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What is Metaverse ? What is Not ?

  1. R. Erdem Erkul, PhD @rerdemerkul @ErdemErkul @R.Erdem Erkul METAVERSE Cerebrum Tech Founder and Chairman
  2. Source: Grayscale Research, Web 3.0 Virtual Cloud Economies "THE METAVERSE" Report, November 2021 The Metaverse did not suddenly enter our lives: • First in Web 1.0, Netscape connected us to the online world with a web browser. • Then in Web 2.0, Facebook brought us together with online communities. • In Web 3.0, Decentraland connected us to a virtual world with vast lands and diverse communities. As we progressed through these ages, the ways we interact, the tools we use to interact, and the environments of interaction have expanded and diversified. Web 2.0 and the mobile Internet have changed how, where, when, and why we use the Internet. Thus, it has changed the products, services, and companies that have shaped our business models, culture, and policies – Metaverse in Web 3.0 has the potential to do the same.
  3. Stereopsis Headsight Telesphere Mask Sensorama ‘’The Sword of Damocles’’ Sir Charles Wheatstone was the first to describe stereopsis in 1838. His research showed that the brain combines two photos of the same object taken from different points (a separate photo for each eye), giving the image a sense of depth (3D). These findings have been the mainstay in the creation of virtual reality products that will be produced later in history. In 1935, American science fiction writer Stanley Weinbaum presented a fictional model for VR in his short story called Pygmalion's Spectacles. In the story, the main character meets a professor who shows him a movie and invents a pair of glasses that give the person sight, hearing, taste, smell and touch abilities. You are in the story, you talk to the shadows (characters) and they answer you. In 1956, Cinematographer Morton Heilig created the Sensorama, the first VR machine. It had a large cabin that could fit up to four people at once. The machine used a combination of multiple technologies to stimulate all the senses: full color 3D video, sound, vibrations, smell and even atmospheric effects like wind. This was done using scent generators, a vibrating chair, stereo speakers and a stereoscopic 3D display. In 1960 Morton Heilig patented the Telesphere Mask, the first head- mounted display (HMD). This was a hood that provided stereoscopic 3D images with wide vision and stereo sound. Meanwhile, the glasses did not have a motion tracking feature yet. Headsight, produced in 1961, was the world's first motion-tracking HMD. There were built-in video screens for each eye and a head tracking system. However, these glasses were not used for virtual reality; It was developed to allow the military to monitor dangerous situations from afar. Ivan Sutherland, a computer scientist, created the first virtual reality glasses called "The Sword of Damocles" in 1968 with his student Bob Sproull. These glasses were connected to a computer rather than a camera but were rather primitive as they could only display simple virtual wireframe shapes. It never went beyond a lab project as it was too heavy for users to wear comfortably; since it was suspended from the ceiling, users had to connect to the device.
