GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015

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G A D G E T S  
R O B E R T H E R N A N D E Z
A S S O C I A T E P R O F E S S O R O F P R O F E S S I O N A L P R A C T I C E
U S C A N N E N B E R G S C H O O L F O R C O M M U N I C A T I O N A N D J O U R N A L I S M
R . H E R N A N D E Z @ U S C . E D U | @ W E B J O U R N A L I S T | 3 2 3 . 7 6 1 . 9 0 5 4
P R O T O T Y P I N G T H E F U T U R E O F N E W S # G E N S U M M I T

W E A R A B L E N E W S
B E Y O N D T H E
G A D G E T S  
> W H Y N O W
P R O T O T Y P I N G T H E F U T U R E O F N E W S # G E N S U M M I T

R O B E RT
H E R N A N D E Z
U S C
@ W E B J O U R N A L I S T
L O U I S
J E B B
I M M E R S I V LY
@ J E B B L
D AV I D
S A N C H A
X A L O K
@ D S A N C H A
M E E T T H E PA N E L I S T S # G E N S U M M I T

R O B E RT
H E R N A N D E Z
U S C

Years it took to reach 50 million users
Radio
TV
Internet
iPod
Facebook
iPhone apps
38 yrs
14 yrs
4 yrs
3 yrs
100M users in less than 9 months
downloads hit 1B in 9 months
E V O L U T I O N O F T E C H # G E N S U M M I T
ADOPTION RATE

Trend (n)
• Time pieces moved from public spaces to our bodies
• Smaller, cheaper, more functions, more intimate
Source: Mark Billinghurst (mark.billinghurst@canterbury.ac.nz), Director at HIT Lab NZ
EVOLUTION OF TECH

EVOLUTION OF TECH
Trend (n)
• Computers moved from ﬁlling rooms to our pockets
• Smaller, cheaper, more functions, more intimate

EVOLUTION OF TECH
Source: The 80s

91%of all Americans have their mobile device
within reach 24 hours, 7 days a week
•There are more mobile phones than there are
toothbrushes in the world.
•A recent UN study found that more people have access to
mobile phones than a working toilet.

Source: David Green via Facebook | https://www.facebook.com/daggerjax

?

GLASS JOURNALISM
http://www.glassjournalism.io/

AR + JOURNALISM
http://arjournalism.tumblr.com/

A U G M E N T E D R E A L I T Y ( A R ) I S A
L I V E D I R E C T O R I N D I R E C T V I E W
O F A P H Y S I C A L , R E A L - W O R L D
E N V I R O N M E N T W H O S E E L E M E N T S
A R E A U G M E N T E D ( O R
S U P P L E M E N T E D ) B Y C O M P U T E R -
G E N E R A T E D S E N S O RY I N P U T S U C H
A S S O U N D , V I D E O , G R A P H I C S O R
G P S D A TA .

Source: http://arjournalism.tumblr.com/

Source: http://www.magicleap.com

V I RT U A L R E A L I T Y ( V R ) , S O M E T I M E S
R E F E R R E D T O A S I M M E R S I V E
M U LT I M E D I A , I S A C O M P U T E R -
S I M U L A T E D E N V I R O N M E N T T H A T
C A N S I M U L A T E P H Y S I C A L P R E S E N C E
I N P L A C E S I N T H E R E A L W O R L D O R
I M A G I N E D W O R L D S . V I R T U A L
R E A L I T Y C A N R E C R E A T E S E N S O RY
E X P E R I E N C E S , W H I C H I N C L U D E
V I R T U A L TA S T E , S I G H T, S M E L L ,
S O U N D , A N D T O U C H .

J S C H O O L  
D R O P O U T — >
VR + JOURNALISM
http://vrjournalism.tumblr.com/

Source: http://www.desmoinesregister.com/longform/money/agriculture/2014/09/04/harvest-of-change-virtual-farm-day-3/15110421/

Source: http://www.hongkongunrest.com/ // http://deep-inc.com/ // http://mozvr.com/projects/infodive/

L O U I S
J E B B
I M M E R S I V LY
@ J E B B L

News in VR.
Why now?
Louis Jebb
CEO, immersiv.ly
GEN Summit, 17 June 2015
38
T: @immersivly
E: louis.jebb@immersivly.com

39
• News media companies 
need new customers
!
• UK newspaper circulation 
57% that of 2005
!
• Many future leaders globally 
have not acquired a news habit
!
• VR to host all we now do on 
laptop. Route to future leaders
The problem: commercial

