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We place disproportionately-high value on self-
made products.
Two groups were given IKEA boxes, with one group
given fully-assembled versions, and the other given
unassembled boxes, which they were told to put
together. This second group were willing to pay
much more for their box during the subsequent
bidding process than those with pre-assembled
boxes.
Read more on Coglode
The IKEA effect & DIY
3

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