  4. In 1975 VIDEOPLACE, the first interactive VR platform, was exhibited at the Milwaukee Arts Center. VIDEOPLACE, manufactured by Krueger, used computer graphics, projectors, video cameras, video footage, and position sensing technologies, but not glasses or gloves. VIDEOPLACE consisted of dark rooms with large video screens used to surround the user with "virtual reality". In 1982, "Sayre gloves", the first corded gloves, were produced by Sandin and Defanti. They tracked hand movements using light emitters and photocells placed on the fingers of the gloves. When the user moved their fingers, the amount of light hitting the photocell changed, which in turn converted the finger movements into electrical signals. This may be the beginning of the perception of body movements. In 1985, Jaron Lanier and Thomas Zimmerman founded VPL Research Inc. This company is known as the first company to sell VR glasses and gloves. They have developed a range of VR equipment such as DataGlove, EyePhone HMD and Audio Sphere. In 1991, Virtuality Group launched Virtuality. These were VR arcade machines that players could play in a 3D game world. Virtuality was the first mass-produced VR entertainment system. It contained a Virtuality pod, VR headsets, and real-time immersive stereoscopic 3D images. Some machines could be linked together for multiplayer games. There were even VR versions of some of the very popular arcade games like Pac- Man. Georgia Tech and Emory University researchers used VR to create warzone scenarios for veterans receiving exposure therapy for PTSD in 1997. This method was known as "Virtual Vietnam". In 2010, 18-year-old entrepreneur Palmer Luckey created the first prototype of the Oculus Rift headset. It had a never-before- seen 90-degree field of view and relied on a computer's processing power to transmit images. This new development has fueled and renewed the interest in VR. In 2014, Facebook bought Oculus VR for $2 billion. Virtual Vietnam VIDEOPLACE Sayre Gloves Virtuality VPL Research Inc. Oculus Rift
  5. In 2015, RYOT, a media company, showcased Confinement, a short VR film about solitary confinement in US prisons. In 2015, Gloveone was successful in its Kickstarter campaign. These gloves allow users to feel and interact with virtual objects. • In 2016, TC released the HTC VIVE SteamVR headset. This was the first commercial release of a headset with sensor-based tracking that allowed users to move freely. • By 2017, many companies like HTC, Google, Apple, Amazon, Microsoft Sony, Samsung were already selling their own VR headsets. • Forbes defined 2019 as "The Year Virtual Reality Got Real". • Oculus Quest, Facebook's headset, has generated a lot of interest and momentum, selling $5 million worth of content in multiple locations. • The move from wired glasses to wireless VR glasses represented a shift within the immersive ecosystem as wireless glasses are much easier to use for the average consumer. • Road to VR reported that monthly connected VR headsets on Steam have surpassed 1 million for the first time. • Nintendo entered the VR market with the Labo: VR kit for Nintendo Switch on April 12. • In March, Beat Saber became the first app to sell over 1 million copies in less than a year. HTC VIVE Oculus Quest
  6. Even though Metaverse is behind the futuristic visions of science fiction writers for now, it is possible to generate trillions of value with Metaverse as a new computing platform or content medium. Metaverse is literally becoming the gateway to most digital experiences, a key component of all physical experiences, and the next great business platform. The effects of the Metaverse on our lives in the future may be as follows; • It can provide economic benefits for some technology and game companies. • Thanks to the Metaverse, more and more opportunities can be created than what we see on the Internet now. • New companies, products, and services may emerge to manage everything from payment processing, authentication, recruitment, advertising, content creation to security, and more. • Many jobs of today will end, many will be transformed, and many new jobs and industries will be established. Therefore, it is extremely important to follow the developing technologies and develop our skills accordingly.
  7. Metaverse has been a hot topic recently after Mark Zuckerberg announced that Facebook's name has changed to Meta. HOWEVER!! Metaverse is not a new concept. The Metaverse is based on author Neal Stephenson's 1992 book called Snow Crash. The book deals with the theory that augmented reality and virtual reality are shared on the Internet. In recent years, the Metaverse has grown beyond Stephenson's 1992 vision of the immersive 3D virtual world to include properties of physical world objects, actors, interfaces, and networks that create and interact with virtual environments. Today, we can identify the Metaverse; as ‘’the point where the physical world and the virtual world meet, a world where the sharp lines between the two worlds are blurred". Metaverse is a combination of real and virtual worlds and allows users to experience both to a certain extent.
  8. Interest in Metaverse and the market value of Metaverse are increasing rapidly. Web 3.0 Metaverse virtual worlds have grown nearly 10x since the beginning of 2020, reaching approximately 50,000 recurring users (active wallets as proxy). Web 3.0 Metaverse virtual worlds create real-world value for manufacturers, developers, and users of emerging internet- based crypto cloud economies. The all-time total value spent on Web 3.0 Metaverse product sales, such as virtual lands, goods, and services, exceeded $200 million. Source: Grayscale Research, Web 3.0 Virtual Cloud Economies "THE METAVERSE" Report, November 2021 Source: Grayscale Research, Web 3.0 Virtual Cloud Economies "THE METAVERSE" Report, November 2021
  9. Source: Grayscale Research, Web 3.0 Virtual Cloud Economies "THE METAVERSE" Report, November 2021 When you mention Metaverse, people first think of games that you can play with your own avatars. Of course, we can play various games in the Metaverse and games have an important place in the Metaverse. HOWEVER!! The gaming industry is just one of the areas that Metaverse provides. Metaverse is estimated that it can create a trillion-dollar revenue opportunity in various fields such as: • Advertising • Social Commerce • Digital Events • Monetization of Hardware and Content Developers/Creators Metaverse has great potential, especially in the fields of advertising and social commerce.