40
•Generations of 
exaggeration. 
•News edited to “beat” 
rivals; to “do a good job” 
•But without a care for 
reader, viewer or listener? 
•Driven away by “Enemy 
at the Gates journalism” 
The problem: 
editorial

41
•In a crowded media market
place, people have lost
faith in churnalism
•Audiences seek authenticity
The problem: 
attention deficit

42
•Gives a sense of presence: 
the viewer is ‘there’
!
•Gives interactive agency to viewers
!
•Media less mediated: an extra level
of choice for viewers
!
•Makes the audience care
!
•Gives fuller picture. Full story
revealed at editing stage
!
•Extra power for viewers; extra
responsibility for editors
The answer: news
in virtual reality

43
•Progress in hardware
!
•Progress in software
!
•Both are drivers for
production efficiency
!
•Combination of gaming
consoles and mobile apps
driving mass adoption
2015-16
Why now?
Tech progress

44
•Both YouTube and
Facebook supporting
single-screen 360-degree
video
!
•Ideal promotional streams
to specialised VR platforms
(Littlstar etc) and VR
stores (Google Cardboard
on GooglePlay and
Samsung store for Gear
VR)
Why now?
New platforms

45
•immersiv.ly, London-based
start-up working on news in VR
since April 2014.
!
•Launched three proof of concept
spaces 2014-15
!
•Talking to potential partners for
making channels of editorial
content, in repeatable formats,
in virtual reality
Why now?
Proof of editorial
concept

46
• 22 Jan 2015: Immersiv.ly
launches Hong Kong Unrest, one
of the first news documentaries
in 360-degree video
!
• The viewer “is” the news editor,
at the heart of the action
Project 1
Hong Kong Unrest –
first news documentary
in 360-degree video

47
Project 1: Hong Kong Unrest 360-degree
video
Low-cost approach using crew of one and 6

48
Project 1: Hong Kong Unrest 360-degree
video
Hong Kong Unrest – Use of sound boom to raise

49
• 5 Feb 2015: Immersiv.ly
launches Digital De Re
Gallery both online and at De
Re Gallery, Los Angeles
Project 2
Digital De Re Gallery:
first interactive VR art
opening

50
Project 2: Digital De Re Gallery
Interactive space where user chooses route round content, and
selects augmented reality content. The viewer becomes the active
critic, or connoisseur, rather than a passive audience member.

51
• Scene from Twelfth
Night
• Tech first: This was
the world’s first
green-screening of
360-degree video
• Launched at AR/VR
meet-up in London
May 2015
Project 3
Shakespeare in 360

52
• Shot in green-
screened infinity
studio in London
!
• Stitched and green-
screened into static
360 shot of garden
!
• Surround audio using
Unity plug-in
!
• Viewer sits at heart of
the action - in both
audio and video
Project 3
Shakespeare in 360

53
• Short 360-degree video
documentaries:
Channels of repeatable 5-
minute formats, providing
ad or sponsor ‘unit’ in
established content pillars
• VR news room: CG space
with multiple access points
where all formats can be
dragged and dropped
• Distribution: promote
single-screen on YouTube
and Facebook; host full
experience on publisher’s
own app or on existing VR
platforms/stores
What news concepts
work, now, in VR?

54
•In 2015, sales of HMDs forecast at 2.7 million, rising to 14.9 million in 2016
Why now? What’s the market?
Adoption of head-mounted displays (HMDs)
Through gaming consoles: 2016 Through mobile phones: Now!
•Oculus Rift retail Q1 2016
•HTC-Valve ‘Vive’, early 2016
•Sony Morpheus, early 2016
•Samsung Gear VR + Samsung S6
•Google Cardboard + any smartphone
•Zeiss VR One + iPhone/Samsung S5

55
Audience 1: Millennials, generation 1 and 2 
Future leaders, via gaming headsets 
Audience 2: Intelligent analyticals. Early adopters. Leaders
who see 
the power of immersive journalism led by VR. Via mobile 
Audience 3: The lost leaders. Led by Audience 2 into 
caring for news again. Via mobile
Why now? VR makes news relevant to

56
• Tech is there 
• Platforms are there 
• Demand is there 
• Concept has been
proved
!
• News in VR is a
serious platform
!
News in VR. Why
now for publishers?

57
• News in VR gives people
a different relationship to
the content. At its heart.
• Viewers have an
interactive say in how
they look at content.
• Media less mediated: a
choice in what you
consume when.
• Interactivity makes
people trust the space.
• It makes people care
about other worlds.
• You are there with them.
Not looking through a
framing device.
News in VR.
Why now for the
world?

