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june 29th 2013
Fabrice Epelboin
• Startupper
• Journalist, social Media Editor & founder
ReadWriteWeb France, Owni, Fhimt.com, Reflets.inf...
Using social media
for social change:
The Tunisian case
and the Arab springs
4 journalists during 2 months
gathering data to understand
social technology’s role
during the Arab Spring
and in the post...
#context
Tunisia, Maghreb, Africa & the world
source : TNS Sofres / The Digital Landscape 2010
Internet usageNorthen Africa & Middle East
Africa & Middle East
Worldwide...
32%24%16% 40%
2001 2010
25
%
37
%
#unemployment
No study Elementary College University
22,9
13,7
9,2
5,7
10,9
1817,3
9,8
13 %
average
2000 2010
86/87 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10
6%
25%
28%
31,7%
33,3%
34,6% 34,6%
36,2%
37,3% 37,6%
Source ME...
958
2046
1739
765799
1387
Sources : 2010 - Ministère Tunisien du Développement et de la Coopération internationale
Economy...
36%
Holland
600k
France
Benelux
Switzerland
Sweden
United Kingdom
Austria
Danemark
Finland
Norway
Spain
Poland
Czech Repub...
Pantin
Lyon
Marseille
Nice
Strasbourg
Grenoble
Toulouse
Tunisian diaspora
in France
Paris
63%
37%
188.055
104,328
67,689
8...
66% of total internet users
2,4 millions
%8,7
of Facebook
in Africa
31of Facebook
in Maghreb countries
%
DecNov Jan Feb Mars April
2,4
1,6
1,8
2,0
2,2
#sidibouzid
#OpTunisia
#14jan
Homeland Security State Sec is fired
#jan25
Mo...
from #Gafsa to #Sidibouzid
2008-2010
mars 3rd 2010
immolation of Abdessalem Trimèche,
street vendor in Monastir, Tunisia.
immolation as a way to protest against authority
a copycat phenomenon
boosted by social networking
dec 17th 2010
#Bouazizi
infowar ignition
FAKE
FAKE
between rivalry and competition
week 1
dec. 17th 2001 - first week
week 1
week 1
week 2
week 3
week 4
revolt > revolution
citizen journalism / transparency
...meanwhile at La Marsa (Tunis’ rich suburb)
from poor suburbs to middle classes
«After Wikileaks, I could have a conversation
about Ben Ali with my gardener»
Mourad, Tunisian industry mogul
From rumors to global consciousness
Wikileaks sparkled conversations
connecting the dots...
2 social structures struggling for political power
Guerre asymétrique 2.0
Sun Tzu - l’Art de la Guerre
organization confrontation
decentralized
agile 
hierarchy
inertia
oral ✔ ✔
written ✘ ✔network ✔ ✘-
ability to transform
information into
political power
oral printing press print media mass media internet e-civilisation
network based organizations
hierarchy based organizatio...
Two decentralized network-based social structures
Anonymous & the Arab Spring
Anonymous’ concept
spreads into the Arab World
2010
sept 2010
Jan 2nd 2011
#OpTunisia
Tunisian cyberdissidence
becomes a generational phenomenon
networked news distribution vs.
media embargo
#14jan
think global, act local
#Telecomix
privacy toolbox
internet connectivity
secured communication
collaborative press agency
collaborative translation services
Where are we now?
Sun Tzu - l’Art de la Guerre
numerous network vs. pyramid social order clash
(Cairo, Madrid, Athens, WallStreet, Istanbul,...
Information as a weapon
asymmetric conflict
XXe XXIe
open source guerilla
Social technology are affecting
political power redistribution
(90s: commerce, 00s: media, 10s: politics)
Social media: think outside the box
my 2¢
Social media are just social technologies
powered by content
Thank you
Social Technology leveraging during the Arab Spring - Euromed june 2013
Social Technology leveraging during the Arab Spring - Euromed june 2013
Social Technology leveraging during the Arab Spring - Euromed june 2013
Social Technology leveraging during the Arab Spring - Euromed june 2013
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Social Technology leveraging during the Arab Spring - Euromed june 2013

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Social Technology leveraging during the Arab Spring - Euromed june 2013

