The Eight Business Stories You Need to Tell
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Business stories are the all-purpose, universal tool for every business. In this presentation we share the eight stories you need to tell to build your brand, market with meaning and connect with your customers. This Book Rapper issue is derived from Valerie Khoo's brilliant book Power Stories.
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The Eight Business Stories You Need to Tell
- 1. HOW TO USE STORIES TO BUILD YOUR BRAND, MARKET WITH MEANING & CONNECT WITH YOUR CUSTOMERS • DERIVED FROM: VALERIE KHOO, POWER STORIES
- 2. Geoff McDonald @BookRapper BookRapper.com
- 7. Speed RAP 8
- 10. Why You Need Good Stories GeoffMcDonald.com/blog
- 11. More important than ever…
- 12. Throughout your business brand, market, sell promote, deliver motivate, inspire
- 13. Universal, all-purpose business tool
- 17. Provoke interest and start a conversation… Spark
- 18. Share how you do what you do… Flame
- 19. Now, share a little more… Fire
- 21. My name is… I run… I help… Ten Second Pitch
- 22. Tell me more… How do you do that? 30 Second Pitch
- 23. Who? What? How? When? Why? About You
- 25. Listen to what is being said and amplify it WOM
- 26. Build a system to capture testimonials and case studies COLLECT REVIEW SHARE BUILD
- 28. Part ONE of your pitch… SOLVE PROBLEMS
- 29. Part TWO of your pitch… SOLVE PROBLEMS MAKE IT HAPPEN
- 31. Create your product with an Innovation Story who what how when
- 32. Sell your product with the Four Bees… Brief Birth Benefits Brand
- 34. Five steps to create your Leadership Story… Who? Special Inspire Teach Share
- 36. Typical structure of a Media Release Most Important Least Important
- 37. Rework your story to fit different audiences and outlets Shape Your Story
- 38. There are lots of opportunities to share your stories… Season Events Awards Trends Create Alert Blog Photo
- 40. The most important story of all! Inside
- 41. The most important story of all! Inside Outside
- 44. Some other Book Rapper tales…
- 46. Recording available for members at : BookRapper.com A Presentation