Brand Strategy

1. Brand Strategy by the Numbers
Created by: Greg Berube

2. “If it doesn’t sell,
It isn’t creative”
David Ogilvy

3. Brand Strategy
Today's brand environment has become a virtual war zone.
Brands competing for attention – too many brands and not
enough eyeballs.
The development or evolution of any brand must have a plan
in place for further development and consideration.
The loss of touch or relevance with the target group can be
devastating.

4. Brand Strategy
People buy Brand rather than products – a positive Brand
experience will always result in increased revenue.
This Brand Strategy presentation will outline the steps
required to build your strategy – now and for the future.

5. Brand Strategy
Steps required for a successful brand launch
Understand your competition
Stand for something and own it
Operate within the category boundaries
Be Aggressive and take risks
Be prepared for change

6. Brand Strategy
Summary
It solves this problem
Ensures your Brand is always on target
It does it this way
Focuses your Brand to a target audience
This is why it will work
Consistent messaging will create a positive
Brand image and increase sales

7. Brand Clarity
About Greg
I am a trusted brand thought leader who delivers results to organizations seeking to
develop their brand impact and growth. Brand health and growth is a necessity of a well-
maintained and profitable organization.
Without a well-formulated strategic plan, Brand disaster and lost revenues are inevitable.
My strengths are uncovering brand discrepancies and leveraging effective brand tools
and messaging to develop effective meaningful communication that can aid in revenue
generation.
I am well known for my continuous forward thinking and well grounded strategic brand
development advice.

8. Helpful Links
o Website http://www.boardroommetrics.com/
o Twitter https://twitter.com/BoardroomMtrcs
o YouTube http://youtu.be/7pqSC7AzIeQ
Contact Info:
Greg Berube, Branding: gregberube@boardroommetrics.com
Karen McElroy, Director: kmcelroy@boardroommetrics.com
Toronto/GTA 1-905-709-4031