  10. • Second Life (2003) is an online multimedia platform that allows people to create their own avatars, open shops, socialize with others and almost have a second life in the online virtual world. • Roblox (2006), as a Metaverse platform, focuses primarily on children– 48.9% of daily active users are children who are 13 years old or younger. • Horizon Venues (2021) is Meta's (formerly Facebook) platform focused on helping people interact with each other in the virtual world. You can participate in various activities, buy various virtual products, and take selfies with your friends in the virtual world without leaving your room.
  11. What can change in Cultures with Metaverse? 1. In the Metaverse, people will not wander around alone; They will form friendships and relationships that will affect their decisions. 2. Accessibility, intimacy, and interaction with businesses and celebrities will increase significantly as more collaboration opportunities emerge. 3. Customers will not only be able to talk to brands like they do on social media, but also interact with them in the 3D virtual world. What can change in Economies with Metaverse? 1. Companies will need to transform their marketing strategies from buying online ads to versions that can be used in a shared virtual economy. 2. Companies will need to do market research about their new customers in the database, their behaviors, and preferences. 3. There will be new job opportunities for people from every industry, from consumer-focused industries such as retail and entertainment to manufacturing, construction, and beyond. 4. With the help of the network created by the Metaverse, goods will be more accessible, and businesses will be able to sell their products worldwide, regardless of the geographic locations of their stores or/and factories.
  12. What can change in Shopping and Retail with Metaverse? 1. The number of games that provide social interaction will increase. 2. The e-sports industry and culture will grow. 3. In the case of rapid and widespread adoption of 5G during the 2022-2024 period, the mobile game market in Turkey will also grow positively. 4. AR / VR technologies will adapt more to both business sectors and the daily life of the consumers. What can change in Gaming with Metaverse? 1. Virtual fashion, avatars, and virtual real estate (housing, cars, etc.) will have their own values in the Metaverse. 2. People who invest in Meta data may own businesses and properties in the Metaverse, so there will be opportunities to partner with businesses that do not exist physically. 3. Virtual fashion brands and designers will have the opportunity to enter an entirely new digital clothing market.
  13. What can change in Health with Metaverse? 1. Students will be able to conduct experiments and laboratory studies with virtual reality tools, and practical lessons will become more effective and efficient. 2. The lack of practicality and application in education, which is one of the most criticized issues today, will directly disappear. 3. Education will be one of the sectors that receive the most virtual reality investments. 1. Thanks to artificial intelligence- based health solutions, blood pressure monitors, insulin level measuring devices, taps, and toilets we use in hospitals and homes will be smart. 2. Artificial intelligence and mixed reality technologies will also change medical education. 3. The lack of hands-on experience, which is the biggest issue of medical students, will be solved thanks to mixed reality technologies. What can change in Education with Metaverse?
  14. One of the most frequently encountered topics in the fight against cybercrime is deepfake, Deepfake videos are usually created using various digital methods to damage people's reputations and victimize many people. However, deepfake videos are not always harmful. These videos are also used for entertainment purposes by various institutions and individuals. When you see videos like these, you might think, "I can't trust any video I see on the internet anymore". But don't worry!! There are many software and artificial intelligence available today that can easily detect whether videos are fake or not. You can also spot some deepfake videos if you look at them carefully. While social networks and cybercrime teams continue to fight against deepfake, its use is increasing rapidly. The latest AI and Metaverse revolution will be on the positive side, for sure.
