Brad Terrell

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I'm co-founder and CEO of Zensight, a predictive sales intelligence software startup that tackles every sales person’s most pressing and fundamental challenge - delivering the valuable and relevant insights that advance and accelerate sales. Previously, I was VP & General Manager of IBM's Big Data Platform business, with global responsibility for sales, marketing, and product strategy across a product portfolio that included Netezza, BigInsights (Hadoop-based analytics), InfoSphere Streams, Vivisimo, and IBM’s Smart Analytics System. Prior to joining IBM through the Netezza acquisition, I launched and grew Netezza’s digital media business to over $100 million in annual revenue, making i...

netezza attribution analysis intuit behavioral targeting website analysis funnel-aware messaging analytics aol data analysis campaign media planning advertising optimization aol advertising yield management data warehouse yield optimization

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Brad Terrell

Apresentações

AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management

NCDM 2010 - Target Customers Effectively Through Advanced Analytics - Netezza - Intuit

Gostaram

The Other 99% of a Data Science Project

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

Transforming Business at the Intersection of Marketing & Technology

Google Analytics Attribution

Selling at the speed of Trust

Customer Journey Analytics and Big Data

2013 Future of Cloud Computing - 3rd Annual Survey Results

Loving the intranet - User adoption. Sam Marshall ClearBox

The SaaS business model

Mike Nolet - Automated Trading: Beyond the Hype. #ATSNL

Designing the perfect display monetization dashboard (public)

Leon Zemel: Achieving Big Marketing Goals Through Big Data

Brad Terrell: Marketing in Real Time: Technology & Data Imperative

DISPLAY LUMAscape

NCDM 2010 - Target Customers Effectively Through Advanced Analytics - Netezza - Intuit

AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management

You're a Rock Star: Building Thought Leadership Through Social Networking

Recommendation Engine Demystified

NoSQL at Twitter (NoSQL EU 2010)

Display Advertising's New Wave

What Makes the Boston Start-Up Scene Special?

Ad Age Keynote - First Draft