Website Personalization
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Talk to me like you know me. Website personalization case study by Chuck Murphy of Boston Interactive
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Website Personalization
- 1. 1
- 2. Personalization 2 Definition: “Personalization involves using technology to accommodate the differences between individuals”
- 4. Commercials
- 5. Print
- 6. Clothing
- 7. Education
- 9. Commercials
- 10. Print
- 11. Clothing
- 12. Education
- 14. Commercials
- 15. Print
- 16. Clothing
- 17. Education
- 19. Commercials
- 20. Print
- 21. Clothing
- 22. Education
- 24. Commercials
- 25. Print
- 26. Clothing
- 27. Education
- 29. Commercials
- 30. Print
- 31. Clothing
- 32. Education
- 35. Saves Time
- 36. Convenience
- 38. Builds Loyalty
- 40. Methods 12
- 41. Methods 13
- 42. Methods 14
- 45. User Research
- 46. Strategy
- 48. Wireframes
- 49. Visual Design
- 56. Control
- 57. Relevant content
- 58. Its about me not youChuck Murphy cmurphy@bostoninteractive.com
- 59. Facebook.com 22
- 60. Amazon.com 23
- 62. Identification
- 63. Control
- 64. Relevant content
- 65. Its about me not youChuck Murphy cmurphy@bostoninteractive.com
Notas do Editor
- “Talk to me like you know me” – Website PersonalizationBy Chuck Murphy, Boston Interactive
- As it applies to the web.Customizing the user experience based on behaviors and known preferencesUser attributes: department, functional area, or roleBehaviors: click paths, searches, etcCollaboration: others also…Customization: User modifies the page layout or specify what content should be displayed.
- In Person (Dr. calls me Chuck not Charles, You must be Chuck – opposed to Can I help you, Norm on Cheers “everybody knows your name”
- Commercials – TV, radio, movie previews Demographics
- Print - Time Magazine & On Demand printingCollege Catalogs, personalized children's stories, hand written note
- Clothing – size, name on Jacket
- Education – No child left behind: Learning curriculum
- Healthcare – Medicine based on allergies, symptoms
- Relevant content – replaces generic information with specific information; Format : consume information in preferred format (text, mobile, video)Saves time – shortens path to engagement, eliminates repetitive tasksConvenience – you have to do less workPositive experience – enjoyable user/ web experience Builds loyalty – Brand loyaltyProgresses mission – Guides user to the desired outcome
- Implicit – Algorithm decision based on behavior (search, clicks, collaboration (other people chose) etc.) “ You may also be interested in”Explicit – User sets preferences (weather in city, news topics, horoscope, lottery)Hybrid – mix of 2, decisions based on behaviors and preferences
- Implicit – Algorithm decision based on behavior (search, clicks, collaboration (other people chose) etc.) “ You may also be interested in”
- Explicit – User sets preferences (weather in city, news topics, horoscope, lottery)
- Hybrid – mix of 2, decisions based on behaviors and preferences
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ExplicitBased on preferences
- ExplicitBased on preferences
- TrustContent in preferred format
- Cant ignore it, good example of personalizationHybridImplicitSuggestions -friends based on your other friendsAds based on likes and interestsExplicitPrivacy settingsLayoutsProfile picture
- Implicit PersonalizationMore Items to considerCheck This OutRelated to items you’ve viewedInspired by your wish listBest Sellers