
  48. 48. Thanks! Kyla Hackett kyla@chimp.net Brady Josephson brady@chimp.net 1 877 531 0580

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  • MeredithLevine

    Jul. 31, 2015

Some lightweight strategies you can use or add to your current year end fundraising strategy.

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