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"How to make money with my app" + other business model ideas #eia2017

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✔️ Check full article: https://www.boardofinnovation.com/blog/2017/07/17/how-to-make-money-app-business-model-ideas/

@nickdemey: "Deck used in my talk at #eiacademy about how to experiment with different business models."

Publicada em: Negócios
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"How to make money with my app" + other business model ideas #eia2017

  1. 1. “How to make money
 with my app?” And other Business Model Ideas Nick De Mey - cofounder Board of Innovation
  2. 2. Book that trigger the launch of our company:
  3. 3. boardofinnovation.com
  4. 4. boardofinnovation.com
  5. 5. strong network & culture of sharing Mexico LinkedIn Group: +25K people Slideshare Channel
 +6 Million views Sharing of 
 tools & inspiration 
 +20K subscribers subscribe to
 newsletter FEATURED IN
  6. 6. for Fortune500 & global innovation leaders Heavy industry/manufacturing Utilities/Chemicals/Pharma Commodities/Automotive/… Banking/Finance/Payroll/HR Telco/Publishing/Travel/ FMCG/… B2B B2B2C & B2C Tokyo
  7. 7. ARPU CLTV TAM BEP CPC CPM PHP CSV API JS XHTML CSS PPC PH AARRR KPI AJAXB2B CR CRM FBML FTP MLM SEO XML
  8. 8. ARPU CLTV TAM BEP CPC CPM PHP CSV API JS XHTML CSS PPC PH AARRR KPI AJAXB2B CR CRM FBML FTP MLM SEO XML nick@boardofinnovation.com Growth Marketeer/Growth Hacker?
  9. 9. bit.ly/BMIDEAS Business Model Ideas ;)
  10. 10. Business Model 
 Innovation
 ?
  11. 11. Business Model in a nutshell An organization’s logic of creating, 
 delivering and capturing value. just to make sure we’re all on the same page…
  12. 12. Business Model in a nutshell An organization’s logic of creating, 
 delivering and capturing value.
  13. 13. Business Model in a nutshell An organization’s logic of creating, 
 delivering and capturing value.
  14. 14. Business Model in a nutshell An organization’s logic of creating, 
 delivering and capturing value.
  15. 15. Business Model in a nutshell An organization’s logic of creating, 
 delivering and capturing value.
  16. 16. Business Model in a nutshell An organization’s logic of creating, 
 delivering and capturing value. So many options to 
 make money, experiment with pricing & revenue models,…
  17. 17. What is a clever 
 way to make money?
  18. 18. E.g. Make money with silent tracks?
  19. 19. Understand the patterns!
  20. 20. Useful skills.
  21. 21. Learn to see:
  22. 22. What could this be?
  23. 23. Makes sense?
  24. 24. Makes sense?
  25. 25. Velocipedia Italian designer Gianluca Gimini's
  26. 26. How to innovate your business model?
  27. 27. Work with a visual language Bird 10%
 remembers 65%
 remembers
  28. 28. Work with a visual language www.boardofinnovation.com
  29. 29. Step 1: Define your current business model
  30. 30. You are in the center! Your own venture
  31. 31. Business Model transactions Focus to make this flow as smooth as possible. #frictionless
  32. 32. Can be more complex. Many different players, a lot of monetary transactions.
  33. 33. Business Model Blocks
  34. 34. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Seats2meet - Co-working with Dynamic prices
  35. 35. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Indiegogo & KickStarter - Crowdfunding
  36. 36. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure New products
  37. 37. Your turn!
  38. 38. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Cardrops - Delivery service
  39. 39. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Runkeeper tracks your runs
  40. 40. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Running becomes experience
  41. 41. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Sell right to exploit roofs for solar energy
  42. 42. Your turn!
  43. 43. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure people.io -> Your data becomes ‘money’
  44. 44. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Carrot > To-do list with a personality
  45. 45. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Carrot > To-do list with a personality
  46. 46. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Virtual currencies - Bitcoin
  47. 47. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Moskou: Pay with Exercises
  48. 48. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Pay with social reach. paywithatweet.com
  49. 49. Your turn!
  50. 50. 23andme
  51. 51. 23andMe
  52. 52. Kaggle
  53. 53. Example: OpenDoor
  54. 54. Example: OpenDoor
  55. 55. Example: OpenDoor
  56. 56. Example: OpenDoor
  57. 57. Example: OpenDoor
  58. 58. The key questions you need to ask: What is the best new business model to try?
  59. 59. Business Model Innovation 
 where to find new growth for your business. Explore extra 
 revenue sources!
  60. 60. Different categories:
  61. 61. + specific examples
  62. 62. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2.
  63. 63. Free? Free = Free There are so many variations on ‘free’
  64. 64. What to pick? Free!
 for the user. 1. - Early exit -
  65. 65. Free (Hidden) other agenda: - Aim for an early exit. - Acqui-hire - Prestige - … Rule of thumb: There is no free lunch.
