Drink Digital Updates May 2017

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Boom Online Marketing

The latest goings on in the SEO and PPC world. Plus an amusing social media fail from Walkers.

15th May Fluctuation

Similar Items in Image Search
• Mobile-only
• Uses schema.org mark up on
product pages
• Currently limited to
sunglasses, shoes &
handbags
• Expanding to other clothing
and home & garden categories

Google for Jobs Is Coming

You’re Featured, Once Is Enough

Hidden Text Experiment
https://www.rebootonline.com/blog/hidden-text-experiment/

AHrefs Keyword/Page Study

AHrefs Keyword/Page Study

AHrefs Keyword/Page Study

AHrefs Keyword/Page Study

Historical Quality Score

Enhanced CPC Cap Removed

AMP Landing Pages
• Use AMP pages as AdWords landing pages
• Ads now automatically converted to AMP Ads
format on Display Network

Similar & In-Market Audiences

Google Optimize + AdWords

Google Attribution

Move Fast and Break Things

We’re Hiring
• SEO Account Managers Wanted

Walkers Twitter Error

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Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

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Uncover Insightful User Journey Secrets Using GA4 Reports

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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

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LinkedIn Social Selling Master Class - David Wong

LinkedIn Social Selling Master Class - David Wong

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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Kraft Mac and Cheese campaign presentation

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Drink Digital Updates May 2017

1.

2. 15th May Fluctuation

3. Similar Items in Image Search • Mobile-only • Uses schema.org mark up on product pages • Currently limited to sunglasses, shoes & handbags • Expanding to other clothing and home & garden categories

4. Google for Jobs Is Coming

5. You’re Featured, Once Is Enough

6. Hidden Text Experiment https://www.rebootonline.com/blog/hidden-text-experiment/

7. AHrefs Keyword/Page Study

8. AHrefs Keyword/Page Study

9. AHrefs Keyword/Page Study

10. AHrefs Keyword/Page Study

11. Historical Quality Score

12. Enhanced CPC Cap Removed

13. AMP Landing Pages • Use AMP pages as AdWords landing pages • Ads now automatically converted to AMP Ads format on Display Network

14. Similar & In-Market Audiences

15. Google Optimize + AdWords

16. Google Attribution

17. Move Fast and Break Things

18. We’re Hiring • SEO Account Managers Wanted

19. Walkers Twitter Error