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myCharityPie - Launch48 Sunday evening presentation

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Description of myCharityPie, a startup created at the launch48.com event in London on 6-8 February 2009.

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myCharityPie - Launch48 Sunday evening presentation

  1. 1. “ Making Giving As Easy As Pie”
  2. 2. Why We Exist <ul><li>CharityPie makes it easier for you to manage your charitable giving. </li></ul><ul><li>We believe that by making it easier to control where you give your money, people will give more money in total to charity. </li></ul>
  3. 3. How We Do It <ul><li>Simple </li></ul><ul><ul><li>Single Point of Contact and donation </li></ul></ul><ul><ul><li>“ Pie”: visual aggregation of all your donations making it easy to see and change where you give </li></ul></ul><ul><ul><li>Simplify research into charities </li></ul></ul><ul><li>Social </li></ul><ul><ul><li>See where your friends are giving </li></ul></ul><ul><ul><li>Make it easy to donate to “causes” </li></ul></ul><ul><li>Effective </li></ul><ul><ul><li>See the effects that your donations have made </li></ul></ul><ul><ul><li>Make the tax and matching process easier </li></ul></ul>
  4. 4. The Users <ul><li>Focus on two types of users </li></ul><ul><li>Current one-off donors </li></ul><ul><ul><li>Transition them into regular donors </li></ul></ul><ul><ul><li>Ease fears of loss of control </li></ul></ul><ul><li>Current regular donors </li></ul><ul><ul><li>Simplify management and redistribution </li></ul></ul><ul><ul><li>Increase control </li></ul></ul>
  5. 5. The Charities <ul><li>Segmented into large, well-known charities and smaller charities </li></ul><ul><li>For smaller charities </li></ul><ul><ul><li>Improve their visibility and profile </li></ul></ul><ul><ul><li>Raise donation rates </li></ul></ul><ul><li>For larger charities </li></ul><ul><ul><li>Increase stability of donations </li></ul></ul>
  6. 6. The Product
  7. 7. Here’s How It Looks
  8. 8. What’s Out There Now (Competition)
  9. 9. Competition <ul><li>CharityChoice.co.uk </li></ul><ul><li>JustGiving.com </li></ul><ul><li>Charities Commission </li></ul><ul><li>NetworkForGood </li></ul><ul><li>Facebook Causes </li></ul><ul><li>Competing sites are </li></ul><ul><ul><li>Simple </li></ul></ul><ul><ul><li>Ugly </li></ul></ul><ul><ul><li>Lack social giving </li></ul></ul><ul><ul><li>Lack aggregated giving </li></ul></ul>
  10. 10. Marketing Plan
  11. 11. Two Key Customers 1) Charities 2) Donors a. What have we done? b. what are we going to do
  12. 12. Charities <ul><li>Launch Beta Introduction E-mail </li></ul><ul><li>Hitlist all UK Charities – Charity Commission </li></ul><ul><li>Target Top 100 UK charities by phone to introduce mycharitypie.com </li></ul><ul><li>Approach charity events to get access </li></ul><ul><ul><li>Give away pies….. </li></ul></ul>
  13. 13. Customers – What have we done?
  14. 14. Twitter @mycharitypie
  15. 15. Blogging
  16. 16. Facebook Group
  17. 17. Customers - What are we going to do?
  18. 18. Customers <ul><li>Leverage personal contacts in the group </li></ul><ul><li>Email newsletter to friends, families,etc </li></ul><ul><li>Look for Ambassador/Celebrity Endorsements </li></ul><ul><li>Events (Make A Pie) </li></ul><ul><li>Advertising (adsense, keywords..) </li></ul>
  19. 19. Press Release
  20. 20. Business Model MyCharityPie will be a for-profit business
  21. 21. Potential Revenue Sources <ul><li>% of base donation / gift aid </li></ul><ul><li>Advertising: high cost-per-click rates in the space </li></ul><ul><li>Licensing to corporations for corporate giving </li></ul><ul><li>Subscription rates for charities </li></ul><ul><li>Carry interest on donations </li></ul>
  22. 22. Open Questions <ul><li>Can we use the word “charity” in our name? </li></ul><ul><li>How can we establish trust with our users </li></ul><ul><li>How do we handle holding the money </li></ul><ul><li>What are the regulatory issues around this business </li></ul>
  23. 23. What’s Coming Next (Prod Roadmap)
  24. 24. QUESTIONS?

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