SlideShare uma empresa Scribd logo

Social Media Marketing: Online Marketing Summit

•Transferir como PPT, PDF•
•
Mike Lewis
Mike Lewis

Presentation from online marketing summit in Boston 2008

NegóciosTecnologia
1 de 32
Demand Generation 2.0: Social Media Marketing
A Little about us… More importantly… Let’s hear from you
What you will learn today ,[object Object],[object Object],[object Object],[object Object]
What you will learn today
What you will REALLY learn… ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object]
Social Media Marketing ,[object Object]
 
Companies are generally anti-social
[object Object],[object Object],[object Object],So… why change??? Companies are generally anti-social
Introducing: Generation You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How we make decisions
Source: Forrester Research The Traditional Marketing Funnel
Source: Forrester Research The Social Marketing Funnel
Social Media Growth Spending on social media alone will grow to $15 billion by 2012 as marketers understand how to use and measure this channel. Forrester Research, “ US Interactive Marketing Forecast, 2007 To 2012 ”
Social Media Chaos
Interactive vs Tradition Channels http://www.impaqt.com/downloads/US_Interactive_Marketing_Forecast.pdf Effectiveness of emerging technologies are on the rise. Marketers are looking for ways to leverage these technologies
Marketing: Not Keeping up with Customer Demand http://www.ogilvy.com/forrester/The%20Forrester%20Wave_Interactive%20Marketing%20Agencies,%20Q4%202007.pdf Even with an understood increase in effectiveness of social media, Consumers are adopting, but marketers are not keeping pace.
[object Object],[object Object],[object Object],Social Media Pain – Measuring Success
Sample Social Media Marketing LOST Magazine LOST Wiki Interactive Website iTunes Blog Hundreds of fan sites and blogs Alternate Reality Game Novel MOBisodes Message Boards
Social Media Case Study - Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great… so, what’s it all about? (1) Conversations & (2) Connections
What should I measure? ,[object Object],INFLUENCE ENGAGEMENT
How do I mine this data??
A word of caution…
Be prepared for what you will learn…
Salesforce.com – Dealing with Outages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Truth is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to monitor and track ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Steps to Implementing Social media ,[object Object],[object Object],[object Object],[object Object]
Contact Info: Mike Lewis [email_address] 781-308-3572 Google talk: lewismich Twitter: @bostonmike Facebook: http://profile.to/michaellewis/ LinkedIn: http://www.linkedin.com/in/lewismich

Recomendados

Getting started with Social Media
Getting started with Social MediaGetting started with Social Media
Getting started with Social MediaOut There Advertising
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it RightSally Falkow
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliottrajshreekj
 
Social Media Measurement 101
Social Media Measurement 101Social Media Measurement 101
Social Media Measurement 101aaronnewman
 
Social media strategy dec 2013
Social media strategy dec 2013Social media strategy dec 2013
Social media strategy dec 2013Paul McGarrity
 
IBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudiesIBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudiesDigital Insights - Digital Marketing Agency
 
DBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDigital Insights - Digital Marketing Agency
 

Recomendados

Getting started with Social Media
Getting started with Social MediaGetting started with Social Media
Getting started with Social MediaOut There Advertising
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it RightSally Falkow
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliottrajshreekj
 
Social Media Measurement 101
Social Media Measurement 101Social Media Measurement 101
Social Media Measurement 101aaronnewman
 
Social media strategy dec 2013
Social media strategy dec 2013Social media strategy dec 2013
Social media strategy dec 2013Paul McGarrity
 
IBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudiesIBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudiesDigital Insights - Digital Marketing Agency
 
DBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDigital Insights - Digital Marketing Agency
 
DBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDigital Insights - Digital Marketing Agency
 
The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturitySalesforce Marketing Cloud
 
Impact Of Social Media On Search
Impact Of Social Media On SearchImpact Of Social Media On Search
Impact Of Social Media On SearchRegalix
 
Social Media Demystified
Social Media DemystifiedSocial Media Demystified
Social Media DemystifiedDanielle A. Jones-Hunte
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechEBriks Infotech Pvt. Ltd.
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions
 
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introPCM creative
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingSandy Ketcham
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Social Media and Digital Strategy Consulting
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PRSally Falkow
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 
Mrkt2100 slideshow
Mrkt2100 slideshowMrkt2100 slideshow
Mrkt2100 slideshowClaireBower7
 
