Title: BUS 640 Week 5 Discussion Question DQ 1 Good Will in Price Bidding Sample content: Good Will in Price Bidding Sometimes, a bidder on a work contract may bid lower than what would maximize his/her profit from the contract and the reason for that is to create goodwill (to increase expected future business from the buyer). How would you value the goodwill that is obtained in this way? A good reputation is an intangible asset relevant to a reduced offer on a work agreement, with the hope of future income. On a contract basis, a good reputation is the present value of the ex