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WELCOME TO MY PORTFOLIO Mandy Boyle: Copywriter [email_address]
ABOUT ME <ul><li>I knew what I wanted to do after reading Ray Welch’s Copywriter. </li></ul><ul><li>In the chapter “The Killington Pitch”, Welch describes how a colleague hurled </li></ul><ul><li>all over a brilliant campaign pitch after a hellish helicopter ride. How ironic </li></ul><ul><li>that I would soon toss my cookies on a plane shortly after reading the </li></ul><ul><li>chapter. Irony. I guess that’s how I knew copywriting was right for me. </li></ul><ul><li>Fast forward some years later and I’m a freelance writer and SEO Manager </li></ul><ul><li>based out of Northeastern Pennsylvania. I love a challenge, work hard, and </li></ul><ul><li>tell good stories. </li></ul><ul><li>Let me show you what I can do. </li></ul><ul><li>I’ll try not to throw up in the process. </li></ul>
MY WORK AN OVERVIEW <ul><li>Freelance Writing </li></ul><ul><li>I’ve been a freelancer writer since my senior year of high school, taking on projects that pushed my range and prepared me for any copy crafting situation. News stories, magazine features, taglines, and web copy are just a sampling of the work I’ve done. </li></ul><ul><li>“ Mandy completed assignments within deadlines, paying close attention to details. Mandy demonstrated a professional commitment, excellent work habits as well as a strong desire to succeed. I would highly recommend Mandy Boyle as an employee and a great addition to a team.” - Lisa Pretko, Publisher, The Back Mountain Community News </li></ul><ul><li>“ Mandy has a gift of putting business ideas into creative marketing messages. It is not just what you say but how you say it and Mandy excels in both areas.” – Jeff Beale, Jazar Dezign / The Marketology Group </li></ul>
MY WORK AN OVERVIEW <ul><li>Solid Cactus </li></ul><ul><li>At Solid Cactus, I'm a member of the SEO team. What do we do? Copywriting, blogging, link building, press releases, keyword research, social media...it's all in a days work for us. As a member of the SEO team, I've worked with more than 75 different websites in an array of industries. Pet supplies? Check. Wedding favors? Check. UTV parts and accessories? Check. </li></ul><ul><li>“ Mandy is one of a kind! She applies her curiosity and intelligent nature to creating unique, compelling SEO content, establishing link building partnerships, and developing interesting social media presences for clients. Mandy always has a smile on her face, is a quick learner, and displays passion and drive in this position.” – Alicia Magda, Supervisor – SEO, Solid Cactus </li></ul><ul><li>“ As a copywriter, she is efficient, imaginative and consistently reliable. She has a positive attitude and contributes meaningfully to team discussions and planning. She is also a compelling baker.” -Jeff Stolarcyk, Affiliate Marketing Manager, Solid Cactus </li></ul>
MY WORK IN ACTION “ More career connections than Cupid. Without the diaper.” Simply Hired wanted funny, tongue-in-cheek copy that appealed to career matchmaking superstars. Simply Hired (SimplyHired.com) was giving away an 8”x11” white board at an upcoming recruiting conference and needed some catchy text to place in the upper left corner of whiteboard. The goal? Get recruiters to take their white boards and display them in their cubes. Although this tagline wasn't picked, it received 5 out of 5 stars during judging on crowdSPRING.com. A crowdsourced copywriting project gone right. Sort of.
MY WORK IN ACTION <ul><li>Giving Voice to the Red Cross </li></ul><ul><li>As part of a class assignment, I was part of a team challenged with making a non-profit organization more appealing to students by using copy and imagery that emphasized the student’s choice to make a difference. </li></ul><ul><li>My choice? </li></ul><ul><li>The American Red Cross . </li></ul><ul><li>The campaign? </li></ul><ul><li>“ Live Life, Give Life”. </li></ul>Striking words on glossy or matte.
MY WORK IN ACTION Giving life to a mock American Red Cross advertising campaign through print ads, brochures, and TV.
MY WORK IN ACTION Giving life to a mock American Red Cross advertising campaign through print ads, brochures, and TV. For the assignment, I worked with several students to plan the campaign, design the ads, and present them in the form of a pitch. As project manager for the team, I kept the assignment on track, giving each team member a chance to shine. We all had different talents. One of us loved design. Another loved to take photos. Me? I love copy.