Social Media in PR and Marketing
Social Media in PR and MarketingSocial Media in PR and Marketing
Social Media in PR and MarketingThomas Armitage
 
Social Media Landscape for Credit Unions
Social Media Landscape for Credit UnionsSocial Media Landscape for Credit Unions
Social Media Landscape for Credit UnionsMyJobMatcher
 
Advanced Social Media Monitoring
Advanced Social Media MonitoringAdvanced Social Media Monitoring
Advanced Social Media MonitoringBlake Robinson
 
What Is Roi For Social Media
What Is Roi For Social MediaWhat Is Roi For Social Media
What Is Roi For Social MediaSudarshan Banerjee
 
The Growing Demand for Research Within Social Media
The Growing Demand for Research Within Social MediaThe Growing Demand for Research Within Social Media
The Growing Demand for Research Within Social MediaFred von Graf
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...
MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...
MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...Percolate
 
Sticks & Stones with Larry Weber
Sticks & Stones with Larry WeberSticks & Stones with Larry Weber
Sticks & Stones with Larry WeberMike Lewis
 
Stand Out Social Marketing - FTB Evansville
Stand Out Social Marketing - FTB EvansvilleStand Out Social Marketing - FTB Evansville
Stand Out Social Marketing - FTB EvansvilleMike Lewis
 

Mais conteúdo relacionado

Mais procurados

The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturitySalesforce Marketing Cloud
 
Impact Of Social Media On Search
Impact Of Social Media On SearchImpact Of Social Media On Search
Impact Of Social Media On SearchRegalix
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechEBriks Infotech Pvt. Ltd.
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions
 
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introPCM creative
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingSandy Ketcham
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PRSally Falkow
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 
Mrkt2100 slideshow
Mrkt2100 slideshowMrkt2100 slideshow
Mrkt2100 slideshowClaireBower7
 
Social Media in PR and Marketing
Social Media in PR and MarketingSocial Media in PR and Marketing
Social Media in PR and MarketingThomas Armitage
 
Social Media Landscape for Credit Unions
Social Media Landscape for Credit UnionsSocial Media Landscape for Credit Unions
Social Media Landscape for Credit UnionsMyJobMatcher
 
Advanced Social Media Monitoring
Advanced Social Media MonitoringAdvanced Social Media Monitoring
Advanced Social Media MonitoringBlake Robinson
 
The Growing Demand for Research Within Social Media
The Growing Demand for Research Within Social MediaThe Growing Demand for Research Within Social Media
The Growing Demand for Research Within Social MediaFred von Graf
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 

Mais procurados (19)

DBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDBS-Social-Media-Case-Studies
DBS-Social-Media-Case-Studies
 
The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media Maturity
 
Impact Of Social Media On Search
Impact Of Social Media On SearchImpact Of Social Media On Search
Impact Of Social Media On Search
 
Social Media Demystified
Social Media DemystifiedSocial Media Demystified
Social Media Demystified
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks Infotech
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
 
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media intro
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network Marketing
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PR
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 
Mrkt2100 slideshow
Mrkt2100 slideshowMrkt2100 slideshow
Mrkt2100 slideshow
 
Social Media in PR and Marketing
Social Media in PR and MarketingSocial Media in PR and Marketing
Social Media in PR and Marketing
 
Social Media Landscape for Credit Unions
Social Media Landscape for Credit UnionsSocial Media Landscape for Credit Unions
Social Media Landscape for Credit Unions
 
Advanced Social Media Monitoring
Advanced Social Media MonitoringAdvanced Social Media Monitoring
Advanced Social Media Monitoring
 
What Is Roi For Social Media
What Is Roi For Social MediaWhat Is Roi For Social Media
What Is Roi For Social Media
 
The Growing Demand for Research Within Social Media
The Growing Demand for Research Within Social MediaThe Growing Demand for Research Within Social Media
The Growing Demand for Research Within Social Media
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 

Destaque

MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...
MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...
MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...Percolate
 
Sticks & Stones with Larry Weber
Sticks & Stones with Larry WeberSticks & Stones with Larry Weber
Sticks & Stones with Larry WeberMike Lewis
 
Stand Out Social Marketing - FTB Evansville
Stand Out Social Marketing - FTB EvansvilleStand Out Social Marketing - FTB Evansville
Stand Out Social Marketing - FTB EvansvilleMike Lewis
 
Corporate Trends - Online Marketing Summit 2009
Corporate Trends - Online Marketing Summit 2009Corporate Trends - Online Marketing Summit 2009
Corporate Trends - Online Marketing Summit 2009Mike Lewis
 
