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VisCom Week 3

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Introduction to Organizational Systems (AIDA, LATCH & Inverted Pyramid). Working with an axial grid and images. Single versus Double Column axial grids.

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VisCom Week 3

  1. 1. VISCOM03Visual Communication & Typography: The root of problem solving.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  2. 2. What you’ll learn in this class:1. An overview of three commonly used Organization Systems2. How they are used in practice3. Continue working with axial gridsVC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  3. 3. What you’ll do in this class:1. Draw type from observation.2. Critique your single column axial grids & bug type.3. Create new Axial Grids with images
  4. 4. axialDRAW
  5. 5. s
  6. 6. u
  7. 7. m
  8. 8. M
  9. 9. e
  10. 10. r
  11. 11. t
  12. 12. i
  13. 13. m
  14. 14. e
  15. 15. radialAIDA
  16. 16. Attention –Create Awareness
  17. 17. Interest–Foster initial thoughts
  18. 18. Desire – Stimulate the “want”
  19. 19. Action – The hook
  20. 20. LATCH
  21. 21. Location – Compare informationfrom various sources. (i.e. Atlas,Travel Guide, etc.)
  22. 22. Alphabet – Used for large chunksof information.
  23. 23. Time – Used for events that occurduring a fixed duration.
  24. 24. Category – Grouped my similarimportance or values.
  25. 25. Hierarchy – Assign value or weightto the information (i.e. scale)
  26. 26. INVERTEDPYRAMID
  27. 27. Most Important FactWho? What? Where? When? Why?Important DetailsBackgroundInformation
  28. 28. AXIAL GRID& IMAGE
  29. 29. QUESTIONS.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

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