Smart Growth: How to Multiply Your Customers

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The key to multiplying your customers is to decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you.

Business Technology

A Visual Presentation by
Geoﬀ McDonald, Book Rapper & Twit Rapper
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A Book Book Rapper Twit Rapper
10 hours 30 minutes 26 tweets

Book Rapper Issue... Derived from both...

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The Big Idea
Decentralize your marketing.
Design your marketing message,
products, processes and systems
to spread the word for you.

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Speed RAP
The key to multiplying your customers
is to enable them to spread your word

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Your Challenge
Design a
pass-it-on strategy
and let it loose...

Double your customer base
inside 6 months!

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Book Review
Business growth doesn’t
need to be linear anymore.
Go Ex! Exponential!
Create a Viral Loop.

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Book Rapper Thinks...
Adam’s Viral Loop is an
intriguing idea-sparker
that cuts to the success
drivers of today’s
business.

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Book Review 2
WOM is a low-cost, easy way
to build upon the things that
people are already saying
about you + your business.

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Book Rapper Thinks 2...
Andy’s WOM book is
lled with simple
models, everyday
explanations and a
forest of examples.

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Traditional marketing tries
to control the message.

Decentralized marketing
designs the message to
spread and lets it go.

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Five ways to Multiply Your Customers

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Decentralized marketing
works best when its...

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Word of Mouth is simply getting
people talking.

Word of Mouth Marketing is getting
people talking to ful l your
marketing objective.

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WOM Rules
1 Be interesting
2 Make it easy
3 Make people happy
4 Earn trust and respect

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Six T’s of WOM Marketing

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Get smart!

Multiply your customers by
designing your product to spread
the message as it is used.

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Design your product to spread your message.
During

After Sent from my iPad

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Tupperware

Viral Loops are decentralized referral
systems designed to self-replicate.

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Viral Loops rely on positive feedback loops.
Think compound interest.
Earn interest on your interest.
Grow exponentially.

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To make Viral Loops happen:
1 Design for quick and easy adoption
2 Build-in a way to pass-it-on

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Viral Networks grow when multiple
connections link around multiple nodes.

Think eBay linking buyers and sellers.

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Viral Networks are designed to connect
groups of people.
As users provide content the value of the
network expands rapidly. Eg Facebook

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To build a Viral Network
1 Give users the tools to create content
2 Make it easy to link people + info

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Double Viral Loops are networks
built onto other networks.
As eBay grew, the numbers who
used PayPal grew too.

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To build a Double Viral Loop identify
networks to stack or piggyback your
network onto.
Flickr grew as blogging grew.

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Want MORE?
Get the complete Book
Rapper issue: Smart
Growth
www.BookRapper.com

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Want EVEN MORE?

Buy the books!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

More tweet summaries freely available at...

www.TwitRapper.com
Twitter : @TwitRapper

More book summaries freely available at...

www.BookRapper.com
Twitter : @BookRapper

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1. Twit Rapper : A book in 26 tweets

2. A Visual Presentation by Geoﬀ McDonald, Book Rapper & Twit Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.

3. Accelerate your reading... A Book Book Rapper Twit Rapper 10 hours 30 minutes 26 tweets

5. Ready, Set... Go!

6. Book Rapper Issue... Derived from both... ABCDEFGHIJKLMNOPQRSTUVWXYZ

7. The Big Idea Decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you. ABCDEFGHIJKLMNOPQRSTUVWXYZ

8. Speed RAP The key to multiplying your customers is to enable them to spread your word ABCDEFGHIJKLMNOPQRSTUVWXYZ

9. Your Challenge Design a pass-it-on strategy and let it loose... Double your customer base inside 6 months! ABCDEFGHIJKLMNOPQRSTUVWXYZ

10. Book Review Business growth doesn’t need to be linear anymore. Go Ex! Exponential! Create a Viral Loop. ABCDEFGHIJKLMNOPQRSTUVWXYZ

11. Book Rapper Thinks... Adam’s Viral Loop is an intriguing idea-sparker that cuts to the success drivers of today’s business. ABCDEFGHIJKLMNOPQRSTUVWXYZ

12. Book Review 2 WOM is a low-cost, easy way to build upon the things that people are already saying about you + your business. ABCDEFGHIJKLMNOPQRSTUVWXYZ

13. Book Rapper Thinks 2... Andy’s WOM book is lled with simple models, everyday explanations and a forest of examples. ABCDEFGHIJKLMNOPQRSTUVWXYZ

14. Traditional marketing tries to control the message. Decentralized marketing designs the message to spread and lets it go. ABCDEFGHIJKLMNOPQRSTUVWXYZ

15. Five ways to Multiply Your Customers ABCDEFGHIJKLMNOPQRSTUVWXYZ

16. Decentralized marketing works best when its... ABCDEFGHIJKLMNOPQRSTUVWXYZ

17. Word of Mouth is simply getting people talking. Word of Mouth Marketing is getting people talking to ful l your marketing objective. ABCDEFGHIJKLMNOPQRSTUVWXYZ

18. WOM Rules 1 Be interesting 2 Make it easy 3 Make people happy 4 Earn trust and respect ABCDEFGHIJKLMNOPQRSTUVWXYZ

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28. Double Viral Loops are networks built onto other networks. As eBay grew, the numbers who used PayPal grew too. ABCDEFGHIJKLMNOPQRSTUVWXYZ

29. To build a Double Viral Loop identify networks to stack or piggyback your network onto. Flickr grew as blogging grew. ABCDEFGHIJKLMNOPQRSTUVWXYZ

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32. More tweet summaries freely available at... www.TwitRapper.com Twitter : @TwitRapper

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