See how UK journalists are using social media to do their job. Would the experience of Australian journalists be that much different?

1. CISION
UK Social Journalism Study 2013
(Extracts)

3. Time journalists spend on social media each day

4. Social media tools
journalists use each week

5. Number of followers
journalists have on their
preferred social media sites

6. How journalists use social media in a typical
week

7. Journalists’ perceptions of their own knowledge of social media

8. Perceptions of the impact of social media
on how journalists work

9. 35% of journalists named social media as one way PR
professionals contacted them
Non-news journalists are more likely to be contacted
through social media
30% of journalists would prefer social media as one of
two preferred ways of being contacted

10. Country rankings
CISION social journalism barometer
2012

11. How journalists want to be contacted versus
how they actually are contacted

12. Bob Crawshaw
@bobcraw
bobcraw@webone.com.au
0401 063 387