A presentation for the fall'15 batch of the Startup Sauna Accelerator Program. Speaker Lukas Jakob Hafner.

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Bootstrapping your brand
The do’s and don’ts for startups.
Startup Sauna Fall’15 Program | 16.10.2015

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Lukas Jakob Hafner
Follow me @saftsaak and check out our
work at pixels.fi

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Why your brand is more than a logo.

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https://www.youtube.com/watch?v=2YBtspm8j8M

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B2B vs. B2C
Strong visual brand vs. strong feelings

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Your brand is not defined
by you alone
Remember customer touch points, care
about UX & CX

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How to create and grow your brand?

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Pick what feels good to
you
Be true to yourself, in the end that is why
you have started your own company

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Be coherent
Your brand stems from inside, it is
reflected from the outside.

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December 21, 2012January 04, 2011 April 26, 2015

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April 30, 2012March 06, 2008 April 20, 2015

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April 30, 2012March 19, 2000 April 20, 2015

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Remember to stay honest
Especially when you experience negative
opinions about your brand

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Which shortcuts can I take and
which should I avoid?

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How to build a better pitch
deck
Small details can make all the difference

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Karl Marx
“Surround yourself with people who make you
happy. People who make you laugh, who help
you when you’re in need. People who genuinely
care. They are the ones worth keeping in your
life. Everyone else is just passing through.”

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How to invest your money
best
And what to do if there isn’t much money

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Measure success, don’t
overthink what you do
Solve one problem at a time

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Get in touch
@boonconPIXELS @booncon boonconpixels.fi

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Pictures taken from:
http://www.suunto.com/fi-FI/Urheilukellokokoelmat/Suunto-Connected-Family-with-Ambit3/
http://www.reebok.fi
http://www.coca-cola.fi
https://unsplash.com/
http://nos.twnsnd.co/image/130753717231
http://www.lifeofpix.com/gallery/clouds-2/
http://barnimages.com/a-hand-touching-a-tree/
http://www.sitebuilderreport.com/stock-up/3474/
http://wikipedia.org
http://connery.dk/image/box/223711/1290/10000.jpg?oversize=1
http://www.bitrebels.com/wp-content/uploads/2012/11/branding-fails-famous-logos-8.jpg
http://www.splitshire.com/blue-volkswagen/
http://paletton.com/#uid=51P0h0k-lpDLIwEFysQvymGu7jL
http://www.startuptimelines.org/startup-timelines
https://www.anthedesign.fr/w2015/wp-content/uploads/2014/04/déclinaisons-coca-cola.jpg
http://ic.pics.livejournal.com/taladnotebe/16120575/4950/4950_900.jpg
http://www.brandingmagazine.com/wp-content/uploads/2014/09/Reebok-Forever-Camilla_ENG.jpg
http://www.fastcodesign.com/3027567/how-reeboks-crossfit-logo-took-over-the-mothership#2
http://jaymantri.com/post/97277824128/download