Blogging And Social Media 2009
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Looking to drive more traffic to your staffing and recruiting website? Interested in staying top of mind with clients, prospects and candidates? Realize you NEED to be active on social networks but don\'t have time? Download our introduction to blogging and social media and then call Haley Marketing Group at 888-696-2900 to get started!
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Blogging And Social Media 2009
- 1. Blogging & Social Media
- 3. BLOGS: A Powerful SEO and Content Management Tool
- 8. SOCIAL MEDIA: Twitter, Facebook, & LinkedIn
- 12. Web Analytics: How do I know if this works and what is the ROI?
Editor's Notes
- The title of this webinar is Advanced SEO but the topics we will be discussing here are more intermediate. They are for the person that has a good grasp on SEO and Social Media but is looking to advance to the next level. With that said, if there are more advanced questions you would like to have answered please feel free to submit those throughout the webinar and we will be happy to answer those during and after the webinar.
- DO POLL 1 AND 2
- BRAD We’ve talked about adding content to your website and that being one of the most important elements of SEO. The good news is that you don’t have to be a website programmer to add content!
- BRAD: A blog is what you make of it. Some people get scared off because they are not writers, but it can be as simple as providing an executive summary of something interested you read.
- BRAD: A blog allows a way to add personality to your company and differentiate your firm. You could become a thought leader on HR policy, or Screening & Interviewing, or even an advanced topic like Logistics. It can go a long way in helping you become a trusted advisor. Great forum to make announcements about your organization and highlight the value you add to the community. Relatively low cost—real cost is the time involved in writing. SEO – Every new post is seen as a unique page on your website, with unique keywords, page titles, page descriptions, etc. It allows you to build a huge library of content, and own your target search strings.
- BRAD: If you remember one thing from today’s webinar, it’s that fresh and relevant content is king! Use keywords in your headlines and throughout content. Write first for humans, then look at where you can go back in optimize for search engines. Duplicate content can hurt content. Use keywords in anchor text. If you are linking to job postings don’t just use “Click Here” consider using: Search Jobs in Buffalo. Update and add content frequently. Not only will Search Engines index your site more often, it creates much more potential to rank in a variety of keywords. Google and other SE’s are moving towards “rich media” blended search results which includes Video and Audio. The key with this is to use text around video. The SE won’t index the video but will see the text that describes the video. YouTube is now the #2 Search Engine so video can be a very interesting option!
- BRAD: If you remember one thing from today’s webinar, it’s that fresh and relevant content is king! Use keywords in your headlines and throughout content. Write first for humans, then look at where you can go back in optimize for search engines. Duplicate content can hurt content. Use keywords in anchor text. If you are linking to job postings don’t just use “Click Here” consider using: Search Jobs in Buffalo. Update and add content frequently. Not only will Search Engines index your site more often, it creates much more potential to rank in a variety of keywords. Google and other SE’s are moving towards “rich media” blended search results which includes Video and Audio. The key with this is to use text around video. The SE won’t index the video but will see the text that describes the video. YouTube is now the #2 Search Engine so video can be a very interesting option!
- BRAD We’ve talked about adding content to your website and that being one of the most important elements of SEO. The good news is that you don’t have to be a website programmer to add content!
- BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
- BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
- BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
- BRAD We’ve talked about adding content to your website and that being one of the most important elements of SEO. The good news is that you don’t have to be a website programmer to add content!
- BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
- BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
- BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.