W E A R A B L E T E C H N O L O G Y , O R
W E A R A B L E S , A R E C L O T H I N G A N D
A C C E S S O R I E S I N C O R P O R A T I N G
C O M P U T E R A N D A D VA N C E D
E L E C T R O N I C T E C H N O L O G I E S . T H E
D E S I G N S O F T E N I N C O R P O R A T E
P R A C T I C A L F U N C T I O N S A N D
F E A T U R E S , B U T M A Y A L S O H A V E A
P U R E LY C R I T I C A L O R A E S T H E T I C
A G E N D A .

D AV I D
S A N C H A
X A L O K
@ D S A N C H A

GEN SUMMIT | Barcelona, 17th June 2015
Wearable News Beyond the Gadgets
Why now?
NEWS COMES
TO YOUR
WRIST
David Sancha | @dsancha

Barcelona 
June, 2015
Top 10 smartwatch manufactures by unit sales 2014
Samsung
Pebble
Fitbit
Sony
Motorola
LG
Garmin
Withings
Polar
Asus
0 300,000 600,000 900,000 1,200,000
Source: Smartwach Group
Definition of smartwatch: Wrist-worn device with indication of time and wireless access
to the Internet.
GLOBAL
EDITORS
NETWORK
WHY NOW?
Smartwatch Vs
Smartband

Barcelona 
June, 2015
Android Wear Vs Apple Watch
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
WEAR
720,000 sales 
in June-Dec 2014
957,000 pre-sales in launch
day (April 10th 2015)
Source: Canalys & Slice Intelligence
GLOBAL
EDITORS
NETWORK
WHY NOW?
The new player

Barcelona 
June, 2015
0 250,000 500,000 750,000 1,000,000
972,000 units
300,000 units
270,000 units
iPhone 
(2007)
iPad 
(2010)
Watch 
(2015)
Pre-orders on launch day
A big hype?
GLOBAL
EDITORS
NETWORK
WHY NOW?

Barcelona 
June, 2015
0 25 50 75 100
1 days
28 days
74 days
iPhone 
(2007)
iPad 
(2010)
Watch 
(2015)
Days to arrive to 1 million sales
A big hype?
GLOBAL
EDITORS
NETWORK
WHY NOW?

Barcelona 
June, 2015
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
2014 2015 2016 2017 2018
Source: Business Insider Intelligence
Smartwatch annual sales forecast
Market 
evolution
GLOBAL
EDITORS
NETWORK
WHY NOW?

DESIGNING FOR 
TINY SCREENS
Barcelona 
June, 2015
1• The use of typography
• Multidevice layout
• Common UI resources
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
1.
DESIGNING
FOR TINY
SCREENS
THE USE OF
TYPOGRAPHY
WEAR
1.1.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
The New
York Times
One ‘font’ to rule them all
’The New York Times’
spreads its NYT
Cheltenham font to
different devices,
including the news app
for Apple Watch.
!
Custom fonts
Although system fonts are
recommended specifically
for Smartwatch interface,
the use of one custom
font is permitted.
1.
DESIGNING
FOR TINY
SCREENS
THE USE OF
TYPOGRAPHY
1.1.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
The New
York Times
1.
DESIGNING
FOR TINY
SCREENS
THE USE OF
TYPOGRAPHY
1.1.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
Custom font
’The New York Times’ Apple
Watch app uses its iconic
serif font on titles.
Use of images
The same image used in the
desktop version works well in
the Smartwatch.
System font
San Francisco typography is 
used with texts to improve
legibility.
Custom font for
magazines
Some sections use specific 
custom fonts to reinforce
branding.
The New
York Times
1.
DESIGNING
FOR TINY
SCREENS
THE USE OF
TYPOGRAPHY
1.1.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
MULTIDEVICE 
LAYOUT
1.2.
The
Guardian
Guardian
1.
DESIGNING
FOR TINY
SCREENS
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
The
Guardian
MULTIDEVICE 
LAYOUT
1.2.
1.
DESIGNING
FOR TINY
SCREENS
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
COMMON UI
RESOURCES
1.3.
Activity
Native UI principles
The activity app uses color circles 
to show your fitness track
1.
DESIGNING
FOR TINY
SCREENS
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
Activity
COMMON UI
RESOURCES
1.3.
1.
DESIGNING
FOR TINY
SCREENS
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
Activity Bloomberg
COMMON UI
RESOURCES
1.3.
1.
DESIGNING
FOR TINY
SCREENS
GLOBAL
EDITORS
NETWORK