  15. Blockchain, which has a chain structure consisting of blocks, is a distributed database system that provides tracking of encrypted transactions. Each block on the chain contains a series of transactions, and each time a new transaction occurs on the blockchain, a record of that transaction is added to each participant's ledger. Blockchain spreads its operations across a network of computers, allowing Bitcoin and other cryptocurrencies to operate without the need for a central authority. This not only reduces risk, but also the number of transactions and transaction fees. Blockchain's principle of decentralization is based on this technology.
  16. Decentralized autonomous organization: Imagine a vending machine that not only takes money from you and delivers food, but also uses that money to order products for itself. This machine also pays for the cleaning services and its own rent. In fact, as you put money into the machine, you and other users have a say in what the machine will order and how often it will be cleaned. It has no manager, all these operations are written in its code. This is more or less how the Decentralized Autonomous Organizations (DAOs) work.
  17. Decentralized Finance (or DeFi for short) refers to an ecosystem of financial applications built on blockchain networks. The concept of Decentralized Finance can describe the trend that aims to create an open source, and transparent financial services ecosystem that is available to everyone not based on approval and operates without a central authority. Users retain full control of their assets and interact with the ecosystem through Peer-to-Peer decentralized applications (dapps). The main benefit of DeFi is easy access to financial services, especially for those who do not have access to the existing financial system. Another potential advantage of DeFi is the modular infrastructure on which it is built. Interoperable DeFi applications on the blockchain have the potential to create entirely new financial markets, products and services.
  18. • NFT (Non-Fungible Token) certifies that a digital asset is unique and therefore not interchangeable. This system is a unit of data stored in a digital ledger in a blockchain structure. • NFTs are used to represent virtual items such as photos, videos, audio, and other types of digital files. However, access to any copy of the original file is not limited to the owner of the NFT. • NFT is a brand-new revenue-sharing model for artists, content producers and digital content platforms. • For this reason, its market value tripled in 2020 and reached $250 million. • With the increase in the number of Metaverse universes and the creation of NFTs that can be integrated into these universes, both NFTs and Metaverse tokens both got more popular and started to be used by many people. First Wedding in the Metaverse: Traci Gagnon, 52, and Dave Gagnon, 60, became the first couple to get married in the Metaverse. The Metaverse wedding took place simultaneously with the real wedding. Thanks to the wedding in the Metaverse, although Traci's maid of honor could not attend the actual wedding, she was able to walk down the aisle in the metaverse thanks to her avatar. Dave's close friend, on the other hand, was unable to attend the actual wedding due to health problems and was able to toast the couple in the Metaverse. Mike Winkelmann (Beeple): Beeple who sold his NFT artwork for $69 million, broke a new record. Mike Winkelmann (Beeple), who had never been able to sell a printed work of his even for $100, has been made the most valuable living artist by a well-established auction house.
  19. In the near future, thanks to Metaverse and virtual reality technologies, during a concert you will be able to; 1. Buy the songs played during the concert you attend, 2. Browse the products owned by the artist who performs during the concert, 3. Browse the clothes and accessories worn by the artists in the concert, 4. Buy the clothes and accessories of the artists while watching the concert according to the colors and sizes you want.
  20. METAVERSE 2 6 5 3 5 6
  21. As Cerebrum Tech, we seek the knowledge that we have yet to discover. We aim to enlighten ourselves, the people of our country, and the world by pursuing yet-not-discovered and unattempted things. With this purpose, we are trying to be a pioneer in our field by doing what has not been done. By building our own Cerebrum Tech meeting room in Metaverse, we carry our meetings and discussions to the virtual world. By closing the distance via the virtual world, we remove the physical barriers of meeting with our Cerebrum Tech family members and Cerebroomers from Turkey and different parts of the world. We are waiting for you to join us as well!
  22. THANK YOU R. Erdem Erkul, PhD Cerebrum Tech Founder & Chairman