  1. 1. june 29th 2013
  2. 2. Fabrice Epelboin • Startupper • Journalist, social Media Editor & founder ReadWriteWeb France, Owni, Fhimt.com, Reflets.info.... • Hacktivist • Teacher at Sciences Po. Paris University Information war, Surveillance State, Political Science & social technology
  3. 3. Using social media for social change: The Tunisian case and the Arab springs
  4. 4. 4 journalists during 2 months gathering data to understand social technology’s role during the Arab Spring and in the post revolution Tunisia
  5. 5. #context Tunisia, Maghreb, Africa & the world
  6. 6. source : TNS Sofres / The Digital Landscape 2010 Internet usageNorthen Africa & Middle East Africa & Middle East Worldwide average 62% 61% use internet for news 22% 8% have been using internet for less than 2 years 61% 39% use internet for free speech 62% 61% use internet daily 54% 39% several times a day use social networking websites 86% 76% 46% 42% several times a day
  7. 7. 32%24%16% 40% 2001 2010 25 % 37 % #unemployment
  8. 8. No study Elementary College University 22,9 13,7 9,2 5,7 10,9 1817,3 9,8 13 % average 2000 2010
  9. 9. 86/87 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 6% 25% 28% 31,7% 33,3% 34,6% 34,6% 36,2% 37,3% 37,6% Source MES http://www.mes.tn/francais/données_de_base/brochure_fr_09_10.pdf Public Private students 370 058 4 97% % 19-24yo students tauxdescolarisation enseignementsupérieur 19a-24a Gabes Kairouan Sfax Université Virtuelle Gafsa Higher education in Tunisia Monastir Sousse Jendouba Tunis el ManarEz-zitouna 7 novembre Manouba Tunis 13universities
  10. 10. 958 2046 1739 765799 1387 Sources : 2010 - Ministère Tunisien du Développement et de la Coopération internationale Economy 4003 1454 2546 4309 5020 Transports & communications Trading & commerce Tourism Finance Other Services 211232 696 Huile d’olive Pêche Dattes Agriculture Agrofooding Construction material Chemical Mechanics & electricity Textile Other 2368 3228 Industry Mining, energy, electricity, water Construction & public const. Manufacturing Services Manufacturing Industry Agriculture et fishery Other 12% 12% 14% 19%43% GrosDomesticProduct(millionDT)
  11. 11. 36% Holland 600k France Benelux Switzerland Sweden United Kingdom Austria Danemark Finland Norway Spain Poland Czech Republic Greece Ukraine Italy150k Germany130k 64% Roumania
  12. 12. Pantin Lyon Marseille Nice Strasbourg Grenoble Toulouse Tunisian diaspora in France Paris 63% 37% 188.055 104,328 67,689 82,580 77,451 19,002 40,154 19,245 population : 598.504
  13. 13. 66% of total internet users 2,4 millions
  14. 14. %8,7 of Facebook in Africa 31of Facebook in Maghreb countries %
  15. 15. DecNov Jan Feb Mars April 2,4 1,6 1,8 2,0 2,2 #sidibouzid #OpTunisia #14jan Homeland Security State Sec is fired #jan25 Moubarak is arrested Libya #tunileaks
  16. 16. from #Gafsa to #Sidibouzid 2008-2010
  17. 17. mars 3rd 2010 immolation of Abdessalem Trimèche, street vendor in Monastir, Tunisia.
  18. 18. immolation as a way to protest against authority a copycat phenomenon boosted by social networking
  19. 19. dec 17th 2010 #Bouazizi infowar ignition
  20. 20. FAKE FAKE
  21. 21. between rivalry and competition week 1 dec. 17th 2001 - first week
  22. 22. week 1
  23. 23. week 1
  24. 24. week 2
  25. 25. week 3
  26. 26. week 4
  27. 27. revolt > revolution
  28. 28. citizen journalism / transparency
  29. 29. ...meanwhile at La Marsa (Tunis’ rich suburb) from poor suburbs to middle classes
  30. 30. «After Wikileaks, I could have a conversation about Ben Ali with my gardener» Mourad, Tunisian industry mogul
  31. 31. From rumors to global consciousness
  32. 32. Wikileaks sparkled conversations connecting the dots...
  33. 33. 2 social structures struggling for political power
  34. 34. Guerre asymétrique 2.0 Sun Tzu - l’Art de la Guerre
  35. 35. organization confrontation
  36. 36. decentralized agile  hierarchy inertia
  37. 37. oral ✔ ✔ written ✘ ✔network ✔ ✘- ability to transform information into political power
  38. 38. oral printing press print media mass media internet e-civilisation network based organizations hierarchy based organizations ability to create political power
  39. 39. Two decentralized network-based social structures
  40. 40. Anonymous & the Arab Spring
  41. 41. Anonymous’ concept spreads into the Arab World 2010
  42. 42. sept 2010
  43. 43. Jan 2nd 2011
  44. 44. #OpTunisia
  45. 45. Tunisian cyberdissidence becomes a generational phenomenon
  46. 46. networked news distribution vs. media embargo
  47. 47. #14jan
  48. 48. think global, act local
  49. 49. #Telecomix
  50. 50. privacy toolbox internet connectivity secured communication collaborative press agency collaborative translation services
  51. 51. Where are we now?
  52. 52. Sun Tzu - l’Art de la Guerre numerous network vs. pyramid social order clash (Cairo, Madrid, Athens, WallStreet, Istanbul, Rio...)
  53. 53. Information as a weapon
  54. 54. asymmetric conflict XXe XXIe
  55. 55. open source guerilla
  56. 56. Social technology are affecting political power redistribution (90s: commerce, 00s: media, 10s: politics)
  57. 57. Social media: think outside the box
  58. 58. my 2¢ Social media are just social technologies powered by content
  59. 59. Thank you

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