MasterCard Today: Building Connections through Social Media - BDI 11/18.2010...
MasterCard Today: Building Connections through Social Media - BDI 11/18.2010...MasterCard Today: Building Connections through Social Media - BDI 11/18.2010...
MasterCard Today: Building Connections through Social Media - BDI 11/18.2010...Business Development Institute
 
Cupboard - A place to make your ontologies available to applications and the ...
Cupboard - A place to make your ontologies available to applications and the ...Cupboard - A place to make your ontologies available to applications and the ...
Cupboard - A place to make your ontologies available to applications and the ...Mathieu d'Aquin
 
Top 10: Ways Enterprise Marketers Can Leverage foursquare
Top 10: Ways Enterprise Marketers Can Leverage foursquareTop 10: Ways Enterprise Marketers Can Leverage foursquare
Top 10: Ways Enterprise Marketers Can Leverage foursquareMike Lewis
 
Top 10 Ways Marketers can Use Foursquare from OMS 2011
Top 10 Ways Marketers can Use Foursquare from OMS 2011Top 10 Ways Marketers can Use Foursquare from OMS 2011
Top 10 Ways Marketers can Use Foursquare from OMS 2011Mike Lewis
 
Credit Card Brands Get Their Social Media Credit Scores
Credit Card Brands Get Their Social Media Credit ScoresCredit Card Brands Get Their Social Media Credit Scores
Credit Card Brands Get Their Social Media Credit ScoresUnmetric
 
Get Serious About Social Media (futureM)
Get Serious About Social Media (futureM)Get Serious About Social Media (futureM)
Get Serious About Social Media (futureM)Mike Lewis
 
Top 5 Social Marketing Challenges Businesses Face - LikeableU
Top 5 Social Marketing Challenges Businesses Face - LikeableUTop 5 Social Marketing Challenges Businesses Face - LikeableU
Top 5 Social Marketing Challenges Businesses Face - LikeableUMike Lewis
 
The Facilitated Discussion
The Facilitated DiscussionThe Facilitated Discussion
The Facilitated DiscussionMike Lewis
 
Marketing Agencies & Social Media
Marketing Agencies & Social MediaMarketing Agencies & Social Media
Marketing Agencies & Social MediaMike Lewis
 
MasterCard
MasterCardMasterCard
MasterCardErdem Ay
 
Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls
Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason FallsSocial Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls
Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason FallsMike Lewis
 
Innovative Marketing with Adam Broitman of Circ.us
Innovative Marketing with Adam Broitman of Circ.usInnovative Marketing with Adam Broitman of Circ.us
Innovative Marketing with Adam Broitman of Circ.usMike Lewis
 
Fusion Marketing - It's What's Next
Fusion Marketing - It's What's NextFusion Marketing - It's What's Next
Fusion Marketing - It's What's NextMike Lewis
 
Social Scoring: The Missing Link to Social Marketing ROI [Slides]
Social Scoring: The Missing Link to Social Marketing ROI [Slides]Social Scoring: The Missing Link to Social Marketing ROI [Slides]
Social Scoring: The Missing Link to Social Marketing ROI [Slides]Mike Lewis
 
What is New Marketing? nms08
What is New Marketing? nms08What is New Marketing? nms08
What is New Marketing? nms08Mike Lewis
 
Stand Out Social Marketing - FTB Atlanta
Stand Out Social Marketing - FTB AtlantaStand Out Social Marketing - FTB Atlanta
Stand Out Social Marketing - FTB AtlantaMike Lewis
 

Destaque (20)

MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...
MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...
MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...
 
Sticks & Stones with Larry Weber
Sticks & Stones with Larry WeberSticks & Stones with Larry Weber
Sticks & Stones with Larry Weber
 
Stand Out Social Marketing - FTB Evansville
Stand Out Social Marketing - FTB EvansvilleStand Out Social Marketing - FTB Evansville
Stand Out Social Marketing - FTB Evansville
 
Corporate Trends - Online Marketing Summit 2009
Corporate Trends - Online Marketing Summit 2009Corporate Trends - Online Marketing Summit 2009
Corporate Trends - Online Marketing Summit 2009
 
MasterCard Today: Building Connections through Social Media - BDI 11/18.2010...
MasterCard Today: Building Connections through Social Media - BDI 11/18.2010...MasterCard Today: Building Connections through Social Media - BDI 11/18.2010...
MasterCard Today: Building Connections through Social Media - BDI 11/18.2010...
 
