Millennials will be the biggest and richest generation in North American history. So what can you do to connect with them and engage them in your work?
6. WHAT (ALL) DONORS
WANT.
Cygnus Donor Survey
1. Report of impact
2. How donations will
be used
3. Stories from
recipients
Millennial Impact Report
1. They feel inspired by
the nonprofit
2. Specific examples of
how their gift will make
an impact
3. Having their gift
matched
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
19. KEEP FUNDRAISING
STRAIGHTFORWARD.
Tell people a story about a problem their
money can help solve.
Tell them specifically how you will use
their money to help solve that problem.
Ask them for money.
Do what you said you would do.
Tell them what you did with their
money and a story about who they
helped.
Our companies, products and services are trying to be about where charity is heading and how we can help make it better.
84% want to give online = focus on website. Biggest pet peeve is out of date website, so keep it updated. 83% have smartphones so think mobile. Use visuals (video). Those things are great, needed and you should do them. But simply doing those things won’t make your nonprofit fundamentally more appealing and engaging for Millennials.
Jeff Brooks article, cost associated with it, moving target,
Which is why we are here.
80 million in US.
$600 million now.
$200B by 2017.
2020 $1.4T.
Millennials as a “leading indicator” of generations.
They want to trust in how their donation will be used and feel good about the impact it has.
Where we are headed.
Simple concepts. Difficult to execute. Examples to see how others are doing it.
$100,000 in a couple days, $250k a few years later really around an unbelievably inspiring story.
Donor continuum
This used to be one of my favourite donor progression models. Once they were invested THEN we inspire. Well no longer!
Third circle
Want to know how to inspire your donors? Don’t make yourself the hero of the story.
Kony2012.
I
Future story.
Donor/Supporter story. What makes CW very unique.
If inspiration is why people will give, then impact is what will make them keep giving.
We raised $60,000.
To buy beds and food for an outreach program for the homeless.
We served 100 people.
25 were able to find jobs, provide their own income and get their own home within 12 months.
Impact is almost always in the form of a story -
We raised $60,000.
To buy beds and food for an outreach program for the homeless.
We served 100 people.
25 were able to find jobs, provide their own income and get their own home within 12 months.
Impact is almost always in the form of a story -
In our sector. It starts with our own structures and teams.
Change Heroe’s starts where a lot of charities end (with a good thanks).
3rd reason why millennials give. 1 to 1 is best.
LTV, careful about over doing it.
Real matching.
Chimp and automated matching.
Something Millennials have disproportionate amounts of is social influence largely through web and social media. Involve them in that.
Local events, trips, leadership opportunities, special giving opportunities.
Simple concepts. Difficult to execute. Examples to see how others are doing it.
12,000 Millennials
Born 1979 – 1997
Since 2009
All day, streaming conference
Download at
themillennialimpact.com
Simple concepts. Difficult to execute. Examples to see how others are doing it.
Blurred Lines.
Blurred Lines.
Budweiser is getting into the storytelling business. Starbucks has a Geo Certify program that lets you read about the coffee picker by scanning a QR code. If businesses start to offer the kind of “good feelings” that we should be AND they have an actual product or tangible benefit AND they have budgets and marketing dollars, we are toast.
Budweiser is getting into the storytelling business. Starbucks has a Geo Certify program that lets you read about the coffee picker by scanning a QR code. If businesses start to offer the kind of “good feelings” that we should be AND they have an actual product or tangible benefit AND they have budgets and marketing dollars, we are toast.