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Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) - by @boardofinno

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Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) - by @boardofinno

  1. Why it’s FAIR that Apple takes 30% of your money The average fees of 30+ digital platforms benchmarked. cc flickr mikkosaari
  2. 45% commission on every sale? Which cut do digital businesses take? Too high? too low? cc flickr mikkosaari
  3. We help companies find new revenue. www.boardofinnovation.com To inspire you we’ve compared already 30+ platforms: cc flickr mikkosaari
  4. Travel: Marketplaces for lodging 12%www.Airbnb.com 15%www.Expedia.com 12%www.Couchsurfing.org source source source
  5. Music: Marketplaces for digital music 30%www.Apple.com/itunes 2.3%www.Spotify.com 15%www.Bandcamp.com source source source * Better figures are needed. *
  6. This document is just a draft. It will be updated based on your inputs. Feedback: @boardofinno - @nickdemey We only looked at percentages and the averages fees. We didn’t take into account one time fees and other additional revenue streams.
  7. Photography: Marketplaces to sell photos. 80%www.Gettyimages.com 72%www.Shutterstock.com 50%www.Stocksy.com* source source source
  8. Gaming: Digital marketplaces 30%www.Steampowered.com 5%plus.Google.com/games source 30%www.Apple.com/itunes source source * Better figures are needed. 15%www.Humblebundle.com source
  9. Food: Online orders & reservations 20%www.Grubwithus.com 2.5%www.Opentable.com source 11%www.Just-eat.com source source * Better figures are needed.
  10. E-commerce: Marketplace 15%www.Amazon.com 3.5%www.Etsy.com source 9.9%www.Ebay.com source source
  11. Digital Payment & donation solutions 10%www.Flattr.com 2.9%www.Paypal.com source 2.75%www.Square.com source source
  12. Deals & discount platforms 50%www.Gilt.com 50%www.Groupon.com source 20%www.Fab.com source source
  13. Crowdfunding 15%www.PledgeMusic.com 10%www.Kickstarter.com source 4%www.Indiegogo.com source source
  14. Crowdsourcing 5%www.ideaken.com 45%www.99designs.com source 40%www.Quirky.com source source
  15. P2P Carsharing 35%www.Justshareit.com 40%www.Getaround.com source 40%www.Relayrides.com source source
  16. This is a living document! Which categories should we include next? Do you have better or more recent numbers? Feedback: @boardofinno - @nickdemey www.boardofinnovation.com

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