MY WORK IN ACTION <ul><li>Brent Pennington Photography </li></ul><ul><li>As a photographer new to the Northeastern Pennsylvania area, Brent Pennington needed to make an impression. His degree in creative writing and passion for photography makes him a compelling story teller. </li></ul><ul><li>I helped him tell his story with creative copy for the web, print, and even his business cards – all anchored with a powerful tagline: everyone has a story. </li></ul>Branding and identity for a storyteller.
MY WORK IN ACTION Branding and identity for a storyteller.
MY WORK IN ACTION Compelling copy to attract local businesses and Fortune 500 companies. PC Data Centers of PA Bringing more than 25 years of experience to the table, PC Data Centers of PA is known for delivering excellent results for their data management clients. There was only one problem: they’re a best kept secret. To raise awareness, drive sales, and improve engagement, I worked with the PC Data team to develop a new website that was both informative and interesting. Document management and scanning never looked so awesome.
MY WORK IN ACTION Compelling copy to attract local businesses and Fortune 500 companies.
OTHER WORK <ul><li>As an undergrad and graduate student at Marywood University, I got to work on some great mock campaigns, plus a few real ones. </li></ul><ul><li>Here’s a sampling of my best work from courses in Health Communications, Advertising, Copywriting, and Media Promotion & Publicity, as well as on-campus clubs and volunteer activities. </li></ul><ul><li>“ [In class] Mandy's leadership skills and presentation ability seemed beyond her years, as she provided top quality, professional-level work at each presentation: command of a room, clarity of purpose, convincing and compelling oral presentation skills, business appearance, group leadership, distinctive creativity, and evidence of having prepared and researched her teams' subjects extensively. Mandy also took on the difficult task of managing advertising sales both on- and off-campus for the newspaper, and she revised the sales packages and forms and strategies in a way that spoke to her natural abilities to think like a professional marketer--that is, from the perspective of the buyer.” - Peter Kilcullen, Executive Director of Marketing & Communications, Marywood University </li></ul>
OTHER WORK PRSSA’s “Just Click It” Campaign The Marywood University Chapter of the Public Relations Student Society of America was challenged to develop a seatbelt safety campaign to reach tweens and teens between the ages of 7 and 14. My contribution to the campaign was the tagline, “Just Click It”, as well as the establishment of a social media page for tweens to interact with. After positive responses from tweens and teachers, the campaign was deemed a success.
OTHER WORK Miam Miam For my Corporate Communications class, I got to start my own company. Granted, it was a fictitious company, but it was still pretty darn awesome. The company was Miam Miam and for this project, I designed and developed an entire identity package as well as several advertisements. The result? A delicious “A”.
For Health Communications, I needed to develop a campaign to reach a risk behavior. I chose Anorexia nervosa and developed a campaign that could speak, candidly, to those who fall victim to the disorder. The campaign grounded in extensive research, including glimpses inside pro-anorexia and pro-bulimia communities. The result speaks for itself.
OTHER WORK Marywood University Communications Department Despite teaching its students how to create creative campaigns, Marywood University’s Communication Arts Department needed a boost. Our Advertising Principles assignment? Design ads that can speak to the Marywood experience. I chose to focus on the hands-on aspect of our program, as students get to use industry-standard tools from their first day onward.
OTHER WORK The assignment: Develop an outdoor ad to promote a fruit of your choice, sponsored by a national institute promoting that fruit. The campaign: kiwiLOVE - have you tasted it?
OTHER WORK For Health Communications, I needed to create an ad that promoted the National Foundation for Caregiving Assistance. My audience choice, college students, was a unique one. While college students may be a growing part of the caregiver community, they are often one of the most neglected. This campaign sent a message that was clear and critical: we’re here to help.
OTHER WORK Since 2009, I’ve been helping the Clarks Summit Festival of Ice, an event which draws more than 40,000 to NEPA, establish and grow their social media presence.
