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Herzberg’s Motivation
Theory
DOES IT HAVE STAYING POWER
Motivation Theory
A Brief History……………….
Intrinsic Motivation
Content Theories and
Process Theories
Extrinsic Motivation
Theories of Human Asset and
Behaviourism
3rd Wave
Motivation
Theories
Vroom
Maslow
Herzberg
McClelland
3rd Wave
Motivation
Theories
Vroom
Maslow
Herzberg
McClelland
3rd Wave
Motivation
Theories
Vroom
Maslow
Herzberg
McClelland
Maslow Hierarchy of
Needs
Herzberg 2 Factor Theory
Self Actualisation Needs
Motivators
Achievement
Recognition
Esteem Needs Responsibility
The Work itself
Belonging Needs
Personal Growth
Hygiene
Working Conditions
Pay and Security
Safety Needs Company Policies
Supervisors
Physiological Needs Interpersonal
Relationships
“Hey Maslow- a little less ‘self-actualisation’
and little more whip like Frank over there….”
Prevalent View
of North
American and
Western Europe
management
Industrial Era
Knowledge Era
Quality/ Lean Era
Crux of difference between two schools of theory; what makes people get up and go?
To make dog move;
Do I kick it
Or
Do I offer it doggie snack
Crux of difference between two schools of theory; what makes people get up and go?
To make dog move;
Do I kick it
Or
Do I offer it doggie snack
Non-Herzberg view is –
The dog moves because
of reward or punishment
But other than that it stays where it is
Herzberg view is -
It is me that is motivated
not the dog.
I want the dog to move….the dog
just moved
Herzberg – Motivation is founded on
Satisfaction
◦ Sense of Achievement
◦ Responsibility
◦ Personal Growth
◦ Recognition of Achievement
◦ This equates into DIRECT FEEDBACK
To what extent are people who contribute ideas
prompted to do so as a result of motivation or by
movement
Research By Nigel Basset-Jones and Geoffrey
Lloyd
SAMPLE
32 Large Organisations
Member of UK Association of Suggestion
Schemes (http://www.ideasuk.com)
Public and Private Sectors
Retail and Manufacturing Sectors
Financial and Utility Sectors
Police
Sample Size 5000
DATA COLLECTION AND RESPONSE
Survey Questionnaire
50:50 split between Contributor/Non-
Contributor
Shared over all organisational levels.
64% Response Rate
Response Rate Per Sector
0%
10%
20%
30%
40%
50%
60%
70%
80%
Retail Utilities Police Force Services Manufacturing Finance Government
Response Rate per Sector
“..non-contributors are
obviously neither
motivated or moved,
and nothing to add…”
Possible
Bias in
study
Research Findings
Motivator Mover
• “Personal Feel Good”
• Improves Prospects
Recognition
from Line
Manager
• Established group
member
• Life easier
Recognition
from
Colleagues
• Encouragement to try
• Encourage to win prize
Seeing others
people ideas
implemented
Motivator or Mover
Positive Correlation
Manager
Knowledgeable
Supportive
RespectfulApproachable
Effective
Communicator
Management Influence – Motivator or
Hygiene Factor
Idea Contribution
19% 76%
Does Herzberg 2-Factor theory have
utility?
◦Study Found
◦ Motivators outweighed Movers
◦ Study Concluded
◦ Managerial Recognition as a Motivator has declined
◦ Prevalence of “Economic Man” work environment remains
◦ To motivate the intrinsic aspects of an Employee requires
◦ Systems to tap the Employees’ value added contributions
◦ Managers to provide an environment to encourage Employees
Takeaway;
Herzberg’s 2 factor Theory and Leadership
Empowerment of Employees by:
o Communicating Company Performance Information
o Giving Knowledge and skills to employees so they can contribute to company goals
o Allowing Employees making substantive decisions
o Rewarding Employees based on Company performance
A leaders role is to organise the workplace in such away that each person can learn,
contribute and grow

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Herzberg’s motivation theory : Viable today?