Cupboard - A place to make your ontologies available to applications and the ...
Cupboard - A place to make your ontologies available to applications and the ...Cupboard - A place to make your ontologies available to applications and the ...
Cupboard - A place to make your ontologies available to applications and the ...
 
Top 10: Ways Enterprise Marketers Can Leverage foursquare
Top 10: Ways Enterprise Marketers Can Leverage foursquareTop 10: Ways Enterprise Marketers Can Leverage foursquare
Top 10: Ways Enterprise Marketers Can Leverage foursquare
 
Top 10 Ways Marketers can Use Foursquare from OMS 2011
Top 10 Ways Marketers can Use Foursquare from OMS 2011Top 10 Ways Marketers can Use Foursquare from OMS 2011
Top 10 Ways Marketers can Use Foursquare from OMS 2011
 
Credit Card Brands Get Their Social Media Credit Scores
Credit Card Brands Get Their Social Media Credit ScoresCredit Card Brands Get Their Social Media Credit Scores
Credit Card Brands Get Their Social Media Credit Scores
 
Get Serious About Social Media (futureM)
Get Serious About Social Media (futureM)Get Serious About Social Media (futureM)
Get Serious About Social Media (futureM)
 
Top 5 Social Marketing Challenges Businesses Face - LikeableU
Top 5 Social Marketing Challenges Businesses Face - LikeableUTop 5 Social Marketing Challenges Businesses Face - LikeableU
Top 5 Social Marketing Challenges Businesses Face - LikeableU
 
The Facilitated Discussion
The Facilitated DiscussionThe Facilitated Discussion
The Facilitated Discussion
 
Marketing Agencies & Social Media
Marketing Agencies & Social MediaMarketing Agencies & Social Media
Marketing Agencies & Social Media
 
MasterCard
MasterCardMasterCard
MasterCard
 
Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls
Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason FallsSocial Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls
Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls
 
Innovative Marketing with Adam Broitman of Circ.us
Innovative Marketing with Adam Broitman of Circ.usInnovative Marketing with Adam Broitman of Circ.us
Innovative Marketing with Adam Broitman of Circ.us
 
Fusion Marketing - It's What's Next
Fusion Marketing - It's What's NextFusion Marketing - It's What's Next
Fusion Marketing - It's What's Next
 
Social Scoring: The Missing Link to Social Marketing ROI [Slides]
Social Scoring: The Missing Link to Social Marketing ROI [Slides]Social Scoring: The Missing Link to Social Marketing ROI [Slides]
Social Scoring: The Missing Link to Social Marketing ROI [Slides]
 
What is New Marketing? nms08
What is New Marketing? nms08What is New Marketing? nms08
What is New Marketing? nms08
 
Stand Out Social Marketing - FTB Atlanta
Stand Out Social Marketing - FTB AtlantaStand Out Social Marketing - FTB Atlanta
Stand Out Social Marketing - FTB Atlanta
 

Semelhante a Social Media Marketing: Online Marketing Summit

Social media presentation_ebazaar
Social media presentation_ebazaarSocial media presentation_ebazaar
Social media presentation_ebazaarOmniture Nordilux
 
Social Media - What´s in it for me?
Social Media - What´s in it for me?Social Media - What´s in it for me?
Social Media - What´s in it for me?Daniel Bjärne
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTBhjmorris
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Jeffrey Stewart
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaMelissa D'Aloia
 
Alpha Graphics Convention 2011 Selling Social Media
Alpha Graphics Convention 2011 Selling Social MediaAlpha Graphics Convention 2011 Selling Social Media
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
 
Breaking into social media marketing
Breaking into social media marketingBreaking into social media marketing
Breaking into social media marketingSarah Maynard
 
Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010Barbara Curtis
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business PresentationSpyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business PresentationJason Douglas
 
HTCE Social Media Presentation
HTCE Social Media PresentationHTCE Social Media Presentation
HTCE Social Media PresentationMhairi Petrovic
 
Social media for bill fanning's class 06 10-11
Social media for bill fanning's class 06 10-11Social media for bill fanning's class 06 10-11
Social media for bill fanning's class 06 10-11kennyair
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewSocial Wants
 
Social media overview
Social media overviewSocial media overview
Social media overviewSocial Wants
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing SeminarWeb Mentors
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubMarni Blythe Borelli
 

