Google Ranks Pages Not Sites Link Building Webinar

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boydnorwood

4 link building methods using inbound marketing techniques.

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First and Foremost Google ranks web PAGES not web sites Each web PAGE can rank for its own group of keywords

If you were a search engine… What would you look at to determine relevancy? What you say about yourself What others say about you

In a World w/o Search Engines Link Portfolio

Varied Anchor Text Ping Pong Skills www.pingpongskills.com Ping pong tables Ping pong paddles Ping pong balls Click here Website Images Etc.

Press Releases Newsworthy topics Write to attract attention and interest of a real journalist Submit to PRWeb.com No more than 1 link per every 100 words

Guest Posting Search in Google blog search Keyword phrase “guest post” Keyword phrase “guest writer” Keyword phrase “guest author” Keyword phrase “guest contributor” Keyword phrase “guest blogger”

Guest Posting Write great content that fits that particular blog’s style Contact blog owner Usually 1-3 links

Guest Posting 4 great sites http://www.healthcarecommunication.com/Main/SubmitNews.aspx http://makezine.com/submissions.csp http://www.businessblogshub.com/ http://contributor.yahoo.com/signup.html

Blog Giveaways Find a blog with a targeted audience Google blog search Look for one with giveaway/contest experience Mommy bloggers Contact blogger Give product away to lucky reader(s)

Blog Commenting Find industry leader blog Thousands of readers Target audience Make comments on blog posts regularly Contribute to conversation Your name will be the link

Questions? Contact Info Twitter: @boydnorwood Email: boyd@seo.com

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Google Ranks Pages Not Sites Link Building Webinar

1. Link Building Webinar

3. First and Foremost Google ranks web PAGES not web sites Each web PAGE can rank for its own group of keywords

4. If you were a search engine… What would you look at to determine relevancy? What you say about yourself What others say about you

5. What others say about you

6. In a World w/o Search Engines Link Portfolio

7. Varied Anchor Text Ping Pong Skills www.pingpongskills.com Ping pong tables Ping pong paddles Ping pong balls Click here Website Images Etc.

8. Deep Links

9. Unique Linking Domains

10. Get Organized Follow your map

11. 4 Link Building Methods

12. Press Releases Newsworthy topics Write to attract attention and interest of a real journalist Submit to PRWeb.com No more than 1 link per every 100 words

13. Guest Posting Search in Google blog search Keyword phrase “guest post” Keyword phrase “guest writer” Keyword phrase “guest author” Keyword phrase “guest contributor” Keyword phrase “guest blogger”

14. Guest Posting Write great content that fits that particular blog’s style Contact blog owner Usually 1-3 links

15. Guest Posting 4 great sites http://www.healthcarecommunication.com/Main/SubmitNews.aspx http://makezine.com/submissions.csp http://www.businessblogshub.com/ http://contributor.yahoo.com/signup.html

16. Blog Giveaways Find a blog with a targeted audience Google blog search Look for one with giveaway/contest experience Mommy bloggers Contact blogger Give product away to lucky reader(s)

17. Blog Commenting Find industry leader blog Thousands of readers Target audience Make comments on blog posts regularly Contribute to conversation Your name will be the link

18. Questions? Contact Info Twitter: @boydnorwood Email: boyd@seo.com

Google Ranks Pages Not Sites Link Building Webinar

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