  • 2. Motivation Theory A Brief History……………….
  • 3. Intrinsic Motivation Content Theories and Process Theories Extrinsic Motivation Theories of Human Asset and Behaviourism
  • 7. Maslow Hierarchy of Needs Herzberg 2 Factor Theory Self Actualisation Needs Motivators Achievement Recognition Esteem Needs Responsibility The Work itself Belonging Needs Personal Growth Hygiene Working Conditions Pay and Security Safety Needs Company Policies Supervisors Physiological Needs Interpersonal Relationships
  • 8. “Hey Maslow- a little less ‘self-actualisation’ and little more whip like Frank over there….” Prevalent View of North American and Western Europe management Industrial Era Knowledge Era Quality/ Lean Era
  • 9. Crux of difference between two schools of theory; what makes people get up and go? To make dog move; Do I kick it Or Do I offer it doggie snack
  • 10. Crux of difference between two schools of theory; what makes people get up and go? To make dog move; Do I kick it Or Do I offer it doggie snack Non-Herzberg view is – The dog moves because of reward or punishment But other than that it stays where it is Herzberg view is - It is me that is motivated not the dog. I want the dog to move….the dog just moved
  • 11. Herzberg – Motivation is founded on Satisfaction ◦ Sense of Achievement ◦ Responsibility ◦ Personal Growth ◦ Recognition of Achievement ◦ This equates into DIRECT FEEDBACK To what extent are people who contribute ideas prompted to do so as a result of motivation or by movement
  • 12. Research By Nigel Basset-Jones and Geoffrey Lloyd SAMPLE 32 Large Organisations Member of UK Association of Suggestion Schemes (http://www.ideasuk.com) Public and Private Sectors Retail and Manufacturing Sectors Financial and Utility Sectors Police Sample Size 5000 DATA COLLECTION AND RESPONSE Survey Questionnaire 50:50 split between Contributor/Non- Contributor Shared over all organisational levels. 64% Response Rate
  • 13. Response Rate Per Sector 0% 10% 20% 30% 40% 50% 60% 70% 80% Retail Utilities Police Force Services Manufacturing Finance Government Response Rate per Sector “..non-contributors are obviously neither motivated or moved, and nothing to add…” Possible Bias in study
  • 14. Research Findings Motivator Mover • “Personal Feel Good” • Improves Prospects Recognition from Line Manager • Established group member • Life easier Recognition from Colleagues • Encouragement to try • Encourage to win prize Seeing others people ideas implemented Motivator or Mover
  • 16. Management Influence – Motivator or Hygiene Factor Idea Contribution 19% 76%
  • 17. Does Herzberg 2-Factor theory have utility? ◦Study Found ◦ Motivators outweighed Movers ◦ Study Concluded ◦ Managerial Recognition as a Motivator has declined ◦ Prevalence of “Economic Man” work environment remains ◦ To motivate the intrinsic aspects of an Employee requires ◦ Systems to tap the Employees’ value added contributions ◦ Managers to provide an environment to encourage Employees
  • 18. Takeaway; Herzberg’s 2 factor Theory and Leadership Empowerment of Employees by: o Communicating Company Performance Information o Giving Knowledge and skills to employees so they can contribute to company goals o Allowing Employees making substantive decisions o Rewarding Employees based on Company performance A leaders role is to organise the workplace in such away that each person can learn, contribute and grow

Editor's Notes

  1. Content is Maslow, Herzberg Process is VROOM and the Expectancy Extrinsic – MCGregort and X&Y type of workers…people are lazy assumption
  2. Freud and Behaviourists were the first 2 waves THIRD WAVE was based on Positive Mental Health and Happiness Physiological - Basic Needs Safety – Safe and Secure Belong – Desire to be accepted Esteem – Positive Self Image Self Actualisation – self fulfilment meeting our potential
  3. Freud and Behaviourists were the first 2 waves THIRD WAVE was based on Positive Mental Health and Happiness Physiological - Basic Needs Safety – Safe and Secure Belong – Desire to be accepted Esteem – Positive Self Image Self Actualisation – self fulfilment meeting our potential
  4. 1959 Interviewed 203 engineers and accountants Asked to describe periods in their lives of extreme job happiness and unhappiness Respondents gave a "sequence of events" surrounding the incidents Two distinct clusters of factor Hygiene – Presence or Abscene of Job Dissatisfiers Motivators MEET OUR HIGH LEVEL NEEDS for ACHIEVEMENT RECOGNITION RESPONSIBILITY GROWTH
  5. Purpose of Study
  6. Ambiguos factors Main Herzberg MOTIVATORS Not recognised as so
  7. There was a correlation between perception of Manager and completing a survey If Manager Has these Attributes
  8. 76% Respond Rate
  9. Recognition may be due to FLAT STRUCTURE