Semelhante a Social Media Marketing: Online Marketing Summit (20)

Social media presentation_ebazaar
Social media presentation_ebazaarSocial media presentation_ebazaar
Social media presentation_ebazaar
 
Social Media - What´s in it for me?
Social Media - What´s in it for me?Social Media - What´s in it for me?
Social Media - What´s in it for me?
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Alpha Graphics Convention 2011 Selling Social Media
Alpha Graphics Convention 2011 Selling Social MediaAlpha Graphics Convention 2011 Selling Social Media
Alpha Graphics Convention 2011 Selling Social Media
 
Breaking into social media marketing
Breaking into social media marketingBreaking into social media marketing
Breaking into social media marketing
 
Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010
 
DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business PresentationSpyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
 
Social Media Marketing Course Training
Social Media Marketing Course TrainingSocial Media Marketing Course Training
Social Media Marketing Course Training
 
HTCE Social Media Presentation
HTCE Social Media PresentationHTCE Social Media Presentation
HTCE Social Media Presentation
 
Social media for bill fanning's class 06 10-11
Social media for bill fanning's class 06 10-11Social media for bill fanning's class 06 10-11
Social media for bill fanning's class 06 10-11
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Social media overview
Social media overviewSocial media overview
Social media overview
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country Club
 

Mais de Mike Lewis

Retail Reality Check [Infographic]
Retail Reality Check [Infographic]Retail Reality Check [Infographic]
Retail Reality Check [Infographic]Mike Lewis
 
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditStand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
 
Keys to Great B2B Facebook Community #mpB2B
Keys to Great B2B Facebook Community #mpB2BKeys to Great B2B Facebook Community #mpB2B
Keys to Great B2B Facebook Community #mpB2BMike Lewis
 
Stand Out Social Marketing - eTraining 2013
Stand Out Social Marketing - eTraining 2013Stand Out Social Marketing - eTraining 2013
Stand Out Social Marketing - eTraining 2013Mike Lewis
 
The Six Keys to Stand Out Social Marketing
The Six Keys to Stand Out Social MarketingThe Six Keys to Stand Out Social Marketing
The Six Keys to Stand Out Social MarketingMike Lewis
 
Stand Out Social Marketing - Monetizing Social - FTB - Toledo
Stand Out Social Marketing - Monetizing Social - FTB - ToledoStand Out Social Marketing - Monetizing Social - FTB - Toledo
Stand Out Social Marketing - Monetizing Social - FTB - ToledoMike Lewis
 
Social Commerce: Secrets for Turning Social Media into Social Sales
Social Commerce: Secrets for Turning Social Media into Social SalesSocial Commerce: Secrets for Turning Social Media into Social Sales
Social Commerce: Secrets for Turning Social Media into Social SalesMike Lewis
 
Social growth 6/26
Social growth 6/26Social growth 6/26
Social growth 6/26Mike Lewis
 
Social Growth Summary
Social Growth SummarySocial Growth Summary
Social Growth SummaryMike Lewis
 
Social growth 6.19
Social growth 6.19Social growth 6.19
Social growth 6.19Mike Lewis
 
Social growth 6.12
Social growth 6.12Social growth 6.12
Social growth 6.12Mike Lewis
 
Social growth 6.5
Social growth 6.5Social growth 6.5
Social growth 6.5Mike Lewis
 
Social growth 5.29
Social growth 5.29Social growth 5.29
Social growth 5.29Mike Lewis
 
Social growth 5.22
Social growth 5.22Social growth 5.22
Social growth 5.22Mike Lewis
 
Social growth 5.15
Social growth 5.15Social growth 5.15
Social growth 5.15Mike Lewis
 
Social growth 5.8
Social growth 5.8Social growth 5.8
Social growth 5.8Mike Lewis
 
Social growth 5.1
Social growth 5.1Social growth 5.1
Social growth 5.1Mike Lewis
 
Social growth 4.24
Social growth 4.24Social growth 4.24
Social growth 4.24Mike Lewis
 
A Framework for Social Media Analytics
A Framework for Social Media AnalyticsA Framework for Social Media Analytics
A Framework for Social Media AnalyticsMike Lewis
 
Social growth 4.17
Social growth 4.17Social growth 4.17
Social growth 4.17Mike Lewis
 

Mais de Mike Lewis (20)

Retail Reality Check [Infographic]
Retail Reality Check [Infographic]Retail Reality Check [Infographic]
Retail Reality Check [Infographic]
 