  66. 66. What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want -
  67. 67. Free? Customer can pick his own price. Pay-what-you-want. (including free)
  68. 68. Case: Humble Bundle
  69. 69. Pay-what-you-want: Restaurants, Museums,… Emotional connection Social/group pressure …
  70. 70. What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want - - Tip jar/ donation -
  71. 71. Free? Main difference: People often get the product for free, but are free to do an extra transaction. Tip jar - Donation.
  72. 72. Free, for some. Different segments of users.
  73. 73. What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want - - Tip jar/ donation - - Barter -
  74. 74. Swap goods, give something else in return. Many Facebook groups & events: baby clothes, travel,…
  75. 75. More controversial
  76. 76. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Reason why people upgrade!
  77. 77. What to pick? Paid!
 the user = client. 2. - Vanity - reputation -
  78. 78. Some people only want “the best” Ultimate luxury. €21.000 Smartphone (Vertu)
  79. 79. Vanity, reputation… Vanity is so powerful!
  80. 80. Looks & Reputation in games. To fit in Exclusivity Show Commitment ...
  81. 81. Important learning: You need other people to show off!
  82. 82. First class sells - because of second class.
  83. 83. Pay to get noticed. (above the crowd…) Would you pay to get seen by your friends on Facebook? Facebook 2012
  84. 84. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion -
  85. 85. Another tactic: Lure people in with free + lock-in. Just give it a try!
  86. 86. Lock-in (switching costs, hassle,..)
  87. 87. Pay-as-you-go model. Switching cost?
  88. 88. pay-per-use. Blendle - itunes for journalism (buy per article)
  89. 89. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity -
  90. 90. Privacy features are very powerfull! Hide your profile. Incognity mode.
  91. 91. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises -
  92. 92. Mystery crates (& surprise upgrades) similar to Lottery system = very lucrative!
  93. 93. Real life mystery crate
  94. 94. Blind dates, anyone? Crazy Blind Date by OKcupid. (up to $3/date)
  95. 95. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises - - Convenience/ Shortcuts -
  96. 96. Use Sold. The convenient way to sell goods online. The Gone App: 1 photo to sellHomesnap: 1 photo to get info
  97. 97. The (ex-) power of Zynga-like games. Grind - Spam - Pay
  98. 98. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises - - Convenience/ Shortcuts - - Helping peers/ gifts -
  99. 99. This one is on me… Yes, Awesome. I’m a PLUS member.
  100. 100. Virtual gifts to friends.
  101. 101. More triggers & inspiration:
  102. 102. More triggers & inspiration:
  103. 103. More triggers & inspiration:
  104. 104. More triggers & inspiration:
  105. 105. .
  106. 106. Crucial question!
  107. 107. Learn from gaming. Question: Do you allow people to spend (all their) money?
  108. 108. Next Chapter.
  109. 109. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3.
  110. 110. What to pick? Third party pays the bills. 3. - Advertising -
  111. 111. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral -
  112. 112. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller -
  113. 113. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership -
  114. 114. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership - - White-label/Franchise -
  115. 115. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership - - White-label/Franchise - - Get-one-give-one -
  116. 116. another client pays for your product. (could be anymous)
  117. 117. Suspended coffee
  118. 118. One Laptop Per Child
  119. 119. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3. Broker/ Matchmaking 4. Can be a mix of all three.
  120. 120. Broker/
 Matchmaking 4. - One-side pays -
  121. 121. One side pays.
  122. 122. Get paid to date? Very controversial of course.
  123. 123. Get paid to date. Other platforms experiment with other rewards than money.
  124. 124. Broker/matchmaking Broker/
 Matchmaking 4. - One-side pays - - Both sides pay -
  125. 125. Matchmaking between 2 normal users. only 1 of the 2 parties pays.
  126. 126. Auction platforms.
  127. 127. Broker/Matchmaking Broker/
 Matchmaking 4. - One-side pays - - Both sides pay - - Crowdfunding - - Penny Auctions -
  128. 128. Crowdfunding (many variations) For pre-sales? Investment? Donation?
  129. 129. Crowdfunding The product itself is often not the primary driver: 
 “Be part of something bigger, a revolution in …”
  130. 130. Broker/
 Matchmaking/ 4. - One-side pays - - Both sides pay - - Crowdfunding - - Penny Auctions -
  131. 131. Penny Auctions
  132. 132. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3. Broker/ Matchmaking 4. Mixed model
 Subsidised 5.
  133. 133. Mixed model
 Subsidised 5. - Shop (on the side) -
  134. 134. Mixed model
 Subsidised 5. - Shop (on the side) - - Razor-blade (add-ons) -
  135. 135. Mixed model
 Subsidised 5. - Shop (on the side) - - Razor-blade (add-ons) - - Credits/points -
  136. 136. No easy fix. But experiment
 & learn!
  137. 137. Thanks!

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