HOW TO BE
INTERACTIVE
Barcelona 
June, 2015
2The tap, the phone and the voice
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
New poll 
BUZZFEED
Buzzfeed
23:22BuzzFeedGet the notification
Audio alert and tap your wrist
Activate the Smartwatch
Look at your wrist
Get the results
Automatic display on the screen
Select the notification
Access to Buzzfeed app
Cast the vote
Scroll and finger tap
Buzzfeed
2.
INTERACTION
TAPPING
2.1.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
23:22CNN
CNN
23:22CNN
More on your phone
Use handoff technologies to
expand the experience in
multiple screens
CNN
USING THE 
SMARTPHONE
2.
INTERACTION
2.2.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
2.
23:22CNN 23:22CNN
More on your phone
Use handoff technologies to
expand the experience in
multiple screens
CNN
USING THE 
SMARTPHONE
2.
INTERACTION
2.2.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
THE PHONE
Deep link
You can access the same
content directly on the
smartphone.
2.
CNN
USING THE 
SMARTPHONE
2.
INTERACTION
2.2.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
Deep link
You can access the same
content directly on the
smartphone.
2.
CNN
THE PHONE
USING THE 
SMARTPHONE
2.
INTERACTION
2.2.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
Siri integration
The smartwatch is a perfect
device to integrate voice
recognition features… even
with news apps.
Hey Siri…
Apple News
what are
the most important
tech news today?
2.
Here you have your
tech news, David.
VOICE
RECOGNITION
2.3.
2.
INTERACTION
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
Siri integration
The smartwatch is a perfect
device to integrate voice
recognition features… even
with news apps.
Apple News
2.
Apple News
VOICE
RECOGNITION
2.3.
2.
INTERACTION
GLOBAL
EDITORS
NETWORK

‘GLANCE 
JOURNALISM’
Barcelona 
June, 2015
3Notiﬁcation, from start to end
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015 Definition
Content created and distributed to
be consumed as a small piece of
information in smartwatch screens.
Characteristics
• It should be clear.
• It should be concise.
• It should be personal.
How to be personal?
• Tracking location.
• Following user’s behaviour.
• Saving preferences.
3.
‘GLANCE 
JOURNALISM’
DEFINITION
3.1.
GLOBAL
EDITORS
NETWORK

MAIN 
INSIGHTS
Barcelona 
June, 2015
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
MAIN
INSIGHTS 1. One font to rule them all. 
Use your custom font to power your brand in small screens.
System fonts guarantee legibility and an integrated user
experience.
2. Don’t be afraid to be interactive 
Simplifying the interface, jumping to the smartphone or using
voice features are ways to overcome the screen limitations.
3. The new ‘glance journalism’ 
Notifications are a new way to interact with the audience
through direct and personalized messages.
GLOBAL
EDITORS
NETWORK

Barcelona 
June, 2015
1. Tiny screens require great designs 
Use your content to build your brand in user’s wrist.
Typography and color are keys to guarantee great
legibility and a good user’s experience.
2. Don’t be afraid to be interactive 
Simplifying the interface, jumping to the smartphone or using
voice features are ways to overcome the screen limitations.
3. The new ‘glance journalism’ 
Ultra brief news are a new way to interact with the audience
through direct and personalized content.
MAIN
INSIGHTS
GLOBAL
EDITORS
NETWORK

Thank you! Have a
pleasant stay in
Barcelona.
THANK 
YOU!
GEN SUMMIT | Barcelona, 17th June 2015
Wearable News Beyond the Gadgets
David Sancha | @dsancha

…IT’S THE CONTENT*
*Optimized for the user and the device.

ROBERT HERNANDEZ
• Digital Journalism Prof. at USC Annenberg
• Director of Digital Curriculum
• @webjournalist
• Co-creator of #wjchat
• ONA Board member
• “Mad scientist” for journalism
• Has Glass, but is not a Glasshole b-)
DIGITAL JOURNALISM 
DIGITAL CULTURE
• State of the art building
• Converged Meda Center
• Annenberg Digital Lounge
• Forward-thinking curriculum
CULTURE EATS
STRATEGY EVERYDAY
RULE #2

IT IS NOT ABOUT
THE TECHNOLOGY

R O B E RT
H E R N A N D E Z
U S C
L O U I S
J E B B
I M M E R S I V LY
@ J E B B L
D AV I D
S A N C H A
X A L O K
@ D S A N C H A
Q U E S T I O N S ? P R E G U N TA S ? # G E N S U M M I T

!
¡GRACIAS!
W E A R A B L E N E W S B E Y O N D T H E G A D G E T S # G E N S U M M I T

GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015

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