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditStand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
 
Keys to Great B2B Facebook Community #mpB2B
Keys to Great B2B Facebook Community #mpB2BKeys to Great B2B Facebook Community #mpB2B
Keys to Great B2B Facebook Community #mpB2B
 
Stand Out Social Marketing - eTraining 2013
Stand Out Social Marketing - eTraining 2013Stand Out Social Marketing - eTraining 2013
Stand Out Social Marketing - eTraining 2013
 
The Six Keys to Stand Out Social Marketing
The Six Keys to Stand Out Social MarketingThe Six Keys to Stand Out Social Marketing
The Six Keys to Stand Out Social Marketing
 
Stand Out Social Marketing - Monetizing Social - FTB - Toledo
Stand Out Social Marketing - Monetizing Social - FTB - ToledoStand Out Social Marketing - Monetizing Social - FTB - Toledo
Stand Out Social Marketing - Monetizing Social - FTB - Toledo
 
Social Commerce: Secrets for Turning Social Media into Social Sales
Social Commerce: Secrets for Turning Social Media into Social SalesSocial Commerce: Secrets for Turning Social Media into Social Sales
Social Commerce: Secrets for Turning Social Media into Social Sales
 
Social growth 6/26
Social growth 6/26Social growth 6/26
Social growth 6/26
 
Social Growth Summary
Social Growth SummarySocial Growth Summary
Social Growth Summary
 
Social growth 6.19
Social growth 6.19Social growth 6.19
Social growth 6.19
 
Social growth 6.12
Social growth 6.12Social growth 6.12
Social growth 6.12
 
Social growth 6.5
Social growth 6.5Social growth 6.5
Social growth 6.5
 
Social growth 5.29
Social growth 5.29Social growth 5.29
Social growth 5.29
 
Social growth 5.22
Social growth 5.22Social growth 5.22
Social growth 5.22
 
Social growth 5.15
Social growth 5.15Social growth 5.15
Social growth 5.15
 
Social growth 5.8
Social growth 5.8Social growth 5.8
Social growth 5.8
 
Social growth 5.1
Social growth 5.1Social growth 5.1
Social growth 5.1
 
Social growth 4.24
Social growth 4.24Social growth 4.24
Social growth 4.24
 
A Framework for Social Media Analytics
A Framework for Social Media AnalyticsA Framework for Social Media Analytics
A Framework for Social Media Analytics
 
Social growth 4.17
Social growth 4.17Social growth 4.17
Social growth 4.17
 

Último

Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 

Último (20)

Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 

Social Media Marketing: Online Marketing Summit

  • 1. Demand Generation 2.0: Social Media Marketing
  • 2. A Little about us… More importantly… Let’s hear from you
  • 3.
  • 4. What you will learn today
  • 5.
  • 6.
  • 7.
  • 8.  
  • 10.
  • 11.
  • 12. How we make decisions
  • 13. Source: Forrester Research The Traditional Marketing Funnel
  • 14. Source: Forrester Research The Social Marketing Funnel
  • 15. Social Media Growth Spending on social media alone will grow to $15 billion by 2012 as marketers understand how to use and measure this channel. Forrester Research, “ US Interactive Marketing Forecast, 2007 To 2012 ”
  • 17. Interactive vs Tradition Channels http://www.impaqt.com/downloads/US_Interactive_Marketing_Forecast.pdf Effectiveness of emerging technologies are on the rise. Marketers are looking for ways to leverage these technologies
  • 18. Marketing: Not Keeping up with Customer Demand http://www.ogilvy.com/forrester/The%20Forrester%20Wave_Interactive%20Marketing%20Agencies,%20Q4%202007.pdf Even with an understood increase in effectiveness of social media, Consumers are adopting, but marketers are not keeping pace.
  • 19.
  • 20. Sample Social Media Marketing LOST Magazine LOST Wiki Interactive Website iTunes Blog Hundreds of fan sites and blogs Alternate Reality Game Novel MOBisodes Message Boards
  • 21.
  • 22. Great… so, what’s it all about? (1) Conversations & (2) Connections
  • 23.
  • 24. How do I mine this data??
  • 25. A word of caution…
  • 26. Be prepared for what you will learn…
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Contact Info: Mike Lewis [email_address] 781-308-3572 Google talk: lewismich Twitter: @bostonmike Facebook: http://profile.to/michaellewis/ LinkedIn: http://www.linkedin.com/in/lewismich