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A Conversation with Larry Weber Chairman, Digital Influence Group @thelarryweber Hosted by Mike Lewis VP of Marketing, Awareness @bostonmike

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Join the conversation on Twitter #awarenessinc

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Proprietary and Confidential

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Proprietary and Confidential

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Proprietary and Confidential

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How Digital Reputations Are Created Over Time... And Lost in a Click LARRY WEBER Chairman, Digital Influence Group

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Your Digital Reputation in World 2.0 The Story of Chick Edwards Proprietary and Confidential

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Reputation Management Process 1. Identify your key stakeholders and the issues that matter 2. Analyze your reputation among these stakeholders 3. Set priorities and goals for reputation management 4. Identify online opportunities for contact with stakeholders 5. Implement creative approaches to promote dialogue 6. Monitor and measure your reputation, tweak tactics Proprietary and Confidential

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Who’s Talking About You and What Are They Saying? Proprietary and Confidential

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Building Reputation: Start a Dialogue Proprietary and Confidential

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Building Reputation: Something to Talk About Proprietary and Confidential

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Building Reputation: Where to Be Audi Q5 MobileCam Proprietary and Confidential

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New Roles – Digital Facilitators Content Monitor Social Networking Editor Responder Media Distributor E-Community Moderator Proprietary and Confidential

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Can a Small Business Build a Big Digital Reputation? Proprietary and Confidential

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Big Business, Big Digital Rep Proprietary and Confidential

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YouTube and Video Rep Proprietary and Confidential

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How to Respond to Negative Comments Proprietary and Confidential

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The New Craft of PR Proprietary and Confidential

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Lessons from the Obama Campaign Proprietary and Confidential

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The Future of Digital Reputation Proprietary and Confidential Corporate Stakeholders Web 1.0 Corporate Stakeholders Web 2.0 Corporate Web 3.0 Stakeholders

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Who We Are The future of PR The future of digital The future of branding The future of display The future of research The future of mobile Proprietary and Confidential

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Upcoming Events from Awareness <ul><li>Building Community with Joe Trippi September 22 @ 2PM </li></ul><ul><li>Tweet-up with Gary V. @ CBS Scene in Gillette Stadium October 6 th – 6-10PM (http://garyvatgillette.eventbrite.com) </li></ul><ul><li>Awareness LIVE from Inbound Marketing Summit October 7 th with Chris Brogan, C.C. Chapman, Paul Gillin, Jason Falls and David Carter – Details to follow! </li></ul><ul><li>Community Roundtable with Jim Storer and Rachel Happe October 22 @ 2PM </li></ul>Proprietary and Confidential

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Proprietary and Confidential Larry Weber @thelarryweber Mike Lewis @bostonmike [email_address]