OTHER WORK <ul><li>ANNOUNCER: Take a step back into Broadway’s swingin’ era as Marywood University Showcases their Spring main stage production of “Wonderful Town.” </li></ul><ul><li> </li></ul><ul><li>Featuring music by Leonard Bernstein and lyrics by Betty Comden and Adolph Green, “Wonderful Town” is a story of two sisters as they search something more in New York City’s Greenwich Village. </li></ul><ul><li>With the help of some kooky characters including an eccentric artist, a football player, a meek and mild soda jerk, and some Conga dancing sailors, the girls discover a whole new world filled with life, laughter, and love. </li></ul><ul><li> </li></ul><ul><li>Show times are February 22 and 23 at 7:30 PM and February 24 at 2:00 PM. General admission is $15; $7.50 for students and seniors, and free with Marywood ID. </li></ul><ul><li> </li></ul><ul><li>For tickets call the box office at 570-348-6211, extension 2161. </li></ul><ul><li>Get hep with Marywood’s production of “Wonderful Town!” </li></ul><ul><li> </li></ul><ul><li> </li></ul>Marywood’s production of “Wonderful Town” needed a larger audience. To assist, I developed radio copy that drew in members of the community, as well as students .
WHAT MY CLIENTS SAY <ul><li>WANTED: Creative Coverage </li></ul><ul><li>Binghamton University sought a magazine writer to cover important Homecoming events for several campus publications, including Binghamton University Magazine . </li></ul><ul><li>Since 2008, I've worked with BU on writing alumni profiles for Binghamton University Magazine, as well as Homecoming coverage for the web. I've interviewed more than a dozen alumni and have successfully published more than 10 pieces in various BU media. </li></ul>Binghamton University, Office of Alumni & Parent Relations “ Mandy is a solid writer who is always striving to produce the best work possible...[she] has a great attitude [and] is very easy to work with.” Steve Seepersaud, Alumni Communications Specialist at Binghamton University
WHAT MY CLIENTS SAY <ul><li>A Better Way to Reach Alumni </li></ul><ul><li>Marywood University needed to reach alumni. To engage alumni audiences, I developed several profiles and news stories highlighting the achievements of MU alumni for the e-newsletter. But my work didn't stop there. </li></ul><ul><li>When the Alumni Relations Office decided it was time to dabble in social media, I helped them take the plunge by developing and managing the Marywood Alumni Blog, Marywood Alumni Facebook, Marywood Alumni Twitter, and Marywood Alumni LinkedIn – all of which showcased successful growth in just the first few months of launch. </li></ul>Marywood University, Office of Alumni & Constituency Relations “ Her copy was clean, she worked hard to contact and interview our subjects, and she did a great job coordinating to get pictures and other materials as needed.” Brian Clark, Alumni Communications Coordinator at Marywood University
WHAT MY CLIENTS SAY <ul><li>A New Website to Attract New Clients </li></ul><ul><li>PC Data Centers of PA was frustrated. After months of stalled project work and development of their new website at a standstill, they needed a web writer to help them develop web copy that spoke to their audience: local business owners and Fortune 500 companies alike. </li></ul><ul><li>I worked with PC Data on developing website copy for their new site, incorporating a professional tone as well as SEO-friendly text for search engines. Together, we developed copy for new product offerings and services that better reflected the brand. Once the site launches, I'll work with them on developing press releases as well as an online media relations page. </li></ul>PC Data Centers of PA, Inc. “ Mandy is remarkable in her writing abilities. She seems to capture all the right words in putting her articles together. I would classify Mandy as extremely gifted and talented in her field. The fact that she loves what she does is what makes her so successful in the field that she has chosen.” Dorothy Holtzer, President, PC Data Centers of PA, Inc.
WHAT MY CLIENTS SAY <ul><li>A Tasty Manual for Interns </li></ul><ul><li>Wafflehaus Media delivers delicious local internet marketing campaigns to clients around the world – but they needed a manual to instruct their interns on how to promote the Wafflehaus brand. </li></ul><ul><li>Working with the Wafflehaus team, I developed an internship manual that gave step-by-step instructions, tips, and hints on promoting the brand using inbound marketing and public relations techniques. </li></ul><ul><li>This project led to future collaboration with Wafflehaus, including work on a lifestyle design client’s website launch. </li></ul>Wafflehaus Media “ Mandy is quickly becoming a thought leader in the realms of SEO, social media marketing and PR. In the past, Mandy has provided my team with very in-depth social media strategies and great PR techniques. From working with Mandy, you can tell she is passionate about what she does and that she always delivers value. Be sure to hire Mandy only if you are looking for top notch work and cutting edge SEO, PR and social media information.” Andy Josuweit, Director of Business Development, Wafflehaus Media